Waxing UnLyrical

MARCH 31, 2019

Identifying and qualifying influencers is one of the biggest improvements offered by machine learning solutions. The fake influencer with large unengaged followings has been a staple of social PR’s past decade. Influence is less tied to follower counts, and instead rightly comes from engagement levels. Can AI Improve PR?

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Analytics Influencer Issues Metrics 164

Waxing UnLyrical

AUGUST 30, 2011

TweetLevel and BlogLevel are two purpose built tools for the PR industry that aim to be a GPS for navigating influence. Resting behind the methodology are several key insights: Influence without context is irrelevant. If you are looking at influence, then go for Justin Bieber. Popularity does not equal influence.

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Influencer GPS Metrics Social Media 179

Waxing UnLyrical

NOVEMBER 30, 2018

Conversion Rate. The goals can be defined by you and the conversion rate can be measured for each goal. Brandon Brown is the CEO of Grin , an influencer marketing software solution for brands. Grin’s software helps customers identify, recruit & activate the world’s most engaging influencers. Audience Demographics.

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Metrics Content Marketing ROI 191

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. No one enjoys having their value reduced to a number, or bid for at an auction.

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Communities Case Study Patterns Study 239

Waxing UnLyrical

APRIL 26, 2012

Even if your audience is on a certain network, it’s very important to listen and understand the tone of conversation before jumping in. I still believe that social media is about relationships and engagement, but we are far enough along in this medium to understand how to drive quantifiable results that influence a company’s bottom line.

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Social Networking Flickr Influencer Retail 222

Waxing UnLyrical

FEBRUARY 24, 2014

Who Are Micro Influencers and Do We Need Them? Why: How can you find the right influencers to accelerate brand awareness, lead generation, and conversions? Why: In this in-depth and thoughtful post, Mike Alton goes through how and when (or when not to) revive older blog posts. This is a great read from Daniel Newman.

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Health Care Small Business Consultant Flickr 189

Waxing UnLyrical

DECEMBER 2, 2015

Take your time when deciding what you need to communicate to your audience, as it will directly affect the conversion rates from readers to buyers. Before starting your content promotion campaign, you need to have a well-structured list of influencers and online sites (e.g. Create a long list of influencers and websites.

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Content Influencer Forums Analysis 100

Waxing UnLyrical

NOVEMBER 28, 2016

My roles include running our influencer program, overseeing the firm and running all business development. As you can imagine, it’s invaluable with working with clients and influencers. But I love responsive, caring, conversational brands that keep it real. Introduce yourself – who are you and what do you do?

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Banking Conference Influencer Consultant 100

Waxing UnLyrical

JUNE 16, 2011

As Ken walked along the path less traveled, his thoughts meandered from the rancid pizza that was no doubt waiting on his front stoop (Papa John knew him well), the less-than pleasant conversation he’d had with his ex that morning, and what life would be like on a desert island. Neither did the second.

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Klout Flickr Travel Influencer 205

Waxing UnLyrical

JUNE 28, 2018

In the seminal book on influence Made to Stick , the authors performed a study that found that after a presentation, audience members were far more likely to recall the stories they heard than the statistics presented — by a factor of more than 12 to 1! With a few tweaks, this could be made more conversational. Stories stick.

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Chemicals Creative Commons Consultant Organization 187

Waxing UnLyrical

MARCH 11, 2016

Conversions & engagement r good options #measurepr. In April, the #measurePR chat will focus on influencer marketing; best practices, relationship-building, and, of course, how to measure your efforts. A3: The C-suite cares about the bottom line, so should you. shonali A3: connect to biz objectives.

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Meeting Comparison Banking Retail 100

Waxing UnLyrical

MAY 13, 2019

Imagine this one angry, snubbed or ignored customer is an influencer with thousands of loyal followers who have millions of other followers combined. And there’s a lot of talk, discussions and conversations taking place in active groups. Matter fact, he’ll be here in a minute, baby”.

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Small Business Pharmaceuticals HootSuite Startup 216

Waxing UnLyrical

JUNE 21, 2013

Once you’ve done this, you can: Keep tabs on what specific groups of people – who are important to your business or organization for a variety of reasons – are saying, and @ reply them regularly, to start building that R word that is so critical for our profession (nowadays people are calling this “influencer engagement”); (..)

