Waxing UnLyrical

JUNE 24, 2019

Engagement is a key metric for making the case for micro influencers. Choose the most important metric, like report downloads and measure your success. The post Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers appeared first on Shonali Burke Consulting.

Influencer 237

Influencer Authentication Survey ROI 237

Waxing UnLyrical

AUGUST 3, 2015

Why: “Social media measurement can be fairly simple or highly complex depending on one’s organizational goals and objectives,” explains Angela Jeffrey in this comprehensive paper for IPR that uses AMEC’s valid metrics framework to examine smart social media measurement. Please read it, download it, and refer to it often.

Strategy 100

Strategy Metrics Consultant Education 100

Pam Moore

OCTOBER 25, 2020

Unfortunately, many venture out to the digital world trying to build their personal brand but quickly get caught in the sea of social media vanity metrics and a desire for instant fame that stunts their success before they get started. Download our Personal Branding Guide and Worksheet to get started. If not, you should. SoundCloud.

Influencer 78

Influencer Brands Strategy Training 78

Waxing UnLyrical

JUNE 4, 2019

Metrics to gauge whether a travel app is taking off. There’s a great mobile metrics service called AppAnnie ( [link] ) that offers insights into active users, app downloads, engagement levels, revenue levels and advertising metrics. Quantity + quality tells a better story. Cait DeBaun (@CaitDeBaun) August 16, 2018.

Tourism 114

Tourism Travel Startup Metrics 114

Waxing UnLyrical

NOVEMBER 20, 2018

But with PR attribution, one can see how efforts impact goals and metrics aligned with the lower part of the funnel such as whether or not those articles prompt downloads, convert leads into customers, and so forth. Power of Voice (an “intelligent,” quality adjusted Share of Voice metric that compares relevance).

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Convince & Convert

AUGUST 8, 2019

Is Dark Social Messing with Your Metrics? If you want to find out more about how your measuring strategy can help you improve ROI, download Talkwalker’s free report. appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Brands 152

Brands Analytics Consultant Data 152

Hootsuite

JUNE 12, 2023

As the expectations have grown for businesses to have a solid social media presence, so has the demand for social media consultants. Then becoming a social media consultant might be the perfect avenue for you. But what does it take to become a successful social media marketing consultant? Download them now.

Consultant 105

Consultant Social Media How To Skills 105

Pam Moore

MARCH 2, 2020

Understanding the people inspiration metrics. Marketing Nutz Training and Consulting Can Help! . Take Action: Download the Personal Branding Guide and Worksheet and the Digital Content Calendar Template. Difference between authenticity vs transparency. Delivering timely, relevant, contextual content. Need more help?

Content 78

Content Authentication Marketing Training 78

Pam Moore

MARCH 2, 2020

Understanding the people inspiration metrics. Marketing Nutz Training and Consulting Can Help! . Take Action: Download the Personal Branding Guide and Worksheet and the Digital Content Calendar Template. Difference between authenticity vs transparency. Delivering timely, relevant, contextual content. Need more help?

Content 78

Content Authentication Training Template 78

Waxing UnLyrical

JANUARY 7, 2015

I hope you will download it (free, no strings attached!), Announcing: Simple Yet Smart PR Measurement (ebook) is a post from: Shonali Burke Consulting, Inc. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Enter my first ebook! Based in the Washington, D.C.,

eBook 100

eBook FAQ Consultant Metrics 100

Likeable

APRIL 13, 2021

Several clients who we consult for struggled to get their accounts moving without our help. By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Metrics like CPM, CPV, and CPC compete reasonably well. So here’s what else you need to know about advertising on TikTok. Not so anymore.

Platform 95

Platform CPM CPC Advertising 95

Pam Moore

JUNE 2, 2017

Note: If you listen to the podcast you will be provided a coupon code with extra special savings + free 30 minute consultation ($250 value!). Develop an executable plan + metrics for success within 30-60 days! International keynote speaker, trainer and consultant to Fortune 10 brands, small and medium business.

