Pam Moore

FEBRUARY 24, 2018

By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Mark also highlights that engagement is a key metric. Not all brands are prepared nor will they ever be prepared to have every social media post be focused on improving the well-being of their audience.

Feed 167

Feed Feedly Metrics News 167

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. How and why you measure social media engagement is critical for success. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands.

Metrics 60

Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. How and why you measure social media engagement is critical for success. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands.

Metrics 60

Metrics Engagement Social Media Training 60

Hootsuite

SEPTEMBER 29, 2020

As a social marketer, you already understand that social media brings value to your organization. But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. However, only 37% were “very confident” in their ROI metrics. Social media ROI definition.

ROI 145

ROI Social Media Tools HootSuite 145

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167

Keyhole.co

MARCH 1, 2023

With that in mind, let’s explore how proper data use can help you boost sales through social media. Five ways social media data can take your strategy to the next level Unlike years past, driving revenue from social media now requires more than just boosting your top posts.

Data 52

Data Social Media Strategy CPC 52

Pam Moore

SEPTEMBER 7, 2020

SocialZoomFactor · Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan. ” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved.

eBook 78

eBook Social Media Template Templates 78

Keyhole.co

OCTOBER 16, 2023

To say that social media has revolutionized the commercial landscape would be a massive understatement. In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. What is a social media marketing agency? The question is, where to start?

Social Media 52

Social Media Marketing How To Cost 52

Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Meritus Media Inc.,

Template 111

Template Templates Social Media Strategy 111

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. Social media monitoring continues to be an important component of social strategy. Monitoring. Investment.

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Survey Report Social Media ROI 225

Pam Moore

JANUARY 28, 2019

Unfortunately, even many savvy marketers have been burned by agencies and consultants pushing one singular platform or technology. Failing to plan your integrated social media and digital marketing strategy is planning to fail! Social media can not live in a silo. How to Subscribe to Social Zoom Factor Podcast .

Social Media 113

Social Media Marketing How To Template 113

Hootsuite

JANUARY 12, 2021

There’s no doubt that social media is one of the most important platforms for communication today. More than half the people on this planet use social media. More people communicate through social than any other online channel. And social media inspires more purchases than any other channel.

Marketing 134

Marketing CPC Consultant Trends 134

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Engagement is a key metric for making the case for micro influencers. Think Beyond Social Media. Choose the most important metric, like report downloads and measure your success. Event panel.

Influencer 237

Influencer Authentication Survey ROI 237

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. To find out what that content is, use a social media analytics platform like Sprout Social. Download our guide.

Organization 99

Organization LinkedIn Strategy Social Media 99

Keyhole.co

AUGUST 15, 2023

The digital landscape is highly volatile, but social media continues to become an increasingly large part of our lives. It can thus be super hard to manage your presence in these fast-paced online social spaces. And this is where some of the best social media marketing tools come in! That’s not all.

Social Media 52

Social Media Tools Module Marketing 52

The Realtime Report

AUGUST 8, 2012

And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI. Social Media is Good! … But We’re Not Doing It Right. 36% say that social media is an integral component of their business, while 48% use it on a case-by-case basis.

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ROI Mzinga Analytics Social Media 191

Bill Hartzer

NOVEMBER 2, 2021

Goods and Services Description.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. Meritus Media Inc., Map the brand’s social graph.

Template 56

Template Templates Social Media Strategy 56

Pam Moore

OCTOBER 25, 2020

Unfortunately, many venture out to the digital world trying to build their personal brand but quickly get caught in the sea of social media vanity metrics and a desire for instant fame that stunts their success before they get started. Download our Personal Branding Guide and Worksheet to get started. If not, you should.

Influencer 78

Influencer Brands Strategy Training 78

Waxing UnLyrical

AUGUST 3, 2015

Eight Great Myths Of Social Media Measurement. Social Media Measurement: A Step-By-Step Approach. AMEC’s Social Media Measurement Framework. Please read it, download it, and refer to it often. Please read it, download it, and refer to it often. What metric should you use to measure PR?

Strategy 100

Strategy Metrics Consultant Education 100

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 141

ROI Social Media Social CRM Survey 141

Sherrilynne Starkie

JULY 3, 2018

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. Setting the table for communications measurement and social media evaluation. Which metrics matter?

