Offline Retail Analytics Via Smartphone
Small Business Mavericks
MARCH 15, 2013
Euclid collects data for retail businesses using smartphone technology to track consumer movement. Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to.
Facebook’s New Ad Products for Brick-and-Mortar Retailers
JUNE 14, 2016
Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface. Store visits gives retailers information on the number of people who viewed local awareness ads on Facebook and then actually visited those stores. Optimize future campaigns.
One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively
The Realtime Report
DECEMBER 11, 2013
New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. Does this place other retailers at a disadvantage? How many retail apps are on your mobile phone? The solution?
Social Media is Dead, Long Live Big Data
FEBRUARY 18, 2016
Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. Viva La Big Data. I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. While SMH big data social media.
5 Reasons Heat Mapping Helps Online Retailers
DECEMBER 20, 2012
Here are 5 reasons why heat mapping helps online retailers: Easy to install and even easier to understand. The data collected translates into valuable advertising or “virtual real estate” for high traffic sections, can help determine how your marketing team or advertisers create custom content for particular areas on your site and enhance the shopping experience for your clients.
12 Facebook Success Factors Based on Real Data
Convince & Convert
MAY 20, 2014
We track real-time data on nearly 20,000 Facebook business pages at Rival IQ, and I used this data set to determine several best practices for Facebook engagement. Engagement rate allows us to compare a page with 10,000 fans to one with 1M fans based on the likelihood that fans interact with content on a regular basis The spreadsheet ( View in Google Docs ) shows all the raw data. 1,488,009 Feel good & Inspirational quotes DealDash Retail 197.06 6,640,983 Tatoo pictures – posts very frequently Petflow Retail 114.82 This is not a random sample.
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. While data is abundant, it is by nature unstructured. link] Making Data Relevant: The New Metrics for Social Marketing « Manish Mandhyan's Blog [.] Making Data Relevant: The New Metrics for Social Marketing – Mashable [.]
The Dog Bowl of Big Data
JULY 1, 2013
Big data continues to confound the average marketer. The issue surrounds comprehending the data that matters. Big data has no value unless you can mine information sets to achieve better business outcomes. Which data sets make for richer relationships with prospects and customers? Marketing Big Data bowl customer database dog kpi return Vocus
Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.
FEBRUARY 20, 2015
He is becoming more widely known for his ability to captivate an audience with data (twinkled with his own perspective) about what is happening in the world of digital media. At the DLD conference this year, Galloway presented a fifteen minute blast of data titled, The Four Horsemen - Amazon, Apple, Facebook and Google. retail. retailer. Tumblr is a disaster for Yahoo.
The True Omni-Channel Is Convergence
OCTOBER 9, 2014
" The wake-up of retail. Over the past several months, I have spent a serious (and significant) amount of time presenting to retailers throughout North America. Senior retailers from some of the world''s biggest brands at events for Google and Twitter , to local merchants with unique retail specialty at retail association events. Internally, retailers will say that becoming omni-channel is the true imperative. Amazon has been teasing at a physical retail operation for a long time, and it seems more real than ever before. online retail.
Social Media Customer Service: Brands Respond More On Twitter
The Realtime Report
JANUARY 10, 2013
” Here are some highlights from the study , which analyzed over 770,000 social media interactions (over the last year) directed at leading retailers and service providers using Conversocial: 91% growth in the response rate of leading retailers. Social Media Statistics Conversocial customer service retail social media customer service
Success Stories From Twitter’s Front Lines
DECEMBER 23, 2016
Here are just a few recent examples of Fortune 500 brands in quick-service restaurants, telecommunications, fashion, retail, consumer packaged goods and financial services–each making the most of Twitter. A QSR increased awareness of new items on its breakfast menu. That’s the power of data.). Twitter has had an extraordinary year by any measure. Regardless of the headlines, though, leading brands continue to invest in the platform to achieve a variety of marketing objectives and insights. Twitter’s open nature lends itself to this approach. The tactic worked quite well.