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Twitter How To HootSuite Curation 246

Waxing UnLyrical

OCTOBER 17, 2011

Just over 12 months ago, we decided it was time to join the online conversation and provide support to these customers, consistent with the service they would expect from our call centers or stores. Here are some of the business results achieved: Banking category conversation up 66%. How valuable was that time spent listening?

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Banking Sentiment Campaign Team 218

Waxing UnLyrical

AUGUST 1, 2016

Today I focus on building brands for businesses and people, using a savvy mix of content and influencer strategies. She’ll teach you practical and applicable tips while offering up random facts to help pepper your dinnertime conversation. I’m passionate about entrepreneurship, making a mess in the kitchen and boxed wine.

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Consultant Banking Course Campaign 0

Waxing UnLyrical

DECEMBER 4, 2010

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Which brings me back to what this is all about, and what public relations, in its truest sense, tries to do: influence. And a lot of us are fatigued right now. pts Settings.

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Class Campaign Klout Influencer 233

Waxing UnLyrical

FEBRUARY 13, 2013

And, as usual, he kept the conversation going with some very interesting views on the future of PR (you know I’m helping him and Patrick Ashamalla put on xPotomac , right?), Influence & search are determined by #s of RTs, impressions, etc. Geoff Livingston (@geoffliving) February 5, 2013.

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Strategy Aggregator Consultant Flickr 188

Waxing UnLyrical

JULY 31, 2011

5 conversion-making website changes you can make right now , by Shakirah Dawud. Why: I particularly like the way Jay ends his post, when he says, “ROI stands for ‘return on investment’ and not ‘return on influence’ or ‘return on ignominy’ or ‘rabbit on interstate’ &# Ha!

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ROI Flickr Conversation Influencer 125

Waxing UnLyrical

DECEMBER 18, 2012

It brings a different perspective to influence measurement and how “free agents are nonprofits’ uber-influentials.” Beth and Katie drive this point home very effectively, yet in a most conversational way. The appendices are chockfull of checklists and tools. I really, really like this book.

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Case Study Consultant Buy Study 208

Waxing UnLyrical

MAY 2, 2016

The last thing you want is to have a one-sided conversation,” says Rachel Brockway as she goes over some best practices for hashtag use. Why: “WHAT you pitch is secondary to WHO you pitch,” writes Michael Smart as he explores why “Message-to-Influencer Match” is vital. It’s often not WHAT you pitch.

Hashtag 100

Hashtag Banking Training Consultant 100

Waxing UnLyrical

OCTOBER 24, 2016

I create the best context and strongest content to propel my clients past the competition right into the conversations, minds, and hearts of their stakeholders. In my opinion, Social PR has become the key to connect with and influence communities and to succeed in business. Why do you care about Social PR?

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Delicious Banking Sports Education 100

Waxing UnLyrical

FEBRUARY 8, 2016

It’s not just conversations, but creativity,” writes Francisca Fanucchi as she explains how “the Star Wars community celebrates fans in a big way.” .” 2. What You Can Learn from the Star Wars Community. Why: “The Star Wars franchise has given their fans a place to become part of the Star Wars legacy.

Communities 100

Communities Consultant Campaign LinkedIn 100

Waxing UnLyrical

FEBRUARY 26, 2014

HCL and its agencies have gained a lot of attention for this campaign, and many Indian online influencers have been talking about it. It has been interesting to observe a big brand experimenting with a different recruitment strategy altogether.

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Campaign Authentication Twitter Travel 229

Waxing UnLyrical

MARCH 15, 2012

In a paradoxically fragmented yet increasingly connected media and communication sphere, this includes a suite of ever-growing communication platforms and technologies, and a new range of influencers and communities that are not only versed in these fields, but connected more than ever before.

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Comparison Skills Flickr Fashion 163

Waxing UnLyrical

JUNE 1, 2011

I’ve written often about influence (and shoot my mouth off about it as well). I firmly believe that influence is when you can change someone’s thoughts, actions, behavior. – no. But I’d still like to get them to 6k keys if we can. And that’s where you come in.

