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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

The solution to these challenges is identifying the right metrics to measure the ROI of your content marketing and using tools to track these metrics. While Google Analytics or other analytics tools can easily take care of the second part, we’ll help you with the first one. Unique Visits. Unique Visits. Page Views.

Metrics 191
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10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. Some of the most important metrics for a successful business can not be found in the quantitative insights, likes and views. For me, this qualitative feedback matters more than any vanity metrics can quantitatively tell me.

Metrics 96
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Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it.

ROI 191
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Hey Digital Marketer! Got Data and Analytics? Here are 10 Business Reasons You Should

Pam Moore

Many digital and social marketers shy away from data and analytics. They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business.

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5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand. ” Pinterest Analytics – Know Your Audience. now use Pinterest.

Analytics 105
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What is Dark Social and How Is It Affecting Your Brand?

Convince & Convert

Is Dark Social Messing with Your Metrics? analytics Click To Tweet. For The Atlantic , Madrigal wanted to know a ballpark estimate on dark social shares, and together with their web analytics firm came up with a relatively straightforward way to show how much traffic was falsely attributed to “direct.” Image via RhythmOne.

Brands 155
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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

Engagement is a key metric for making the case for micro influencers. Choose the most important metric, like report downloads and measure your success. Then utilize Google Analytics to understand the effectiveness of your campaign. “We The Case for the Micro Influencer Dance. Connect with Debbie on LinkedIn or Twitter.