Webbiquity SMM

NOVEMBER 2, 2021

It’s getting more unusual to see in-person events that are dedicated solely to “networking.” Networking events can seem dull or even desperate, with everyone there treating them as a direct opportunity to boost their career without much effort put into making real, meaningful contacts. Guest post by Erik Bergman.

Industry 235

Industry Social Media Tips Platform 235

Webbiquity SMM

MARCH 31, 2020

In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding. But it’s not. Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

JULY 2, 2019

Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral. People skim past buzzword-laden content , maybe glancing at the occasional well-turned phrase, but rarely engaging or responding. Guest post by Emma Williams. Cats Grab Our Attention.

B2B 170

B2B Meme Marketing Authentication 170

Webbiquity SMM

FEBRUARY 16, 2021

Most B2B brands have difficulty in creating visually appealing content, which is one key reason Instagram isn’t the most obvious platform for B2B companies. Often, they don’t think they have the right type of content or they simply don’t know what to post on Instagram. FedEx: Provide Instagram Customer Care.

B2B 259

B2B Examples Company Instagram 259

Webbiquity SMM

MAY 24, 2016

But the biggest trend (both in terms of input from influential B2B bloggers and recent research) is the shift from focusing on quantity to quality in B2B content marketing. They’re adopting buyer personas , content targeting and matching content to stages of the buying cycle.

B2B 105

B2B Trends Social Media Marketing 105

Webbiquity SMM

MAY 25, 2021

Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. It’s got a bit of a stigma around the adult content today but I think it has potential life and it’s going to grow beyond that. It’s not where I want to see that content.

B2B 306

B2B Influencer Platform SMS 306

Webbiquity SMM

JANUARY 30, 2020

This can help you keep your content style consistent. Once they recognize you, they are more likely to trust your brand, engage with your content, and buy your products and/or services. Even the most amazing content won’t make an impact if it doesn’t reach the right people when they’re looking for it. Get Your Timing Right.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. and 23% share content on SlideShare. 12 WPO, Inbound and Content Marketing Stats. e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

NOVEMBER 17, 2015

” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event. All components of the web presence optimization (WPO) model: content strategy and development, optimization and promotion, and actionable analytics.

SEO 100

SEO B2B Consultant News 100

Webbiquity SMM

OCTOBER 7, 2014

But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content? When pushing your content through Twitter, there’s no reason to take a “one and done” approach. Leverage Hashtags From Industry Events. Image credit: Flexspan. Tweet Multiple Times.

Twitter 189

Twitter URL Hashtag Reddit 189

Webbiquity SMM

DECEMBER 13, 2011

Grow your influence and attract followers/friends/connections by sharing interesting and relevant content—your own, from third parties, and from people you are following / would like to have following you. What helps most, however, is having your content shared and passed along by others with high influence in your market space.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

APRIL 30, 2020

With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. But make sure your content is relevant and helpful, or your increased activity may actually damage your brand. Social media marketing. Planoly is another scheduling tool for Instagram.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

DECEMBER 21, 2010

Share content (your own and others’). Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles. promote events, meet up at trade shows). Here are seven valuable ways to use social media for business beyond direct selling or lead generation.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JUNE 6, 2016

If they’re working through social media, offer them valuable content — anything from a stat they can retweet to content they can cite to help position themselves as industry leaders when engaging prospective clients.

Brands 100

Brands Loyalty Survey Newsletter 100

Webbiquity SMM

MARCH 8, 2012

As it turns out, many of the elements of storytelling apply to writing customer stories, new releases, blog posts and other marketing content as well. When writing a news release, blog post or other content, ask yourself—what’s the “hook” that will draw readers in and make them care?

Social Media 186

Social Media Course News Travel 186

Webbiquity SMM

APRIL 26, 2016

In terms of specific tactics within the marketing mix, industry marketing entails activities like: exhibiting, sponsoring and/or speaking at trade shows and other industry events; working with industry analysts (conducting briefings, participating in research, sponsoring reports, etc.);

Industry 100

Industry Directory SEO Metrics 100

Webbiquity SMM

FEBRUARY 16, 2016

For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. 3 B2B Content Marketing Stats and Facts. 88% of B2B companies use content marketing. The CMO Survey ). billion in 2014.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. The content your competitors produce will tell you how great they are. You’d never speed down the freeway at night with your headlights turned off.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Speaking at an event? Make your content easy to share by including social sharing buttons on your blog posts.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

MARCH 12, 2012

Pitching to Google’s Fresh New Algorithm via News, Blogs, Events & Google+ by Search Engine Watch. How to Turn a Blog Post into a Press Release by ProBlogger. Six Tips For Making Your Press Release Twitter Friendly by Mediabistro. 8 ways to get people to discuss your new product in social media by WebInkNow.

Vocus 188

Vocus Press Release Tips Blogger 188

Webbiquity SMM

MAY 3, 2012

Consumers are growing fonder of their smartphones and tablets, using them to access content and make online purchases in staggering numbers. It can have a significant impact on your marketing efforts by increasing awareness of your brand, events and special offers. Guest post by University Alliance. In fact, by 2015 more U.S.

Mobile 180

Mobile iPhone iPad Training 180

Webbiquity SMM

FEBRUARY 4, 2013

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

JANUARY 24, 2011

Promote events through social media? 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Create animations? Gather competitive intelligence?

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Gated content will work for prospects that are already quite convinced that your company has the knowledge to educate them on specific problems they are challenged with”).

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

NOVEMBER 2, 2010

Measurement: as Li notes, “Measurement comes in many different forms, from website traffic to the number of retweets your content is getting.&# Social Events (e.g., Eventful, Meetup, Upcoming, etc.). Particularly in social media, let the community decide what content has value and what is spam. Tweet This!

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

DECEMBER 6, 2010

And the website/blog includes social sharing buttons, making it easier for site visitors to share the company’s content with their connections across popular social networks. PR and social media can also be used together to promote events, speaking opportunities, corporate presentations, video and other content.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

MAY 21, 2015

She also hosts the highly popular weekly Viral Content Buzz Twitter chat. Carla Johnson is one of the top experts on enterprise content marketing. Robert Rose is another top resource on enterprise content marketing, co-author with Carla Johnson of Experiences: The 7th Era of Marketing , and an original member of the Lebron team.

Social Media 100

Social Media Marketing B2B List 100

Webbiquity SMM

MAY 16, 2011

While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? Content aggregation ?). News and current events account for roughly 7% of mobile online time, followed by search at 6%.

B2B 150

B2B Smart Phone Data Hubspot 150

Webbiquity SMM

JANUARY 14, 2011

Anyone can record an event with a Flip and upload it to YouTube. What types of content will you need? Any teenager can set up a Facebook page and start sharing status updates with their friends. Any mom or dad can set one up to share pictures of their kids (and keep tabs on their teenagers). Then plan: what do you need to do?

Social Media 167

Social Media How To Technorati StumbleUpon 167

Webbiquity SMM

JULY 9, 2012

Then give them a reason to monitor and participate in these networks, e.g. by sharing helpful product usage tips and stories as part of your content mix. If possible, get third-party validation for your numbers or offer to share your methodology confidentially in specific sales situations.

B2B 189

B2B Case Study Telecommunications Study 189

Webbiquity SMM

SEPTEMBER 13, 2010

A healthy blog thrives on fresh content, at least once per week, more often if possible. If it’s difficult for you to maintain that schedule on your own, consider a group blog where several authors provide content, easing the load on each. Here are seven tips for a healthy blog and a happy blogger. Post regularly.

Feed 155

Feed Feedly Digg Technorati 155

Webbiquity SMM

DECEMBER 22, 2015

Rather than annoying all of your followers with content that doesn’t pertain to them, you can focus your ad on just that niche audience and create a great ad that is perfectly tailored to their needs. Since it won’t appear on your wall, your followers won’t think that you only post self-promotional content.

Advertising 100

Advertising Features Facebook URL 100

Webbiquity SMM

OCTOBER 18, 2010

New Rule: Size doesn’t matter, the content does.&#. Garrett French offers seven tips for getting relevant links to your content, such as constantly looking for ways to link to your peers first: “Link lavishly, and it will return to you in time.&# It was riveting. Smart Professionals with Dumb Blogs by Writing on the Web.

Alltop 148

Alltop Tips Hubspot Directory 148

Webbiquity SMM

JULY 23, 2013

So, once you’ve developed useful and compelling content, incorporating the words and phrases your customers are likely to use when searching, how can you attract links to your site? Relevance is determined by the subject matter of a website and on-page optimization techniques (e.g., Social media.

Directory 194

Directory Types SEO Engineering 194

Webbiquity SMM

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. What type of content is helpful to your members?

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

DECEMBER 22, 2020

While hashtags let you group similar content under a single roof, you can also leverage them for tracking and detailed analysis. Hashtags can help you spread the word about your brand beyond your audience regardless of the type of content you create. Content Hashtags. These hashtags relate to the content of your post.

Hashtag 215

Hashtag Analysis Campaign Social Media 215