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PR Tips and Hacks for a Small Business

Proactive Report

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. Every small business owner is concerned about the bottom line. How to make more sales, be more productive, cut costs and increase the ROI. That, after all, is what business is all about – profit. And we had fun.

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Competing with Free

Direct Marketing Observations

How do other companies compete when Nike, Gatorade and AE give stuff away for free? I remember asking a small business owner once why they kept advertising in magazines and newspapers when the results were so poor and their answer was that they had no other options. So how do you compete? Predictable right?

Compete 162
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Three Areas Where a DIY Approach Doesn’t Save a Small Business Any Money

Small Business Mavericks

A small business typically operates on a small budget, so it’s logical to approach expenses by asking, “Can I do this myself and save money?” It’s a smart approach that you can apply to many areas—but there are three key operational parts of your small business that make more dollars and sense to outsource.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. Social proof is more persuasive when reviewers or influencers are viewed as competent or more acquainted with the industry or product category than the observer. Reduces Marketing Costs. Product research can take a long time.

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4 Low Cost Online Marketing Strategies For 2012

Small Business Mavericks

If your business has an online presence then you are now in a very competitive market. Unlike traditional bricks and mortar businesses, an online presence has to compete with a much wider range of entities.

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The Pros and Cons of Outsourcing Your HR Department

The Realtime Report

HR could literally make or break a business, and still, few small businesses have the expertise needed to run it competently. Pro: More Expertise at a Lower Cost. Benefits are something a lot of small businesses struggle with. The Pros and Cons of Outsourcing. Your HR Department. Distance Issues.

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The 4 Best Ecommerce Platforms for Selling in 2023

Hootsuite

Cons : Add-ons can add up in cost. But, there are hidden costs you will want to be aware of. Additional costs like domain hosting and plugins. Sleek themes, though many cost money. Some platforms are free but come with other fees, like domain costs and the price of add-ons or plugins. Checkout is not customizable.