Will Digital Reach Improve the PR Measurement Drumbeat?
Waxing UnLyrical
AUGUST 1, 2014
The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. Introducing Digital Reach. Digital Reach, however, tracks links shared across the web , which captures a global sense of viewers, instead of a small sample of users.
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