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Small Business Marketing Optimization Tips for 2016

Webbiquity SMM

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. You’re probably thinking, “If only I had more time today!,” but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Guest post by John Oechsle. Data Management.

Why Small Businesses Need PR

Proactive Report

Every small business owner is concerned about the bottom line.  How to make more sales, be more productive, cut costs and increase the ROI.  That, after all, is what business is all about – profit. However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations.

Monday Roundup: Small Business Tips

Waxing UnLyrical

that is, if you weren’t… carry on!), did you have a chance to participate in Small Business Saturday over the weekend? After After all, small businesses (like mine !) So in celebration of small businesses everywhere, this week’s roundup features seven posts from around the web that offer small business tips for all those who could use them. 1. 

5 Partnerships That Will Increase Your New Small Business’s Chance for Successs

Idaconcpts

In many ways, there has never been a better time to start a small business. Still, even the best-run and best-funded small businesses could use a little help in the revenue-generating department. Cross-marketing partnerships — if they’re chosen well and executed properly — can work wonders for your small business. Reseller Services. True Trades.

Why Small Businesses Need PR

Proactive Report

Every small business owner is concerned about the bottom line.  How to make more sales, be more productive, cut costs and increase the ROI.  That, after all, is what business is all about – profit. However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations.

3 Reliable Ad Networks For Small Businesses

Small Business Mavericks

But you should know that your click-throughs will cost you less at Bing and Facebook. The problem facing many small businesses is that you don’t have a huge budget. PPC for Small Business ad networks Bing advertising facebook google adwords ppc advertising small businesses PPC Hero has a post about alternative ad networks to Google AdWords. The top two on the list are Bing and Facebook. Surprised? wouldn’t recommend giving up on Google AdWords, of course. While you’re learning, I recommend going light on your budget.

Cost-Efficient Facebook Marketing for Small Business

Idaconcpts

A key element to making when it comes to any sort of business is marketing. One important channel for spreading the word about your business is Facebook, but how can you use Facebook in an efficient way? Say that you are running a business that doesn’t receive any traffic (for natural reasons) during night time, well then there is no need for you to show the ad at that time.

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Free Facebook Ads For Small Business

Spin Sucks

But don’t roll your eyes yet ( Howie !). I’m not going to talk about the user changes, I’m here to discuss the free ads Facebook is giving to small business. This January, Facebook is planning to give away $50 in free advertising to 200,000 small businesses across the country to show them how the ad platform works in hopes of return sales and more users.  Currently, 9.2

10 Areas Where Small Businesses Lack an Online Competitive Edge

Kikolani

We all know it; even though we wish it weren’t true: small businesses have limited resources. They often have only enough time, money, and patience for the core of their business. Certainly, a small business should never sacrifice its unique selling position. But it’s equally true that businesses need exposure in order to stay up and running.

Small Business Owner: Google Crushed Me

Bill Hartzer

An interesting post was written by a small business owner , sharing his experience about being crushed by Google. In the article, he claims that after working hard for 12 years building his online business, Google reduced the site’s traffic from 2000 visitors a day to a few hundred a day: all without warning. At this point as I said I’ve managed to stop the bleeding.

What Small Businesses Need to Kickstart a Programmatic Ad Strategy

Convince & Convert

Business and customer data has existed for ages. With integrated media buying tools, businesses are able to unlock the secrets within their customer data and use it within their programmatic advertising strategy. For the greatest ROI, most marketers at small business are turning to customer-focused digital advertising campaigns. Customer Data is Gold.

Interview With a Small Business Owner Crushed by Google

Bill Hartzer

May is small business month, so as a follow-up to a blog post I wrote recently , I tracked this small business owner, Ira Zoot from TicketStub.com, and interviewed him. Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google. Bill Hartzer: What’s your name what kind of small business do you own? So … sure.

7 Awesome eCommerce Platforms For Small Businesses

Kikolani

to make buying decisions, small businesses are starting to realize the need to keep up with online operations to cope with the plunges and peaks of consumer demand. Most successful businesses today sell products and services on the Internet. It is designed to help businesses build a functioning web store and despite it boasting advanced features such as web 2.0 Busines

14 Ways New Facebook Betrays Small Business

Convince & Convert

Most of Convince & Convert’s clients are larger corporations (or the agencies that serve them), but we’re a small business and work with a few as well, and I never thought I’d yearn for the cozy embrace of Google and it’s methodologies and mechanisms that were – and are – small biz friendly. In word and in deed, the new design and rules accompanying the new Timeline version of Facebook pages is a boon to big business, and a blow to small business. 1. ” Indeed they will, and at the expense of small business.

