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Context and Community: the 2 Cs That Can Make Social Scoring Work

Waxing UnLyrical

Disclosures: In addition to speaking, I’m also working with Geoff Livingston and Patrick Ashamalla on promoting the event, which means I have a vested interest in getting people there. But – BUT – I wouldn’t be working on it/have accepted the invitation to speak if I didn’t think it was worth it.

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Monday Roundup: Context

Waxing UnLyrical

Context changes meaning, and can often impact your audience’s feelings and, therefore, how they react to your message. This week’s roundup features seven posts from around the web that focus on context. Why: Numbers are meaningless without context. Context and Community: the 2 Cs That Can Make Social Scoring Work.

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Improve Events: Post Event Follow Up Feedback

The Realtime Report

Your job isn’t over – in fact, some would argue that the real work is just beginning. By reaching out and reminding them of the key lessons, connections, and experiences they gained, you’re helping to lock in the value and make it stick. But guess what? Don’t let it go! The secret lies in the follow up.

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Experiment: Instagram SEO vs hashtags

Hootsuite

Word around the social-media-manager water cooler is that he was implying that the algorithm might be placing more emphasis on identifying relevant keywords in captions than in the past. In fact, we’ve written thousands of words about how to use Instagram hashtags to grow your audience , build community and generate engagement.

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A marketer’s guide to natural language processing (NLP)

Sprout Social

Its ability to understand the intricacies of human language, including context and cultural nuances, makes it an integral part of AI business intelligence tools. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights. What is natural language processing?

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How to create a social media viral video

Sprout Social

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

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Social Media Analytics in Healthcare: Complete Guide

Hootsuite

Let’s just get this out of the way off the top: people who work in healthcare are heroes. And sometimes even heroes need the right tools to do their best work. Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications.