Pam Moore

FEBRUARY 24, 2018

Mark also highlights that engagement is a key metric. Instead we look at different metrics that determine how engaged our audiences are. Had I only been focused on engagement metrics to make Mark Zuckerberg and the Facebook news feed algorithm happy, I would have never landed such an amazing client.

Feed 167

Feed Feedly Metrics News 167

Oktopost

SEPTEMBER 15, 2020

The more we talk to our customers, the more we realize, while there are a few metrics many organizations report on in a similar manner, every B2B company has its own approach to quantifying success. We built them according to what we know about B2B social reporting (spoiler: we know a lot). Presentation matters.

B2B 105

B2B Metrics Report Data 105

Keyhole.co

MARCH 11, 2024

From identifying key metrics to collecting and interpreting your data, we’ll cover all the essentials you need to know to master your LinkedIn analytics. By tracking metrics like page views, connection growth, and post engagement, you gain a clear picture of your online presence and reputation. Let’s get started!

Template 52

Template Templates Analytics LinkedIn 52

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Unmetric

JULY 2, 2019

LinkedIn is a great tool for B2B organizations to generate leads, make new connections, and build their brand. Download analytics reports on your LinkedIn performance with insightful charts and graphs. Top features: A complete overview of your company page with key metrics. Downloadable PDF analytics reports. Rank Ranger.

Analytics 112

Analytics LinkedIn Tools Analysis 112

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. For more detailed guidance on using LinkedIn for business, download our LinkedIn strategy template.

LinkedIn 112

LinkedIn How To Collaboration URL 112

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 140

B2B Research Influencer Marketing 140

Buzz Marketing for Technology

APRIL 18, 2012

Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. Download this report to learn about the emerging role of social media analysis. Related posts: Changes in B2B Marketing — Mad Marketing TV Ep 13 Join guest host Jeff Ogden and special guest Paul.

Marketing 206

Marketing Metrics B2B ROI 206

Hootsuite

JULY 4, 2022

It was the most downloaded app of 2021 with 656 million downloads (over 100 million more than its closest rival, Instagram), bringing the total to over 2 billion downloads globally. of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. The TikTok opportunity.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

SEPTEMBER 30, 2020

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. According to the platform , 75% of potential B2B buyers say thought leadership helps them determine which vendors to put on their short list.

Organization 101

Organization LinkedIn Strategy Social Media 101

agora pulse

NOVEMBER 10, 2020

You can download this free SMART goals guide to help you with that planning. What Are the Most Important Social Media Metrics? The most important social media metrics for your brand depend on what your team wants to accomplish. Some common objectives and related metrics include the following. Union Metrics.

Analytics 179

Analytics Social Media Tools Price 179

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Make the action fit the content. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Likeable

APRIL 13, 2021

By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Metrics like CPM, CPV, and CPC compete reasonably well. That rules out virtually all B2B conversion campaigns, and pretty much everything unless you’re pushing app downloads or something cheap, universally appealing, or currently trending.

Platform 95

Platform CPM CPC Advertising 95

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Download the Total Economic Impact™ study today to learn why we believe Sprout is the best solution for making a swift impact across your business.

ROI 94

ROI Cost B2B Organization 94

Convince & Convert

AUGUST 8, 2019

Is Dark Social Messing with Your Metrics? Nevertheless, keep in mind that not all brands are The Atlantic , and news outlets tend to receive a lot more shares than, say, a B2B marketer. If you want to find out more about how your measuring strategy can help you improve ROI, download Talkwalker’s free report.

Brands 152

Brands Analytics Consultant Data 152

Keyhole.co

FEBRUARY 4, 2023

LinkedIn analytics refers to metrics that tell you how your posts perform on the platform. Select the metrics whose details you want to analyze. Now that you are well-versed in LinkedIn page analytics, let’s find out what each of these metrics signifies. They have grouped their metrics into 6 broad segments.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

LinkedIn analytics refers to metrics that tell you how your posts perform on the platform. Select the metrics whose details you want to analyze. Now that you are well-versed in LinkedIn page analytics, let’s find out what each of these metrics signifies. They have grouped their metrics into 6 broad segments.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Search Engine Optimization (SEO ). Internet Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Sprout Social

NOVEMBER 2, 2021

The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. Stop treating followers as a vanity metric. In spite of that, many brands are still hesitant to join. A social media company’s social team testing a new social channel is incredibly meta.

Strategy 113

Strategy Marketing Hashtag Influencer 113

Sprout Social

MARCH 12, 2020

However, its value is still downplayed because of the historical disconnect between social and bottom-line business metrics. It is the most prominent stepping stone on the path to purchase in every industry, including the B2B SaaS, internet and technology space. . Bridge the gap between social and bottom-line metrics with stories.

Data 99

Data Skills Meme Social Media Management 99

Webbiquity SMM

JANUARY 7, 2011

Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Metrics will mature. Download the report and join the discussion on Focus. Facebook added more than 150 million new users in 2010. Share this on Bebo.