Policies 231

Policies Project Metrics Sentiment 231

Rebekah Radice

JULY 6, 2017

Getting started on social media doesn’t have to be hard… especially when you learn from the best. In this candid interview, I chat with author and consultant Katie Lance. As a social media and content strategist, Katie isn’t one to preach from a pulpit. you’re strategic.

Social Media 141

Social Media How To HootSuite Curation 141

Convince & Convert

AUGUST 8, 2019

It’s important not to confuse dark social with Facebook’s dark posts. If you’re a social media marketer and haven’t heard of dark posts, by all means add this excellent resource to your reading list. Is Dark Social Messing with Your Metrics?

Brands 155

Brands Analytics Consultant Data 155

Talkwalker SM

FEBRUARY 4, 2016

Being on social media is second nature for many brands today, but if you really want to make the most out of it, you need tools to help you understand what’s being said and by whom. Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive.

Analytics 105

Analytics Social Media Tools Influencer 105

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. How Does Your Audience Use Social Media? Because tools will change.

Social Media 168

Social Media Strategy Consultant Conference 168

Pam Moore

MARCH 2, 2020

You do not own your social media communities on Facebook, Twitter, Instagram, or LinkedIn. Understanding the people inspiration metrics. Why action is the social currency of today. Marketing Nutz Training and Consulting Can Help! . We can communicate anyway we want. You Do NOT Own Your Audience. Need more help?

Content 78

Content Authentication Marketing Training 78

Pam Moore

MARCH 2, 2020

You do not own your social media communities on Facebook, Twitter, Instagram, or LinkedIn. Understanding the people inspiration metrics. Why action is the social currency of today. Marketing Nutz Training and Consulting Can Help! . We can communicate anyway we want. You Do NOT Own Your Audience. Need more help?

Content 78

Content Authentication Training Template 78

Waxing UnLyrical

JUNE 4, 2019

JD Lasica is an author, entrepreneur, public speaker and new media pioneer. He’s also the founder of Cruiseable, a startup out to bring innovation to the cruise industry, SocialBrite, Inside Social Media, and Best of Indie. Metrics to gauge whether a travel app is taking off. Quantity + quality tells a better story.

Tourism 114

Tourism Travel Startup Metrics 114

Pam Moore

JANUARY 19, 2020

media, blogs, podcasts, video and more via one simple domain and platform – pam.online. Brands get BRAVE with digital and social media . Even industries that in the past were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the noise.

Trends 78

Trends Brands Marketing Influencer 78

Pam Moore

MARCH 19, 2020

media, blogs, podcasts, video and more via one simple domain and platform – pam.online. Brands get BRAVE with digital and social media . Even industries that in the past were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the noise.

Trends 78

Trends Video Marketing Influencer 78

Keyhole.co

MARCH 31, 2021

Influencer marketing is one of the most powerful ways to grow a brand in social media. With fake followers costing brands an estimated 1 billion dollars , gone are the days of blindly paying influencers money for the sake of vanity metrics. Also, when goal is customer acquisition measure in downloads, subscriptions, or sign-ups.

Influencer 121

Influencer Campaign ROI Discount 121

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They forget who they are serving, such as their customer and audience as they get caught up in social media fame and being the first to make the leader board on the latest social shiny object.

ROI 78

ROI Strategy How To Marketing 78

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. In the current climate, whether you’re a CMO with a background in strategy or demand generation, you will be called upon to communicate the value of social media to your CFO.

ROI 93

ROI Cost B2B Organization 93

Pam Moore

SEPTEMBER 9, 2020

The supporting podcast episode also digs into the key metrics and content to help you optimize each stage of the funnel. Although many marketers and business owners who are new to digital and social marketing may think that by simply adding social media to their bag of ninja marketing tricks, all of their problems will be solved.

Conversation 78

Conversation Template Templates Marketing 78

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

Metrics 100

Metrics How To Discount Analytics 100

Keyhole.co

JANUARY 5, 2023

Thus, many businesses use this photo and video-sharing site for social media marketing. It will show you the strengths and weaknesses of brands while identifying the issues in your social media marketing. You can keep track of important metrics like audience demographics, post impressions, and share of voice.

Analysis 52

Analysis Instagram Tools Sentiment 52