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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Guest post by Chris Tweten. Uncertainty. Similarity.

comScore 299
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A guide to content ideation & development

Sprout Social

There comes a time in every marketing professional’s career where you are just fresh out of ideas. Your content well is empty and it’s time to replenish it. The good news is that this is preventable if you set up and enforce a content ideation and development process. The goal is to never have a content pipeline that dries up.

Content 144
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The Sales AI Takeover: 5 Use Cases To Test Today

Convince & Convert

No one wants even more robots sending slightly-better cold emails to them every day. To test what works for you and best integrates into your sales and marketing strategies. One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics.

Hubspot 129
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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 131
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6 Ways to Avoid Burnout as a Social Media Manager

Social Media Strategies Summit

Image source The worse your work-life balance, the more likely you are to experience burnout , so do your best to stop responding to emails and checking your work social accounts when you’ve logged off for the day. Take an outsider’s view when planning your time. It feels efficient, right?

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Introduction To Real-Time Content Marketing

Visually SM

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Content promotion.

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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. What are the types of NLP categories? All these capabilities are powered by different categories of NLP as mentioned below.

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