What is the state of mobile retail readiness in Europe? How are Europe’s biggest retail brands extending their brand experience through mobile? What approaches are retailers taking to engage influence consumers throughout the purchase funnel (awareness, engagement, consideration, conversion and loyalty)? Get the inside track by joining MobileGroove and Acquity Group executives this Wednesday (June 22) for Global Insight: European Retail Goes Mobile. Interestingly, European retailers have so far focused on developing apps rather than mobile sites. MORE >>

Another curated collection of data points you need to know as you map out your #MobileFirst strategies to drive positive results further down in the purchase funnel. LocalResponse slices and dices data around check-ins to find out who, where, and when we check in so retailers can make the most of their strategy.  Nielsen gets another call out this week on their data around African American consumers.  Boil down the data points, and we get an extremely interesting tidbit: this consumer group is not just using mobile for price comparison. SOURCE: LocalResponse. MORE >>

Any retailer – digital or bricks-and-mortar – who isn’t serious about offering consumers mobile comparison shopping apps could find themselves funding expensive real estate, trained sales staff, and fancy product displays only to educate smart shoppers who may walk out of those stores and turn to Amazon’s “One Click” application through the mobile web. The Wall Street Journal has just today reported on mobile-savvy bargain-shoppers – so it’s officially the trend that transforms retail – period.). So how do traditional retailers fight back? MORE >>

What happens in a world of radical transparency, with data widely available? As information becomes more readily accessible across sectors, it can threaten companies that have relied on proprietary data as a competitive asset. The real-estate industry, for example, trades on information asymmetries such as privileged access to transaction data and tightly held knowledge of the bid and ask behavior of buyers. Beyond real estate, cost and pricing data are becoming more accessible across a spectrum of industries. How can big data augment or even replace management? MORE >>

The willingness of people to interact with brands on their mobile phones (and their growing reliance on mobile devices for shopping advice and assistance on the move) has jumpstarted a new phase in mobile marketing growth driven by retail brands and advertisers. From department stores to computers & electronics retailers to luxury fashion brands, marketers are investing in mobile advertising to reach and influence people throughout the purchase funnel (awareness, engagement,  consideration, conversion and loyalty). Mobile retail users. Of the 13 million, “over 6.5 MORE >>