Tweet, Pay, Love: The Modern-Day Social Media Pop-up
The Realtime Report
SEPTEMBER 9, 2014
This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). About the Author Rupa is co-founder of Yes Sir , one of Europe’s leading men’s grooming online retailers and co-founder of Brand us Social (BUS), a forward-looking Social Media and Digital intelligence and events company providing news, data and conferences. She
What Humans Want Vs. The Chatbot Struggle
FEBRUARY 23, 2017
She explained that, while retailers fawn over the latest glitzy gadget, hoping it'll catch on as the next big thing, people just want to buy stuff as quickly and easily as possible.". So, while retailers, brands, agencies and the media talk about building better omnichannel experiences for customers, and while those conversations also lay into retailers for being so behind, when it comes to technology, it turns out that consumers want what they have always wanted from brands: Be brilliant. We have seen data and reports like this before. retail. retailer.
Winners And Losers In The Digital Age
MAY 9, 2014
He recently presented his data-based insights and predictions on who is pushing ahead and who may not make it across the finish line in everything from social media and retail to brands at DLD NYC. retail. businessmodel digitalage dld dldnyc l2 marketing marketingprofessor nyustern retail scottgalloway socialmedia startup But what does it really mean? and who is losing?
How to Know You’re Getting the Best CPC for Your Facebook Campaign
AUGUST 19, 2016
Whether you’re an online retailer promoting your products or a publisher trying to get your articles in front of the right eyes, we all want to pay as little as we can while driving as much traffic as possible to our sites. More data is needed to predict how an ad will perform. This is the earliest point at which you’ve gathered enough data to safely predict the ad’s overall CPC.
How Twitter Users Feel About Their Jobs (Report)
JULY 15, 2016
According to the most recent Gallup data , 70 percent of American workers are disengaged at work. Overall, food and beverage industry workers are still pretty unhappy with their work, as are retail and finance industry workers. To see more data about peak job love or hate, check out the interactive infographic. And for a deeper dive, download the full report.
The Future Of Personalized Pricing
NOVEMBER 23, 2012
Change the scenario: what if technology, our consumer data and our social data could be combined to create a kind of super profile of a consumer. Once you are logged in, they probably know more about you (from personal data and buying habits) than any other retailer. This occurs if a retailer offers different prices depending on information they have collected about that customer. Firstly, retailers can collect details of a customer's previous purchases made on the website. New rules are in place to give consumers more control over their personal data.
When Real Time Becomes Really Real Time
JULY 13, 2012
Amazon is changing retail. That should come as no surprise, but Slate published a fascinating article on July 11th, 2012 titled, I Want It Today , that dissects the next generation of what Amazon is going to do to disrupt retail as we have seen it to date. It's hard to overstate how thoroughly this move will shake up the retail industry. Same-day delivery has long been the holy grail of Internet retailers, something that dozens of startups have tried and failed to accomplish. To put it more bluntly: Physical retailers will be hosed." consumer data.
I Want To See Ads!
DECEMBER 5, 2014
It''s not the brand that is the advertiser of these ads, it''s the online retailer that''s doing a lot of this retargeting. And, is this retailer, now doing co-op advertising and charging the brand for all of this? Not at all. I''m still very bullish on the power of leveraging data and analytics to deliver a more targeted and relevant ad. online retailer. retail. retailer. "Of course, you want to see ads, you''re in marketing!". That''s not what I mean. Here''s the scene: I''ve been thinking about buying some stuff (books, yoga mats, whatever.) media.
What The Next Five Years Will Be About
APRIL 29, 2011
The brand's reality was this: as the years wane on, the amount of retailers that they sell to were diminishing. As the major big box outlets continue to grow and as consolidation rifles through the retail sector, the bigger brands only have a handful of outlets to sell their wares. With these retailers' size and growth comes another reality: they begin to dictate everything from quantity and terms to acceptable margins. Notwithstanding how the major retailers might feel about this project, it was a smart and wise play. We have the data. retail. today.
