Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. To reach (and exceed) these high standards and make social media personalization a reality, you need a way to integrate customer data —including social data—in one place.

Social Media 124

Social Media Sentiment Data Team 124

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. This is a common collection method for online retailers.

Data 125

Data Survey How To Review 125

Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. And messages pertaining to sustainable fashion boast a whopping 95% positive sentiment. View this post on Instagram. ????Research

Retail 104

Retail Trends Fashion Marketing 104

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier. Cast a wider net.

Social Media 115

Social Media Sentiment Survey Marketing 115

Hootsuite

SEPTEMBER 30, 2022

This is thanks to increasing online purchases and the growth of omnichannel retail. Chatbots save retailers time and money by allowing them to customers at any time. That means retailers can offer omnichannel shopping experiences for their customers. Gather feedback and data. billion by 2025 ? Engage customers.

FAQ 120

FAQ Retail Overview Loyalty 120

Sprout Social

JULY 28, 2020

Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. As stores increasingly welcome guests in person, social data will help marketers develop a clear plan of action to ensure an effective and safe reopening for everyone. Throughout quarantine, social gave brands a direct line to their customers.

Strategy 133

Strategy Retail Marketing How To 133

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

MAY 18, 2020

Data from the Sprout Social Featured Listening topic reveals discussion around vaccines hit a message volume high around mid-March before falling around the beginning of April. Adding the keyword “state” to the “end the lockdown” conversation saw a 483% increase in negative sentiment and a 456% increase in messages during the month of April.

Conversation 107

Conversation Retail Sentiment Education 107

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. However, this analytical approach is not merely about data aggregation. The data provides a window into your followers’ lives, revealing their preferences, behaviors, and demographics. But this goes beyond numbers and graphs.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

NOVEMBER 26, 2019

Here are three common holiday scenarios we’ve all experienced and some talking points based on holiday social listening data to help you create sparkling conversations and get back to the holiday meal. For example, did you know social listening data revealed more than 41,000 mentions of Thanksgiving recipes in the past month?

Data 68

Data Social Media Management Conversation Sentiment 68

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. What is review analysis?

Review 127

Review Brands How To Analysis 127

Sprout Social

MAY 11, 2023

The retailer used TikTok to highlight its partnership with basketball star Candace Parker. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis. For example, you can view brand sentiment trends at a glance within the platform, which helps you visualize how people are reacting to your brand in real time.

Reputation 130

Reputation Tools Brands How To 130

Convince & Convert

NOVEMBER 16, 2015

The amount of social data is massive, and marketers need a way to mine that data. Using location data is the key to making social media data actionable and more effective than only using traditional keyword strategies. Location data is powerful, and you can use it to enhance your marketing strategies. Targeted Ads.

Data 60

Data Conversation Case Study How To 60

Sprout Social

MAY 4, 2021

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. The Tiny Tassel , a retailer specializing in handmade jewelry, uses Facebook Shop features to create informative, Facebook-native product pages. The Tiny Tassel.

Retail 139

Retail Instagram Buy Social Media 139

Pixlee

MAY 21, 2020

Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location. According to data from Bluecore , every category has seen a lift in online purchases in April 2020. The Brands Using Paid Social Have Changed. And for good reason, too.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Sprout Social

AUGUST 29, 2023

Besides improving workflows and the customer experience, conversational AI is a powerful tool for business intelligence, sentiment analysis and so much more. A virtual retail agent can make tailored recommendations for a customer, moving them down the funnel faster—and shoppers are looking for this kind of help.

Conversation 78

Conversation FAQ Sentiment Banking 78

Sprout Social

APRIL 27, 2020

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. With these changes, we reviewed data from our 20,000+ customers to see how usage of social media has changed during this time. Updates to LinkedIn times to post. Changes in social media message volume. with 9 a.m.

Engagement 145

Engagement Social Media Patterns Health Care 145

Sprout Social

SEPTEMBER 22, 2021

Then, we use that performance data to refine content and inform how we approach future campaigns. Social data strengthens NFLPA partnerships. Social listening helps us track sentiment and conversations around specific campaigns and major events throughout the years. In 2020, the NFLPA’s for-profit arm, NFL Players Inc.,

Campaign 121

Campaign Hashtag Analytics Metrics 121

Ignite Social Media

JANUARY 25, 2018

It provides real-time demographic, behavioral, and interest data for the 1.9B Once Facebook returns the search, you get a treasure trove of data on your topic. The data is broken down into three tabs: overview, audience analysis and post trends. Post sentiment- aggregated feelings about your topic. people on Facebook.