Trends 187

Trends Social Media Marketing Technorati 187

agora pulse

MAY 29, 2020

It’s entirely possible that—for brick-and-mortar stores and even plenty of B2B offices—that in-person, face-to-face contact offered your most significant interactions before the crisis. Download your FREE guide to SMART Goals for Social Media Strategy right now! Social Provides the Most Significant Interactions Right Now.

Social Media Management 213

Social Media Management Social Media ROI Company 213

Pam Moore

JUNE 2, 2017

Develop an executable plan + metrics for success within 30-60 days! 20+ years experience in B2B and B2c in varied industries across enterprise technology (hardware, software and services), beauty, education, risk management, real estate, manufacturing, ecommerce, franchising, hospitality and loads more. million downloads to date.

Training 167

Training Communities Social Media Real Estate 167

Sprout Social

JANUARY 4, 2022

B2B #sales leaders need to move away from conventional approaches and embrace the realities of today’s digital-first buying climate: [link] @pjharrell @mikepregler_biz @JStevenSilver @JenMBullock_ pic.twitter.com/bitcVaJSoV. If you’re looking for a starting point, download our social media video metrics and ideas cheat sheet.

Statistics 141

Statistics Social Media Video Marketing 141

Razor Social

JANUARY 10, 2018

Did you know that more than 50 percent of B2B marketers are unclear on what content marketing effectiveness looks like ? If you regularly track and measure the following metrics, you will get valuable insights into the effectiveness of your content marketing efforts. This is a crucial metric that so many marketers forget.

Content 104

Content How To Marketing Metrics 104

Writtent Blog

APRIL 1, 2013

33% of the average B2B marketing budget is currently allocated towards custom content creation. 91% of B2B organizations are currently using custom content for marketing. Step #13: Embrace Metrics. Metrics and analytics are the modern marketers’ best friend. Step #15: Don’t Be a Spammer.

Brands 108

Brands Content B2B Wireless 108

Pam Moore

SEPTEMBER 9, 2020

The supporting podcast episode also digs into the key metrics and content to help you optimize each stage of the funnel. Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). Top Metrics to Optimize Your Sales and Marketing Conversion Funnel in Each Stage . SoundCloud.

Conversation 78

Conversation Template Templates Marketing 78

Convince & Convert

MAY 23, 2017

Is Dark Social Messing with Your Metrics? Nevertheless, keep in mind that not all brands are The Atlantic , and news outlets tend to receive a lot more shares than, say, a B2B marketer. If you want to find out more about how your measuring strategy can help you improve ROI, download Talkwalker’s free report.

Brands 129

Brands Analytics Data Metrics 129

Sprout Social

JULY 31, 2019

You can also download our Sprout 101 Guide for your own quick reference or for distribution on your team. All of the Social Media Metrics That Matter. On these reports, you’ll see Profile- and Page-Level metrics. Download the Sprout Social mobile app. How to build a better business with B2B social listening.

Team 82

Team Notification Report Metrics 82

Oktopost

NOVEMBER 18, 2020

As a result, 79% of sales reps say they’ve had to take on new responsibilities, new metrics, and quickly adapt to new ways of selling. Only 12% of B2B buyers want to meet in person with a sales rep; and 71% start their process with an unbranded search Accenture, Think with Google. and allow your reps to engage with them.

Engagement 89

Engagement Social Media B2B Team 89

Convince & Convert

JANUARY 7, 2016

He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast. At the end of every blog post, you have a call to action , again, leading someone to a form to download another piece of content.” —@jeffreylcohen. Resources: Eloqua.

Content 60

Content B2B How To Energy 60

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. The metrics on offer are extremely basic, but the visualizations are clean and accessible. One of Smarp’s best features is its advanced analytics. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. The metrics on offer are extremely basic, but the visualizations are clean and accessible. One of Smarp’s best features is its advanced analytics. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Sprout Social

DECEMBER 9, 2020

Idea Grove , a PR and marketing agency specializing in B2B tech, gives their clients regular shout outs on their social media profiles. . Proposals, one off emails, weekly syncs and end of month reporting all offer agencies a chance to educate clients on how social impacts key metrics across the business.

Proposal 102

Proposal Price Project Education 102

Convince & Convert

JULY 29, 2012

click here to view and download the Social Media ROI Cookbook on Slideshare). B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. ” white paper.

ROI 138

ROI Social Media Social CRM Survey 138

Convince & Convert

MAY 31, 2013

Click the play button to listen here: Download the audio file: [link]. ” With a company like Delta Faucet that is B2B but also in a sense B2C, this is even more important. From Janrain , a free guide on how to improve conversion rates and data quality. Listen Now . The RSS feed is: [link]. Find us on iTunes: [link].

Case Study 131

Case Study ROI Social Media Team 131