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FTC Sends Letter to Search Engines Regarding Paid Ads Versus Natural Search Results

Bill Hartzer

The FTC has sent a letter to many of the major search engines, including AOL, Ask.com, Bing, Blekko, DuckDuckGo, Google, and Yahoo!, the FTC is warning the search engines that consumers must be notified that paid ads are paid ads–and it must be very clear which search results include paid ads and which do not.

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FTC Cracks Down on Instagram, Twitter Starts to Grow | Social You Should Know

Ignite Social Media

While Pinterest embraces its search engine reality, the FTC proves it knows how social networks work and Twitter starts to grow again, all in this week’s edition of Social You Should Know. Pinterest is Officially Embracing Its ‘Discovery Engine’ Status.

Instagram 104
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Influencer Marketing Guide: How to Work With Social Media Influencers

Hootsuite

The FTC takes disclosure very seriously. Make sure you build disclosure guidelines into your agreements with influencers. Or they might do so in such a subtle way that the disclosure is effectively hidden or incomprehensible. ad and #sponsored are great hashtags to use for disclosure. However, they do not always do so.

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5 Ways to Find Keywords That Deliver Superior Web Marketing Results

Convince & Convert

The best content is both likely to rank highly in the search engines, and to motivate your visitors to become new customers for your business. You can also use a tool like SEMRush to view the top keywords a competitor ranks for in the search engines. Disclosure – I am a co-founder of this company. Google Trends.

Microsoft 159
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How to craft an effective AI use policy for marketing

Sprout Social

You want to think twice about rolling it out to people whose job is to deal with information that you could never share externally, like your client team or engineering team. Disclosure details Similarly, your AI use policy must ensure marketers disclose they’re using AI-generated content to external audiences.

Policies 109
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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. In the interest of full disclosure, do not read too much into the specific screen shot about the decline of search engine optimization.

Adwords 278
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What does it take to start a career in professional blogging?

SocMed Sean

The caveat is that a blogger should disclosure to their readers that the post or article you write about a product or service is sponsored content. Proper use of Search Engine Optimization will boost your Google index rank and lead to more traffic to your blog site. How hard is it to become a blogger? Understand SEO optimization.

Blogger 130