Training 167

Training Communities Social Media Real Estate 167

Waxing UnLyrical

MARCH 11, 2015

With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. Our understanding of PR metrics needs a paradigm shift, though. And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world.

Metrics 100

Metrics How To Discount Analytics 100

Pam Moore

MARCH 19, 2020

Take Action: Download my FREE Personal Branding Guide and Worksheet -> Personal Branding Guide to Ignite the You Factor! Take Action: Download my 2020 Content Editorial Calendar Template -> 2020 Content Marketing Editorial Calendar Template. We have had almost 2 million downloads to date. Brands get conversational.

Trends 78

Trends Video Marketing Influencer 78

Waxing UnLyrical

AUGUST 3, 2016

A1: but there was nothing to help us really measure what mattered, beyond vanity metrics. So how can PR pros move beyond impressions and report “smart” metrics? Question three asked, “What are smart metrics?” Some are very specific, e.g., app downloads. Aly Saxe (@Aly_Saxe) July 12, 2016. measurePR. —

Report 100

Report HootSuite Metrics Hosting 100

Pam Moore

JANUARY 19, 2020

Take Action: Download my FREE Personal Branding Guide and Worksheet -> Personal Branding Guide to Ignite the You Factor! Take Action: Download my 2020 Content Editorial Calendar Template -> 2020 Content Marketing Editorial Calendar Template. We have had almost 2 million downloads to date. Brands get conversational.

Trends 78

Trends Brands Marketing Influencer 78

Waxing UnLyrical

JUNE 17, 2016

It’s an incredible, interactive tool, that literally walks you through how to identify not just your relevant metrics for each stage of the customer journey, but how to frame your overall strategy as well. Because really, now that we have this at our disposal, there is absolutely no excuse for crap metrics, AVE, or any of that nonsense.

Metrics 100

Metrics Banking Conference Consultant 100

Waxing UnLyrical

JANUARY 9, 2015

This is why I put together my new ebook (which I hope you’ll download , if you haven’t already). The Point of Measuring (Anything) is a post from: Shonali Burke Consulting, Inc. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. How do you know if it’s worth it?

Consultant 100

Consultant Metrics eBook Analytics 100

Pam Moore

SEPTEMBER 7, 2020

Too many new social media managers get all hyped up about vanity metrics such as followers, likes, etc. You must clearly be able to articulate if and how these metrics will impact the business. Take Action: Download free Guide: How to Get Your Digital and Social Media Budget Approved . SoundCloud.

eBook 78

eBook Social Media Template Templates 78

Mindjumpers

SEPTEMBER 17, 2012

They also expect to see mature brands outsource greater portions of their social marketing efforts to outside agencies and consultancies. To address the inability to measure ROI, brands must correctly tie social marketing metrics to im­portant business metrics. Investment.

Survey 225

Survey Report Social Media ROI 225

Pam Moore

SEPTEMBER 20, 2020

Why engagement is a key metric and goal you should be driving on LinkedIn. Take Action: Download free Guide: Sales & Marketing Conversion Funnels – The ULTIMATE Getting Started Guide! The post Increase LinkedIn Engagement with These 15 Proven Strategies first appeared on Pam Moore Speaker, Trainer, Consultant.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. 92% of marketers claim that social media marketing is important for their business. Meritus Media Inc.

Template 111

Template Templates Social Media Strategy 111

Pam Moore

SEPTEMBER 9, 2020

The supporting podcast episode also digs into the key metrics and content to help you optimize each stage of the funnel. Top Metrics to Optimize Your Sales and Marketing Conversion Funnel in Each Stage . Top metrics to track in each phase of the funnel to optimize for maximum sales and ROI. SoundCloud.

Conversation 78

Conversation Template Templates Marketing 78

Pam Moore

JANUARY 28, 2019

Unfortunately, even many savvy marketers have been burned by agencies and consultants pushing one singular platform or technology. If you are ready to start leveraging social and digital marketing to help grow your business you need an integrated plan with goals, objectives, and metrics for success. There is no way around it.

