Convince & Convert

MARCH 27, 2012

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version.

Content 144

Content Consultant Marketing Price 144

Pam Moore

SEPTEMBER 9, 2020

The supporting podcast episode also digs into the key metrics and content to help you optimize each stage of the funnel. Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). Top Metrics to Optimize Your Sales and Marketing Conversion Funnel in Each Stage . SoundCloud.

Conversation 78

Conversation Template Templates Marketing 78

Convince & Convert

MARCH 27, 2012

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version.

Content 132

Content Consultant Marketing Price 132

Pam Moore

SEPTEMBER 20, 2020

Why engagement is a key metric and goal you should be driving on LinkedIn. Take Action: Download free Guide: Sales & Marketing Conversion Funnels – The ULTIMATE Getting Started Guide! The post Increase LinkedIn Engagement with These 15 Proven Strategies first appeared on Pam Moore Speaker, Trainer, Consultant.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Convince & Convert

JULY 29, 2012

click here to view and download the Social Media ROI Cookbook on Slideshare). B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. ” white paper.

ROI 141

ROI Social Media Social CRM Survey 141

Convince & Convert

MARCH 8, 2012

Click the play button to listen here: Download the audio file: [link]. my Mom is actually a marketing consultant and she does social for a lot of local businesses and they’re not going to be able to put this together very quickly and easily and it’s going to be painful. Listen Now. The RSS feed is: [link].

Company 121

Company Instagram B2B Survey 121

Sprout Social

OCTOBER 10, 2016

This week at #SproutChat , Sprout All Star and Inbound Marketing Consultant, Nicholas Scalice , joined us to share his expertise around optimizing conversion rate and avoiding common conversion pitfalls. Review Your Metrics Along the Way. A3: But also, make sure you're looking at metrics for your entire funnel. SproutChat.

Conversation 40

Conversation Sample Samples Metrics 40

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Let’s say you have a white paper for download on your site.

Consultant 124

Consultant Metrics Social Media Social CRM 124

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 109

B2B Research Sentiment Marketing 109

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Lots of ways to measure social media success, so make sure you determine your key metrics BEFORE you get started. I recommend picking three solid metrics to track. Social media strategy consulting details here.

Social Media 168

Social Media Strategy Consultant Conference 168

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. tech.mn, Frontend Masters, and Request Metrics are the least social. Only nine of the 130 companies have more than 10,000 followers.

Company 149

Company Twitter Software System 149

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Click the play button to listen here: Download the audio file: [link]. Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies. Listen Now.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Click the play button to listen here: Download the audio file: [link]. Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies. Listen Now.

B2B 121

B2B Software Social Media Survey 121

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Prospective employees.

B2B 100

B2B Social Media Strategy Marketing 100

Sprout Social

JANUARY 30, 2020

Whereas a traditional company may treat a transaction as a “one and done,” SaaS companies are laser-focused on long-term retention after a demo or download. Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. See how that works?

Strategy 96

Strategy Marketing Case Study How To 96

Webbiquity SMM

JUNE 14, 2011

A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search. Jennifer Kane , Kane Consulting. Don’t be boring!

B2B 164

B2B Sentiment SEO Klout 164

Convince & Convert

DECEMBER 7, 2011

The example we studied is Marketface , a respected customer experience consultancy that works with major corporations on user experience and related issues. Lisa is a experienced social media consultant. Thus, unlike the gaggle of consultant/speaker/author types in the social media game, she doesn’t do much blogging.

Content 137

Content Marketing Consultant Study 137

Convince & Convert

SEPTEMBER 21, 2010

I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive. Pricing is very reasonable, as you can download and use 60 images a year for just $229. Skitch I’m no Photoshop wizard. I implement bit.ly

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

MARCH 18, 2016

Now how does anybody actually see it or watch it or listen to it or download it or know about it? It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. And I can’t tell you how many resource centers I land on, and B2B companies are brutal for this.

Marketing 60

Marketing Content eBook Joomla 60

Webbiquity SMM

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Research: B2B Buyers Want Content by Social Marketing Forum.

Content 223

Content Tips Marketing B2B 223

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Click the play button to listen here: Download the audio file: [link]. Jay : You’ve got different success metrics, and even a different syncopation, right? Listen Now.

Hashtag 116

Hashtag B2B Social Media Metrics 116

Hootsuite

JUNE 17, 2020

There are LinkedIn marketing tools available for every business size and type, from small to large and B2B to B2C. Bonus: Download a free guide to discover four time-saving tools to help you grow your LinkedIn network faster. Bonus: Download a free guide to discover four time-saving tools to help you grow your LinkedIn network faster.

LinkedIn 145

LinkedIn HootSuite How To Marketing 145

Techipedia: Tamar Weinberg

JANUARY 5, 2011

The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) can benefit from online marketing. This is it.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

JANUARY 5, 2009

8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM. This prompted Joost de Valk to write an awesome WordPress Blog Metrics plugin.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

JUNE 28, 2010

For every piece of content you create, regardless of format, you should develop a Content Rationale Report that includes these pieces of information (as an example, I’ve included prospective answers for a social media metrics chart I’m developing) Format of Content: Downloadable chart and glossary (PDF).

Social Media 128

Social Media Strategy Report Buy 128

Writtent Blog

JULY 5, 2016

Andrew Davis is a social media consultant and trainer and has worked with some of the biggest brands and celebrities over the last 17 years. Chris Garrett is an online business consultant, teacher, coach, new media industry commentator, writer, and speaker. Research shows upwards of 60-70% of B2B content goes unused.

Trends 76

Trends Content Marketing Consultant 76