American Apparel: “We’ve made as much as $50K in one flash sale on Twitter”
The Realtime Report
JANUARY 22, 2014
This is quite different from the more traditional retail schedule that pushes out products each season, and in limited amounts. He told AdWeek that “Email is always going to be best medium to talk to your fans because it’s direct” and now Twitter can provide that data for brands (Facebook already offered a similar option.). Those are some pretty impressive numbers.
Show 529 – Leading Digital Strategy For Business Growth
APRIL 15, 2015
Is retail letting customers down – driving people to commence channels? What is omni-channel retailing and how do we maximise it? Dangers of extrapolating website data to your marketplace as a whole. Can we learn to lead digital strategy rather than manage it on a day to day basis? That is the question on this weeks award winning Engaging Brand podcast. We discuss.
Tracking, Personalization And Screams Of Privacy
FEBRUARY 15, 2013
According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. The wireless routers can detect unique Media Access Control (MAC) codes from smart phones and then collect non-invasive data about customers in real-time. Instead, Nomi will show retailers how many customers visit each day, the average time spent in the store, and new versus repeat visitors." " Creepy invasion of privacy or awesome use of technology at the physical retail level? internet retailer.
10 Ecommerce Predictions for 2013
Buzz Marketing for Technology
JANUARY 16, 2013
And bricks-and-mortar retailers will scramble to keep pace with a digitally driven world. Retailers Start to Love Loyalty Programs - It’s not just for frequent fliers anymore. Now businesses across industries (retail, finance, etc.) are launching loyalty programs—and integrating data into comprehensive customer profiles—to offer the next level of personalization and service.
Extreme Testing: What Breather.com is Doing with 430,000+ Daily Data Points
Convince & Convert
OCTOBER 16, 2013
And as any growth hacker can tell you, data can help us give you a better experience , come back more often, and spend more time in our spaces. In retail, this already happens – we know that loud music inside clothing stores encourages people to buy more, for instance. social media measurement breather data analysis julien smith optimization testing the internet of things
The iPad Should Be Free
OCTOBER 12, 2012
Tie this thought into the recent news of Amazon becoming very public about their media and advertising models (before moving any further, please read this article: Advertising Becomes Amazon's Newest Low-Price Weapon ) and you can see how hard retailers will struggle to beat Amazon. To understand this better: Amazon is typically the cheapest retailer. They now have a deep contextual understanding about you (the type of movies you order, music you listen to, books you are searching for) that far exceeds the type of data that is captured in traditional media. big data.
The Speed Of Brands And Other Stuff
APRIL 2, 2014
Ironically, this could be one of the best, biggest and most profound case studies of big data and business. Some days, there is a significant discount, other days it is closer to the full retail price. Amazon is probably studying a myriad of disparate data sets from personal usage, to demographics and psychographics to their own behavioral algorithms to see what makes someone click the buy button. This is what digital does that makes the future of retailing so fascinating. What would retail look like? big data. big data case study. retail.
The Problem With The Status Quo
OCTOBER 19, 2011
It is a striking acceleration of the retailer's fledging publishing program that will place Amazon squarely in competition with the New York houses that are also its most prominent suppliers. " Why technology and data wins. You probably didn't even think about all of that Kindle data too, did you? With the data from the pre-sale they can figure out how much of an advance/payday the author will receive (and how many books to publish). retail. Stop me if you've heard this one before: "technology is the great disruptor." From the article. Hardly.
Adapt Or Die
JANUARY 19, 2012
You see, it's easy to be an armchair quarterback and say that the newspaper industry, the music industry, the book publishing industry, the retail industry, a traditional advertising agency. Regardless of what we - as business owners - are capable of, there are bigger forces at play: technology, connectivity, mobility, analytics, data, creativity, commerce, publishing and more will continue to reshape and change how we do business. retail. Do you like the saying, "adapt or die" ? and almost every other industry should adapt or die. Do you find it easy to adapt?
