Remove category search-engine-optimization
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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. A person who lacks confidence in their own decisions, or simply acknowledges their lack of expertise in a certain category, may seek the advice of others when making an unfamiliar purchasing choice. Uncertainty. Similarity.

comScore 299
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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Next, you’ll need to create an estimate of the costs associated with different marketing activities. Take into consideration the cost of tools, resources, employees and contractors.

Marketing 131
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Top 7 Best YouTube SEO Tools for B2B Marketers

Oktopost

YouTube is the most popular video site on the web and a premier search engine. Many people don’t realize that it is one of the highest searched websites overall. We’ll show you how to optimize your YouTube videos, and discuss the seven best tools to improve your YouTube SEO. Why Use YouTube for B2B Marketing?

B2B 132
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Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription

Buffer Social

Check out our Transparent Pricing Dashboard How our finances have evolved while staying true to our mission Looking at our finances over the last nine years, you’ll notice fluctuations within the different categories. Our Average Sale Price (ASP) in 2014 was $13, while our total Operating Costs were $3,575,897.

Price 70
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YouTube Analytics: 21 Metrics That You Should Track

Keyhole.co

YouTube is the second largest search engine in the world , where people look for how-to videos, product reviews, explainer videos, and more. Videos or channels with more watch time are more likely to appear in the search results or as related videos. They can help you to see where optimizations need to be made.

Metrics 98
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What is local SEO and how to improve your local ranking

Sprout Social

But online search can be equally impactful, if not more. In fact, Social Media Today reports that 97% of search engine users have searched online to find a local business. And 46% of all Google searches were seeking local information. Organic search results vs. local snack pack. So let’s jump right in.

SEO 111
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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Others have speculated than shorter searches will dominate longer, more specific (long tail) searches.

Google 254