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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications.

Process 111
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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

How did this document, originally hated by employees, become such an important component of a brand’s overall social media strategy? A living and breathing document that changes with the times, the social media policy is created and maintained through cooperation and collaboration of numerous teams in the organization.

Policies 146
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2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

2018 content marketing trends, statistics and predictions. 2018 Content Marketing Trends and Statistics You Should Know… . 72% marketers have a content strategy in place, while only 30% have it documented (LinkedIn). 2018 Content Marketing Statistics and Trends. Why you need a content marketing content calendar.

Template 167
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8 Best AI Copywriting Tools (Beyond Chat GPT)

Hootsuite

Generate summaries and excerpts for web content, internal strategy documents, and more. Conduct user research and surveys via chatbots. Jasper uses a document-style interface. Wordtune also has what it calls “spices” to add some oomph , including statistics, facts, and even jokes. Brainstorm social media post ideas.

Tools 135
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How to use Frase.io to research and automatically summarize content (AI Tool)

Razor Social

And then it produces summaries which include: Relevant points of summary for the articles Key statistics mentioned in the articles Contextual topics found in the articles. You can write your content in Frase like you would with any word processor while having a lot of smart insights into your topic available right next to your document.

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A New Way to Calculate What Facebook is Worth to Your Business

Convince & Convert

The number of thumb ups and comments on your musings is your Facebook feedback rate, which is statistically similar to click-through rate in email. View more documents from Jay Baer. The number of impressions your Facebook musings receive (findable in your Facebook Insights report) is akin to your email open rate.

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Employee Advocacy on Social Media: Everything You Need to Know to Get Started

agora pulse

Employee Advocacy Facts and Statistics. 76% of individuals surveyed say that they’re more likely to trust content shared by “normal” people than content shared by brands. 79% of companies surveyed by Hinge Research reported more online visibility after the implementation of a formal employee advocacy program.