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Campaign Avatar Hubspot Flickr 275

Waxing UnLyrical

AUGUST 10, 2011

Media relations: Yes, it is important for you as a communicator to be able to identify and connect with new media influencers, but the ability to build relationships with traditional media remains a vital PR skill. More than ever you have the ability to develop communities and speak directly with influencers through content and conversation.

Skills 188

Skills Communities Issues Education 188

Waxing UnLyrical

FEBRUARY 22, 2011

b) Thinking a lot of noise is good without studying the sentiment of the conversations. What, in your opinion, is the best way to measure influence? Influence is based on recency, frequency, reach, retweets, but mostly Biz RESULTS.&#. What are some of the most basic mistakes PR pros make when it comes to using web analytics?

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Analytics TweetBeep Sentiment Meeting 199

Waxing UnLyrical

APRIL 3, 2013

About a month ago I told you of my xPotomac experience , and we had a pretty engaged conversation around civility in the digital age. I’m not here to rekindle that conversation, but I’m thrilled to tell you that all the speaker videos from xPotomac are now (drum roll, please) live!

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Vocus Film Consultant LinkedIn 212

Waxing UnLyrical

JUNE 24, 2016

Conversation is minimal, barring the moderator randomly talking to herself; people could be inside a subway car, they’re so quiet. PR has moved fr/ being just the media liaison to the PR influencer w/ all stakeholders incl. Digital events by their nature are really frenetic online, yet can feel absolutely sloth-like offline.

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Eventful Analysis Banking Curation 105

Waxing UnLyrical

FEBRUARY 8, 2011

It started as an email conversation with a friend while I was flying back from the 2009 PRSA International Conference in San Diego. Everything we do, every decision we make, is influenced, in part, by some sort of list. Yes, really! I was flying Virgin America , and couldn’t let the several-thousand-mile-high wifi go to waste.

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List Class How To Comments 161

Waxing UnLyrical

DECEMBER 23, 2010

It started from nothing – literally – just an idea that I had when I saw PR-related conversations on Twitter that invariably had measurement questions attached to them. It’s bringing more practitioners – as well as business people – particularly Millenials, into the measurement conversation. pts Settings.

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Postrank Class Tourism WordPress 151

Waxing UnLyrical

NOVEMBER 23, 2010

In 2010, blogs and bloggers are truly influencers. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Do we really want that? What do you think? pts Settings.

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Class Blogger Issues Review 184

Waxing UnLyrical

DECEMBER 31, 2010

measurePR really took off ( the next chat’s on January 4 , btw, with Justin Goldsborough , where we’ll be talking influence). Thanks to Skype, I kept my phone bill down, and was able to talk regularly not just with my family but with friends all around the world as well. I traveled a lot. And loved it. pts Settings.

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Class Postrank Tourism WordPress 156

Waxing UnLyrical

DECEMBER 26, 2010

e-Christmas sales driven by free shipping , from Social Media Influence. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. So this made me laugh. Why: seriously?

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Class Postrank Tourism RSS 139

Waxing UnLyrical

APRIL 18, 2019

Additionally, my guests have reported that their sales and conversion have gone up after they appeared on my show. The post Using Livestreaming to Grow Your Brand, Community, & Influence appeared first on Shonali Burke Consulting. For me, my brand has become inextricably linked to my livestreaming show.

Communities 174

Communities Influencer Brands Class 174

Waxing UnLyrical

APRIL 1, 2016

If you’re planning on getting started with influencer marketing this year (and not a moment too late, we’re already into Q2), you’re not alone. Some of you might remember the Sunrise Samplers at the Influence Saloon ;), where brands (even non-profits) were trying all sorts of things to get attention. GIPHY link.

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Influencer Marketing Klout Module 100

Waxing UnLyrical

OCTOBER 6, 2010

Because at the end of the day, you don’t have to be a rock star like Jimi Hendrix to have that kind of influence – even if it’s on a “small&# scale. Do you have any stats or research to back this up? You’ve got to have those answers ready. Click here to try reconnecting the live stream. | pts Settings. Wanna Subscribe?

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Class Postrank Comments Tourism 182