Facebook 107

Facebook Sample Samples Sentiment 107

Sprout Social

MARCH 8, 2021

A few weeks ago, the electronics retailer made headlines when its shares skyrocketed over the course of 24 hours. With additional insight from our head of investor relations, we were able to understand what readers in the investor community would value in regards to social listening and demonstrate how they could harness social data.

Content 130

Content Trends How To Exercises 130

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Another key piece of data from our #BrandsGetReal report was 78% of consumers actually want brands to use social to bring them together.

Strategy 142

Strategy Metrics Hubspot Retail 142

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. What this actually means is that Oktopost is capable of tracking conversions back to social media engagement and enriching lead generation data with social media engagement and profile data. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

OCTOBER 4, 2023

London-based retailer River Island uses Tags to make this reporting process easier. To truly create impactful content, you must be able to analyze and make data-driven content decisions more frequently—not just on a quarterly or yearly basis when larger content and strategy audits occur.

Strategy 122

Strategy Brands UGC Marketing 122

Sprout Social

MAY 8, 2023

Start a free Sprout Social trial Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. Industry-specific data includes mid- to high-level engagement times. Use this industry level-data to help inform your publishing calendar, and test your own optimal send times with social experiments.

Tourism 108

Tourism Travel Education Engagement 108

Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Audience discovery is the use of social data to segment those who talk about your brand into their affinities. Is Sentiment Making Brands Stupid? What’s the point of the storefront? But only 0.2

Brands 275

Brands Repository Analysis Sentiment 275

Hootsuite

JULY 6, 2022

And to crowdsource sentiment on your brand. It lays everything out in a way that makes it easy to make data-driven decisions. This data gives you valuable insight into where your strategy might be falling short. KPIs will give you actionable insights from your data. We (obviously) use Hootsuite’s Social Advertising.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Fast food, retail, sports—those brands can get experimental. Let us know ?

Strategy 131

Strategy Brands Hubspot Survey 131

Laurel Papworth

FEBRUARY 18, 2016

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. Viva La Big Data. Woolies and Coles collect your shopping data, they check what you buy on a Friday Night Shop (beer and chocolate bullets anyone?) SMH big data social media.

Data 40

Data Social Media Insurance Training 40

Keyhole.co

JUNE 19, 2023

It includes an analysis of context, sentiment, and the overall customer experience. They can effortlessly aggregate data from different social accounts and perform in-depth competitor analysis on one dashboard. Zappos An online retailer, Zappos is famous for its exceptional customer service, which extends to its social media platforms.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

AUGUST 19, 2021

In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic. Gather useful data on your customers’ social habits. Sprout Profile Reports offer follower demographic data that can inform customer personas by platform.

Examples 133

Examples Tips Patterns Instagram 133

Sprout Social

FEBRUARY 27, 2023

Lisa Richards, CEO and Creator of the Candida Diet, echoes this sentiment, saying, “Women’s History Month is a reminder that women have always been a force for change and that we have the power to shape the future. That data can be invaluable for your Women’s History Month content strategy.

Social Media 117

Social Media Team Groups Groups 117

Sprout Social

APRIL 19, 2022

How social data can fuel your conversational marketing strategy. Turn to social data to find out. You can hone-in on sentiment and customer feedback to determine how you can build—or strengthen—your conversational marketing strategy. It’s also crucial to gather data about customers on an individual basis.

Conversation 100

Conversation Strategy Social Media Marketing 100

Keyhole.co

JULY 31, 2023

Starbucks is always mindful of the unique aspects of their retail business which helped them adopt an investigative approach to answer customer queries by asking targeted questions. Monitor your audience sentiment using Keyhole Brand #5: Amazon Amazon always continues to improve its offerings to enhance customer experience.

Examples 52

Examples Social Media Brands Issues 52

Oktopost

JANUARY 12, 2021

B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. These clues can narrow your results, help discern sentiment, and track changes over time. How is B2B CX Different from B2C CX? Check-In Calls.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. In a recent webinar hosted by the National Retail Federation and Sprout , Walmart reported that training helped grow their executive audience reach by 182%. Data doesn’t lie.

Strategy 86

Strategy How To Training ROI 86

Sprout Social

OCTOBER 17, 2022

Along with social listening, use social media sentiment analysis to see how your customers feel about your brand. The online pet retailer Chewy uses surprise and delight to help grieving pet parents. Use social listening data to find and engage with important conversations across your accounts. Surprise and delight ideas.

Brands 98

Brands Fashion Eventful Hosting 98

Talkwalker SM

JULY 23, 2015

Now Talkwalker users can genuinely move from global to local insights in just a few clicks and get access to a whole new range of possibilities for extracting useful business insights from social data. Where are people especially interested in a particular retailer? Campaign Management: Bringing a Local Perspective.

Sentiment 60

Sentiment Reputation Fashion Campaign 60