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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

Goods and Services Description.

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Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. We have earned the clicks, subscribes, downloads, listens and watches.

Metrics 60
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Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. We have earned the clicks, subscribes, downloads, listens and watches.

Metrics 60
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#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

Metrics to gauge whether a travel app is taking off. A4: We’re both a website & a mobile app. There’s a great mobile metrics service called AppAnnie ( [link] ) that offers insights into active users, app downloads, engagement levels, revenue levels and advertising metrics. measurePR. —

Tourism 114
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What is Dark Social and How Is It Affecting Your Brand?

Convince & Convert

mobile users in the U.S. Is Dark Social Messing with Your Metrics? If you want to find out more about how your measuring strategy can help you improve ROI, download Talkwalker’s free report. appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Brands 155
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Personal Branding Strategy: 5 Pillars to Develop a Brand of Authority and Influence

Pam Moore

Unfortunately, many venture out to the digital world trying to build their personal brand but quickly get caught in the sea of social media vanity metrics and a desire for instant fame that stunts their success before they get started. Download our Personal Branding Guide and Worksheet to get started. If not, you should. SoundCloud.

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How to Make a Standout Social Media Portfolio [Free Template]

Hootsuite

Bonus: Download a free, fully customizable social media portfolio template to make your work shine — and land more clients. Social media portfolios should include examples of campaigns you’ve managed, along with real-world metrics that show the success of these efforts. Optimize the website for mobile devices.