Waxing UnLyrical

article thumbnail

When the FDA won the Internet (also, cicadas)

Waxing UnLyrical

That said, it certainly makes for good dinner party conversation ( #seewhatIdidthere ). actual engagement and sidebar conversations among commenters including, of course, the obligatory social media smart-a**es waiting to trip up any/everyone they possibly can. But until Kristy mentioned it, I literally had NO idea. A flash in the pan?

Upcoming 251
article thumbnail

Streak: Possibly the Best CRM System for Small Business

Waxing UnLyrical

While it’s now a huge industry, good CRM ( customer relationship management ) is a practice that many of those who are forward-looking-and-thinking PR pros (such as WUL’s own Kirk Hazlett , to name just one example) are meticulous about. For example, here is one of my pipelines. magnum via Flickr, CC 2.0.

article thumbnail

Become the Pied Piper of Community Building

Waxing UnLyrical

Hubspot recommends creating, “blog posts, instructional videos, how-to guides, and showcasing practical examples from your customers. Invite your community to join in and give examples their own. The quickest way for your brand to establish its credibility and build trust is to create content that solves problems. Engagement.

article thumbnail

How Much Listening Does Social Media Listening Really Offer?

Waxing UnLyrical

There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. In an ideal world, we’d be able to search for these keywords in social conversations, and they’d lead us to the Holy Grail of sales. Social media intelligence.

article thumbnail

Where Does the PESO Model Belong?

Waxing UnLyrical

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. Unfortunately, we have to keep having this conversation because even PR pros think that PR is only media relations. Guest Post by Gini Dietrich. It’s not a content marketing goal or a PR goal.

Team 213
article thumbnail

Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

Examples of natural partners include Nestle and Feeding America, DuPont and its STEM education initiatives, or P&G’s Children’s Safe Drinking Water program. Here’s an example touting Colorado Gives Day. Volunteer opportunities and corporate philanthropy should be baked into the DNA of the organization. A Chance to Practice.

Badge 175
article thumbnail

10 Key Marketing Automation Features You Should Know

Waxing UnLyrical

Analytics is a prime example of how marketers and businesses can benefit from automation. Neural networks, artificial intelligence (AI) , and automated systems allow for conversion reports, pay-per-click (PPC), open rates, social media stats and net loss of subscribers that can be crafted within mere minutes. Feature #1: Analytics.

Features 169