Small Businesses Turn to Social Before Search

Saying It Social

Well, when it comes to participating in Social Media for your Business, the answer is yes, you would, because you must. Could you be making the same costly mistakes that they are? Social Media Boot Camp is an 8 session on-line course that will give you the tools to make the best use of sites like Facebook, Twitter, and LinkedIn for your business. See this Amp at  [link].

A Social Media Approach Every Small Business Should Be Using

Rebekah Radice

Are you a small business owner looking to expand your online presence? While the effective use of social media continues to elude many small business owners, there are proven benefits to establishing a solid online presence. So, how can your small business benefit from social media ? Put these pieces in place to increase reach and grow your business!

3 Benefits for Small Business Cloud Computing

Ari Herzog

As an advocate for small businesses, I am always looking for resources and innovations that can help them to compete and succeed. While cloud computing is not a recent development – in fact, it’s actually been around for quite a while – it is something that offers increasingly viable and affordable opportunities for small businesses. Lower costs. These two areas are closely related to cost. Small business cloud users can save money by not having to continually upgrade and search for the right computer systems. hope you enjoy. Need help?

Getting Your Small Business Ready for Google+

Blue Focus Marketing

There are many useful features that will work for your personal brand now and, coming soon, for your small business.  That is, different messages for different groups which has strong marketing implications when business pages are available from Google+. What Google+ circles mean to your small business. Good News  – A business version is in the works.

What Can a CRM Do for Your Small Business?

Unspoken

In the era before office networks, laptops, smart phones and the World Wide Web, many businesses would print out contact lists and share them with employees. Today, there are a plethora of CRM systems available to businesses of all sizes and industries. Consider the total cost of ownership, not just licensing or subscription fees. How much will that cost? link]. Value.

Show 491 – How Small Business Beats the Competition

Engaging Brand

Imagine taking a road trip with two of your friends and looking at how small businesses beat the competition? That is what Mike Mazzeo did with Paul Oyer and Scott Schaeffer  actually did, visiting over 100 small businesses looking for lessons for entrepreneurs and small business owners. Their lessons have been shared in the Roadside MBA: Backroad Wisdom for Entrepreneurs, Executives and Small Business Owners. What is the secret sauce for small businesses success? How small business can make the best decisions on pricing.

10 Steps to Create A Content Marketing Blueprint For Small Business

Blue Focus Marketing

This model can help small businesses impact customers across multiple touch points to engage buyers at every stage in the buying process—whether that content is a helpful how-to video, a sleek infographic or a well-crafted blog post. How can you make content marketing work for your small business? What makes your business different or interesting?

5 Things Small Businesses Need To Know To Avoid The Groupon Curse

Waxing UnLyrical

She explained that they were a small family business and that Groupon had actually misunderstood their offer dates, posting them incorrectly. To the small business owner, Groupon might seem like an easy solution to drive business and increase sales. According to this  New York Times article , most businesses make very little money off the deal (if any at all).

Small Business Set-Up and Digital Project Management

SocialFish

—————— With the way the business and media landscape has changed in the last few years, it’s little surprise that this has created and encouraged more entrepreneurial vision and start ups than we’ve ever seen. Now you have the fundamentals of Digital Project Management, so now it’s time to use the skills to drive your business forward.

Lessons for Small Business From the Top Marketing Professors

Blue Focus Marketing

To ring in the New Year, I asked my colleagues for their best advice for small businesses in 2013. Think through your business strategy and what your brand should stand for both in the short-run and in the long-run even before you select a name and develop customer facing programs. Small businesses need to monitor social media to set realistic goals.

Favorite Social Media Management Tools for Small Business

Convince & Convert

Although we consult primarily for large and medium-sized businesses here at Convince & Convert, we are often asked online and in speaking engagements about social media management tools for smaller businesses. Small budgets. Small budget. Additional accounts cost $3 each. Small budgets. Can be overwhelming for small businesses. Postling.

Why Cloud Computing Makes So Much Sense for Small Businesses

Idaconcpts

So, why does it make sense for small businesses? Non-cloud systems aren’t up-to-date, according to a Xero small business guide on the topic. It’s also costly and complicated and very difficult to upgrade. Just because part of the cloud is down doesn’t mean your business is down. We’re Here to Talk About Business, Though. It’s a game-changer.

