Remove Compete Remove Cost Remove Marketing Remove Small Business
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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Social proof offers several benefits for both small to midsized businesses (SMBs) and large enterprises.

comScore 299
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PR Tips and Hacks for a Small Business

Proactive Report

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” Every small business owner is concerned about the bottom line.

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Competing with Free

Direct Marketing Observations

Every day we’re faced with free and I hate it… Marketers throw free around like it’s confetti. How do other companies compete when Nike, Gatorade and AE give stuff away for free? They didn’t know what else to do so they just kept doing what didn’t work.Thus, fighting free with free is not a business model.

Compete 162
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4 Low Cost Online Marketing Strategies For 2012

Small Business Mavericks

If your business has an online presence then you are now in a very competitive market. Unlike traditional bricks and mortar businesses, an online presence has to compete with a much wider range of entities.

Cost 173
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Three Areas Where a DIY Approach Doesn’t Save a Small Business Any Money

Small Business Mavericks

A small business typically operates on a small budget, so it’s logical to approach expenses by asking, “Can I do this myself and save money?” It’s a smart approach that you can apply to many areas—but there are three key operational parts of your small business that make more dollars and sense to outsource.

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The 4 Best Ecommerce Platforms for Selling in 2023

Hootsuite

With so many ecommerce platforms on the market, choosing the right one can seem daunting. Starting price: Free 14-day trial with new sites, then Squarespace’s Business package starts at $23/month. Pros: Access to marketing, inventory, social selling , SEO, and analytics features. Cons : Add-ons can add up in cost.

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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

What’s their email marketing strategy? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. You need to know it all.