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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

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Do More in Microsoft Dynamics with Oktopost

Oktopost

Even better – do you use social data to improve how your organization market, sell and support your products and services? Today, we’re happy to announce our integration with Microsoft Dynamics 365. Enrich Lead and Customer Data. All this data will be available inside your CRM – and you can use it any way you want.

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Social CRM: What It Is and Why Your Social Strategy Needs It

Hootsuite

The valuable insights gleaned from social interactions need to be available to all departments. In turn, customer data from other departments can be invaluable to the social media team. What is social CRM? Customer interactions on social networks can be clearly tied to business outcomes like a purchase or subscription.

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. To give you an idea of what is typical for a trademark application, I would say that they “typical” description of goods and services is usually a few sentences, or a paragraph at best.

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15 of the Best Free Content Calendar Templates

Social Media Strategies Summit

Sharing monthly social media progress reports. It has space for five social platforms — Twitter, Facebook, TikTok, LinkedIn, and Instagram — plus an “Other” section for other social networks. Beyond this, there’s room for: Social copy. Tracking work in progress. Image source.

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New at Hootsuite: Customer Care, Inbox, and Amplify Updates

Hootsuite

Social network depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities. Automatically log social tickets to CRM systems for a 360-degree view of customer interactions. Ever wondered about when you should post on your social channels? Inbox updates.

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Twitter Advertising Review: Not Ready For Primetime

Jason Yormark

I have had the luxury of having quite a bit of experience watching an ad platform evolve from the ground up having been at Microsoft Advertising in the launch days of adCenter. It’s not an easy task to build a platform to accomodate that much data and users. Wanna see the reporting we have access to?