For Small Business, Social Media is Word-of-Mouth Struck by Lightning

Blue Focus Marketing

“Demystifying social media for small business&#. This is Part 1 of a 3 part series on how small businesses can use social media to build communities to grow their business.  In part 2, we will talk to several experts for advice on how to leverage social media.). Today, to compete, small businesses must understand and utilize the right social media tools. 

Do You HAVE To Blog Every Day? | Small Business Mavericks

Small Business Mavericks

Obviously, if you blog every day, then that will cost you more in ghostwriting services than if you blog once a week. For everything you do in your business, there is a cost-benefit analysis. In answer to the question “Should you blog every day?,&# the answer is, “If you can afford it.&# If it makes sense for your business, then do it. Can you afford that?

8 Social Media Tips for Small Business

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 8 Social Media Tips for Small Business by Pam Dyer on April 11, 2010 Share The majority of small businesses (52%) believe that having a social media presence is important, according to a national poll of 500 small business owners or managers commissioned by EMPLOYERS. link].

SendinBlue Review – Small Business Pricing with Enterprise Features

Kikolani

Its lowest priced package, costing $7.47 per month, lets you send 40,000 emails per month. Sending emails to 40,000 subscribers in MailChimp would cost above $200. That’s a significant cost difference! The post SendinBlue Review – Small Business Pricing with Enterprise Features appeared first on Kikolani. SendinBlue. SMS marketing. Campaign scheduling.

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4 Low Cost Online Marketing Strategies For 2012

Small Business Mavericks

If your business has an online presence then you are now in a very competitive market. Unlike traditional bricks and mortar businesses, an online presence has to compete with a much wider range of entities. You are not competing with just your business competitors – you are also competing with those looking to make a quick buck through Adsense or affiliate marketing sites, and mom and dad blogs that often attract good search placements and social media attention. Again, rather than pushing your business at people, become one of the experts helping others.

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Benefits of Putting Cost in Social Media [infographic]

Mindjumpers

Tweet Some time ago, we had a guest post on our blog stating how social media is not a cheaper alternative , even though many marketers think it doesn’t cost much. And this might also result in businesses not knowing whether to really invest in social media, since they do not know the outcome of the effort put into it. Small Business Social Media Will Grow in 2011 [infographic].

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Faking it on Social Media: What are the Costs?

Spin Sucks

Pretty scary, considering Twitter has become the networking, information, and search engine of choice for many business professionals. The result will be a tightly knit, engaged network that is willing to advocate for your business and be brand ambassadors – no spambot does that. Today’s guest post is by Stacey Acevero. Building Your Social Networks. Today, this is not the case.

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Google AdWords – Easy Tips for Bloggers and Small Business Owners

Kikolani

Take advantage of that for a small investment in your campaign. Those people are very unlikely to buy anything and by clicking on your ad they just cost you the money and bounce after they find out you’re not offering anything free. Compare the costs of each click to the profit you make from it. You're reading Google AdWords – Easy Tips for Bloggers and Small Business Owners , originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Blogging BusinessThis is a guest post by Ivan Dimitrijevic.

5 Ways Brandr is Visual Social Media Heaven for Small Business

Socially Sorted

If you are in Small Business and don’t have time to create visual content then grab a coffee and listen up. Which gives you more time to get back to what you do best … run your business. While Studio is an app designed for consumers to create visual content (that small business owners have used effectively as well) Brandr is designed JUST for small business.

5 Non-Negotiable Practices for Small Business Success

Absolute PA

I really enjoy strategising and planning for my business. Looking back just on this past month of business, I realised it has been off to a cracking start. While you’re checking out the fun and sentimental lookback feature on Facebook (Hehe, I’ve seen you!) I’m busy over here reviewing this past month in business and what has been accomplished. Business As Usual.

5 Apps or Sites That Can Save Small Businesses Money

Engaging Brand

Big businesses may throw money at problems, hand out bonuses and jet off to exotic locales for company conferences even in the midst of a recession. If you’re a small business owner, though, you know that every penny counts, especially when the economy is struggling. The ability to cut costs and keep overhead low can determine whether your business fails or rides out those leanest of economic times. Using sites or apps designed to help small business function can make a big difference in your company ’s budget. Equipment. Or can it? Tracking.