What Small Businesses Need to Kickstart a Programmatic Ad Strategy
Convince & Convert
MAY 6, 2016
Business and customer data has existed for ages. The introduction of Data Management Platforms (DMPs) and Customer Relationship Management (CRM) aid the increase of customer data collection so much that 90% of the data in the world today has been created in the last two years alone, according to IBM. Customer Data is Gold. Driving Results with Data.
4 Lessons from Responsive Design for CMOs
Buzz Marketing for Technology
FEBRUARY 12, 2014
According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique. Rule #4: Leverage All Data. touch, swipe).
Is Marketing About To Get Really Creepy Or Really Good?
MARCH 28, 2013
It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." It is able to triangulate the location of consumers, track their every move and deliver contextual marketing messages to them while capturing a tremendous amount of consumer data. It turns out that consumers are looking forward to more technologies at the physical retail level. consumer data. future of retail.
The Gift Of Facebook
SEPTEMBER 28, 2012
On top of that, comes powerful data, information, analytics and understanding of the consumer's mindset and activities when they are deeply engaged in an online social network. The majority of retailers are struggling to find the best e-commerce experience on the browser-based Web, and few of them are pushing full-steam ahead into mobile commerce. retail. Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook's main revenue model. In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. That's not all.
The New Disruption
DECEMBER 9, 2011
Being a retail creature of habit, I realize how bad this is for the retailer, but the truth is that reading, buying and storing my books in the cloud trumps all. Retail is going to have to change. Amazon just released a new mobile app called, Price Check , that allows consumers at the retail level to use barcode scanning, their camera or speech to text search to price check and compare with Amazon (and their merchants). If you can have something shipped as fast as possible to you and can return it - no questions asked - then the retail game changes. retail.
Consumer Trust Is Not What You Think It Is These Days
FEBRUARY 21, 2017
Perhaps price is not as important online as knowing that the brand is protecting your data. Would you buy from Amazon if the price was more expensive than another online retailer that you had never heard of? Imagine if a corporation had brand values that looked like this: We promise to protect your personal data at all costs. truly digital-first brand - it turns out - is really about the data. Not the data that you capture. Not the data of what your customer's do on your site. It's about the customer's data. consumer data. online retailer.
The Ever-Evolving Consumer Evolves (Again)
JUNE 6, 2011
If you look at companies like Bazaarvoice and PowerReviews and dig beneath the surface of their data, the sheer volume of consumer reviews being created is staggering (Bazaarvoice claims to have served over 150 billion impressions of consumer reviews), but the evolution (or is this a revolution?) Just as brands were getting semi-used to engaging with consumers in the online channels, how are things going to change when consumers bring this added perspective right down to the retail level. retail. retail content. retailers. Marketing is not keeping pace).
Visual Analytics: Find Your Brand’s Visual Influencers
MAY 26, 2016
For each dollar spent on your influencer program, you will generate an average $6.95 in returns, or even higher if you are in the food, retail or travel industry (2015, The Shelf ). Social data suggests that Dior ‘s ambassador Jennifer Lawrence is more popular than her Louis Vuitton and Chanel counterparts. You should have already heard this statistic: over 1.8
F-Commerce - Rise Of The Facebook Consumer
MARCH 15, 2011
Gift cards are big business these days and many retailers are getting in on the action. Imagine the data and information that Facebook now has from all across the Web and mobile channels about what people like (along with who they are, where they live and who they are connected to). The challenge was in figuring out the analytics to link those social acts back to a sale in order to create a semblance of proper retail attribution. retail. retail attribution. What the Facebook? With all of the options available, one brand really jumped out at me. analytics.
Apple Debuts iBeacon Location Technology in U.S. Stores
The Realtime Report
DECEMBER 18, 2013
How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores.