The community aspect. mean we all read Spin Sucks for the amazing content (yep, brown nosing), but why else do we read? The community that comes alive in the commenting! Salesforce had set up a Chatter community specific to Dreamforce. Within Chatter, there were numerous communities, including one for each of the 850 sessions, for attendees to ask questions, for speakers to post their presentations, and other communities, such as a wonderful group called Flyin’ Solo, set up for solo conference attendees to connect with one another. Content. MORE >>

Imagine you run a community for street dancers (random example). Now you can plan discussions, activities, and content around these. You might organize events such as:  Live discussion: What do local clubs want?  You might create content such as: 10 members share their stories of finding and growing their crew. You might also tweak the community concept to ensure it personifies the interest. It’s now a community of street dancers looking to earn a living, or create their own videos, or find crew members. Let’s work through an example here. MORE >>

The practice of repurposing marketing content across multiple channels seems to be not only acceptable, but one that many online marketers encourage. Is repurposing markting content really a good idea on a web that is rewarding original work? . What’s interesting is that businesses, marketers, and content contributors that would otherwise take exception to their content being scraped by others, are in fact leading the dilution of their own original work. If you want to make your content social marketing memorable, keep it original, fresh, and personal. MORE >>

When these actions are executed well, the natural result is engagement in the form likes, shares, and comments that serve to build your Facebook community. Sharing interesting, useful, or entertaining content is essential for encouraging engagement. Questions are the essential calls to action that encourage engagement and community building. When you skillfully ask the right questions, an engaging dialogue among community members readily ensues. Skilled community managers understand Facebook is for showing off. Here are 5 considerations for making that happen. MORE >>

When these actions are executed well, the natural result is engagement in the form likes, shares, and comments that serve to build your Facebook community. Sharing interesting, useful, or entertaining content is essential for encouraging engagement. Questions are the essential calls to action that encourage engagement and community building. When you skillfully ask the right questions, an engaging dialogue among community members readily ensues. Skilled community managers understand Facebook is for showing off.  . 1 – Everyone Wants to Be Right. MORE >>