Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Guest Post by Debbie Friez.

Influencer 237

Influencer Authentication Survey ROI 237

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Pam Moore

JANUARY 28, 2019

Marketers and business owners are experiencing incredible pressure to find ways to break through the noise online to inspire and attract their ideal customers. Influencer marketing can be highly beneficial but requires knowledge and investment. It needs to be integrated with other digital and marketing programs.

Social Media 113

Social Media Marketing How To Template 113

Keyhole.co

OCTOBER 16, 2023

In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. One of the most lucrative and rewarding ways to do so (and to be fair, one of the most competitive) is to launch a social media marketing agency. What is a social media marketing agency?

Social Media 52

Social Media Marketing How To Cost 52

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. Marketers are still cobbling together paid and free tools to monitor and make sense of the social conversations. Investment.

Survey 225

Survey Report Social Media ROI 225

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They forget their core business and marketing goals. They lack basic business, digital marketing and social media marketing knowledge and experience. What is driving the behavior?

ROI 78

ROI Strategy How To Marketing 78

Pam Moore

OCTOBER 25, 2020

Building a personal brand of authority, trust and influence is the dream of many CEOs, CMOs, VPs, Directors, founders, marketers, entrepreneurs and business owners in business today. Download our Personal Branding Guide and Worksheet to get started. How to leverage content marketing to ignite your authority in your niche and industry.

Influencer 78

Influencer Brands Strategy Training 78

Pam Moore

MARCH 30, 2020

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is? What market segment, user persona?

Organization 78

Organization Content How To Marketing 78

Convince & Convert

AUGUST 8, 2019

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. Is Dark Social Messing with Your Metrics? According to a recent estimate , 12.1%

Brands 155

Brands Analytics Consultant Data 155

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

Content 144

Content Consultant Marketing Price 144

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. This is a brilliant paper by Richard Bagnall , co-author of the valid metrics framework Angie discusses in the above paper, that focuses more on social media measurement.

Strategy 100

Strategy Metrics Consultant Education 100

Keyhole.co

MAY 11, 2023

That’s why having a solid Instagram marketing strategy is essential for success. In this ultimate guide to Instagram marketing, we’ll walk you through everything you need to know to create a winning strategy, from optimizing your profile to creating engaging content to using paid advertising. Let’s dive in!

Instagram 52

Instagram Strategy Marketing Hashtag 52

Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

Content 132

Content Consultant Marketing Price 132

Pam Moore

MARCH 2, 2020

Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. When marketers treat their audiences and customers as humans, not just numbers, their goals can be obtained faster with an exponentially higher Return on Investment (ROI) for every marketing dollar spent.

Content 78

Content Authentication Training Template 78

Waxing UnLyrical

JUNE 4, 2019

Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. Metrics to gauge whether a travel app is taking off. The post #MeasurePR Memory (August 2018): Travel and Tourism Edition appeared first on Shonali Burke Consulting. Quantity + quality tells a better story.

Tourism 114

Tourism Travel Startup Metrics 114

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business.

Analytics 60

Analytics Data Training Marketing 60

Likeable

APRIL 13, 2021

Several clients who we consult for struggled to get their accounts moving without our help. By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Metrics like CPM, CPV, and CPC compete reasonably well. So what’s a performance marketer to do? Account setup is still wonky.

Platform 95

Platform CPM CPC Advertising 95

Pam Moore

SEPTEMBER 7, 2020

” Do you have what you think is an amazing social media or digital marketing plan? My recommendation is that you always take an audience based approach to any type of marketing on or offline. Grab my Audience Priority Worksheet and Buyer Persona Template Pack to get started in developing your audience first marketing strategy.

eBook 78

eBook Social Media Template Templates 78

Buzz Marketing for Technology

JUNE 27, 2008

Buy risk-free and download PDF immediately. Consulting. For Interactive Marketing Professionals. Strategies For Interactive Marketing In A Recession. Unlike Last Time, Results-Based Marketing And Social Applications Could Thrive. Search our database of research documents. Welcome to Forrester.com. Contact Us.

Research 208

Research Strategy Policies Marketing 208

Hootsuite

JUNE 12, 2023

As the expectations have grown for businesses to have a solid social media presence, so has the demand for social media consultants. Do you have a passion for digital communication, a keen understanding of social media platforms, and a desire to help others get the most out of their online marketing strategy? Download them now.

Consultant 107

Consultant Social Media How To Skills 107

Pam Moore

SEPTEMBER 20, 2020

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. Why engagement is a key metric and goal you should be driving on LinkedIn. Audience Marketing Prioritization Worksheet. Why you should be very careful when using automation on LinkedIn to drive engagement. SoundCloud.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Waxing UnLyrical

MARCH 11, 2015

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. Should PR be tied to sales?

Metrics 100

Metrics How To Discount Analytics 100

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets? Are you launching a new product?

ROI 91

ROI Cost B2B Organization 91

Pam Moore

APRIL 9, 2019

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is? What market segment, user persona?

Organization 60

Organization Content Marketing Template 60

Waxing UnLyrical

AUGUST 3, 2016

A1: but there was nothing to help us really measure what mattered, beyond vanity metrics. So how can PR pros move beyond impressions and report “smart” metrics? Question three asked, “What are smart metrics?” Some are very specific, e.g., app downloads. Aly Saxe (@Aly_Saxe) July 12, 2016. measurePR. —

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Report HootSuite Metrics Hosting 100

Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. 92% of marketers claim that social media marketing is important for their business. No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics.

Template 111

Template Templates Social Media Strategy 111

Pam Moore

DECEMBER 2, 2018

If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year! One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks. You create content for a campaign, marketing program or Facebook ad test run.

Content 60

Content Template Templates ROI 60

Waxing UnLyrical

JUNE 17, 2016

It’s an incredible, interactive tool, that literally walks you through how to identify not just your relevant metrics for each stage of the customer journey, but how to frame your overall strategy as well. Because really, now that we have this at our disposal, there is absolutely no excuse for crap metrics, AVE, or any of that nonsense.

Metrics 100

Metrics Banking Conference Consultant 100

The Realtime Report

AUGUST 8, 2012

The survey was conducted online in the spring of 2012 and drew more than 500 participants from a wide variety of professional disciplines and industries, including media, financial services, consulting, marketing, human resources, engineering, and others. The top metrics respondents want in a big data solution?

ROI 191

ROI Mzinga Analytics Social Media 191

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. In short, yes.

Organization 98

Organization LinkedIn Strategy Social Media 98

Convince & Convert

MARCH 8, 2011

As a frequent blog consultant, I find the success impediment isn’t really the effort required, but rather a planning deficit. Create a blog marketing plan and revise it when necessary. Optimally, you should also have a person dedicated to blog success metrics, using data analysis to tweak and improve your efforts.

Questions 149

Questions Sample Samples Blogosphere 149

Pam Moore

MARCH 5, 2020

It's every smart and social, savvy digital marketers dream to reach their audience in a human, relevant, memorable and meaningful way. Video marketing provides marketers the unique opportunity to connect with their audience in the most human and relevant way. 10 Content ideas for using Twitter video marketing.

Video 78

Video Twitter Content How To 78

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. Create an emotional connection by maintaining focus on your subject.

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Issues Survey Campaign Authentication 132