Social Media 113

Social Media Marketing How To Template 113

The Realtime Report

AUGUST 8, 2012

The survey was conducted online in the spring of 2012 and drew more than 500 participants from a wide variety of professional disciplines and industries, including media, financial services, consulting, marketing, human resources, engineering, and others. The top metrics respondents want in a big data solution?

ROI 191

ROI Mzinga Analytics Social Media 191

Convince & Convert

MARCH 27, 2012

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version.

Content 142

Content Consultant Marketing Price 142

Pam Moore

MARCH 9, 2020

Our agency, Marketing Nutz , gets contacted every day by business leaders who fell for vanity metric tactics and strategies. Marketing Nutz Training and Consulting Can Help! . Take Action: Download the Personal Branding Guide and Worksheet and the Digital Content Calendar Template. Is it the need for belonging? SoundCloud.

ROI 78

ROI Strategy How To Marketing 78

Sprout Social

SEPTEMBER 30, 2020

According to Morning Consult , the second most important consideration when deciding to purchase a product or service from a brand is that that brand takes care of their employees and team members. With Sprout’s powerful analytics, you choose the metrics and Sprout pulls the Top Posts into your LinkedIn Pages report. Try, try again.

Organization 101

Organization LinkedIn Strategy Social Media 101

Convince & Convert

MARCH 27, 2012

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version.

Content 130

Content Consultant Marketing Price 130

Sprout Social

MAY 3, 2023

CFOs are highly attuned to the overall business metrics, so you need to understand their quantitative definition of success in terms of the business plan, revenue and margins. Download the Total Economic Impact™ study today to learn why we believe Sprout is the best solution for making a swift impact across your business.

ROI 94

ROI Cost B2B Organization 94

Pam Moore

MARCH 30, 2020

Download our Content Inventory Worksheet Here–> FREE Content Asset Audit and Inventory Worksheet + Social Media Content Calendar Template. If you hired an outside agency or consultant to create a presentation or nice slick piece of collateral, do you own the source file? Marketing Nutz Training and Consulting Can Help! .

Organization 78

Organization Content How To Marketing 78

Convince & Convert

MARCH 8, 2011

As a frequent blog consultant, I find the success impediment isn’t really the effort required, but rather a planning deficit. Optimally, you should also have a person dedicated to blog success metrics, using data analysis to tweak and improve your efforts. Most blogs fail not due to quality, but due to randomness.

Questions 146

Questions Sample Samples Blogosphere 146

SocialFish

APRIL 5, 2011

KITCHEN SINK CONSULTING WORK. Much of our consulting work is completely unique to the organization we’re working with. This quarter we had regular meetings, made numerous introductions, and helped NAHB think through a variety of issues–from monitoring to benchmarking and metrics dashboards. SPEAKING AND TRAINING.

Review 150

Review Social CRM Consultant Module 150

Keyhole.co

OCTOBER 16, 2023

While social media marketing agencies may vary in the specific services they offer, some of the staples include: Strategy/consultation Content development Social media management Paid social media advertising Data and analytics reporting What skills are needed to launch a successful social media marketing agency?

Social Media 52

Social Media Marketing How To Cost 52

Waxing UnLyrical

JULY 2, 2018

We used spreadsheets to record and track metrics for all our outputs and outcomes/impact, and to ensure that our initiatives were helping achieve business goals #measurePR. KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. . — Greg Rokisky (@GregRokisky) June 14, 2018.

Education 102

Education Creative Commons Metrics Journal 102

Convince & Convert

OCTOBER 27, 2010

We added a few apps to our Facebook page, specifically a nifty video of Amber discussing the book , and an option for visitors to sign up to download Chapter 1 for free. The key metrics you should be looking at are not total number of “likes&# – as we discussed in part one and part 2 of my Facebook rant series.

Facebook 158

Facebook Metrics Feed Feedly 158

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. Flory and Lutze believe this emboldens creators to try new things, share in-progress work and fall in love with the process vs. the affirmation of popularity metrics.

Issues 134

Issues Survey Campaign Authentication 134