Convince & Convert

MAY 12, 2010

Social Media With A Mouse? A lot of people are still saying no to social media. Last night while reading the story, it occurred to me that many small business decision-makers are like Sam- saying no to social media, without even being sure why. And that’s just it. You Just Might Like It Sam I Am.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Bare Feet Studios

AUGUST 31, 2011

I mostly use it for two reasons: to support the small biz where I am checking in (I think this type of crowd-sourced marketing can be very useful to small businesses) and to market myself in subtle ways. Or to offer Groupons that get you a lot of business but it turns out to cost a lot of cash and not produce return customers.

Social Media 71

Social Media Foursquare Discount Social CRM 71

Convince & Convert

MARCH 25, 2010

That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. Great for small businesses.

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Social Media Strategy Statistics Metrics 117

Convince & Convert

FEBRUARY 23, 2010

link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? When applied to the area of Social CRM, we see the majority (+90%) of activity as reactive (social monitoring)– very focused on the service-side. link] Tim Underwood Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Maybe it has to do with the size of the item or big ticket item (cost).

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Social Media Strategy Influencer Social CRM 149

Convince & Convert

SEPTEMBER 21, 2010

Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Historical data seemed more robust as well.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

AUGUST 26, 2010

One keyword and up to 500 posts (Twitter or Facebook mentions) per month is free, making it a potential zero cost solution for very small businesses. Pricing is quite reasonable for RowFeeder. Beyond that, pricing increases based on number of keywords and posts in $5 increments. Im Jay Baer.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

SEPTEMBER 1, 2010

– Small Business Blog from Microsoft – Site Home – TechNet Blogs [.] Social Media expert Jay Baer just wrote a great post about organisations’ fear of failure when testing tactics. link] bagarner Ahh – I see your point. Well stated. factors to consider: the message and the medium itself.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

MARCH 18, 2010

I look at it this way – Like Any other Direct Marketing or Internet Marketing Strategy – Social Media Stratey should be just that – a “strategy&# – with a purpose. Today, I still believe we are in the Social Media “Honeymoon&# period. And yes – social media should offer the email newsletter.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

MARCH 9, 2010

But I think that we must understand that all social media sites do not work for every industry. Where twitter might be good for designers, facebook is perhaps better for small businesses. link] Nisha Pawar There are many niche markets and social media out there. But that still costs money.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

SEPTEMBER 20, 2010

link] Liana Miller Good read RT @swoodruff: Is Twitter for Business Even Worth the Trouble | Interesting thoughts from @jaybaer [link] [link] Patrick Garmoe Really agree with Scott and Bret. For small businesses, I think the benefits come in great chunks (with little benefit other than education in between).

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Social CRM Twitter B2B CoTweet 147

Convince & Convert

AUGUST 3, 2010

Perhaps, judging a business by its Facebook Page might not be the most fair thing to do, but I'm sure some prospects do it.) Make that, Section-8 housing for your small business. Perhaps, judging a business by its Facebook Page might not be the most fair thing to do, but I'm sure some prospects do it.)

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Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Perhaps, judging a business by its Facebook Page might not be the most fair thing to do, but I'm sure some prospects do it.) Make that, Section-8 housing for your small business. Perhaps, judging a business by its Facebook Page might not be the most fair thing to do, but I'm sure some prospects do it.)

Facebook 167

Facebook Consultant Social Media Sites 167

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues.

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Social Media Tools Strategy Tips 200

Convince & Convert

APRIL 7, 2010

Here’s my very favorite tweet about that subject: from @seancuthbertson And another good one from @karimacatherine I’m a big believer that small business should constantly be monitoring Twitter (and now Foursquare and Gowalla). Not bad considering the haircut only costs $15.00. Yet another testimonial for them.

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Foursquare Analysis Consultant Mobile 152

Convince & Convert

SEPTEMBER 20, 2010

Corporate America should take note… More from Convince and Convert 7 Deadly Sins of Social Media Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers Convince and Convert Recommends The Real Cost of Social Media (Danny Brown) Social Media, Blogging and Why It's Perfect for (..)

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Social Media Strategy RFP Social CRM 116

Convince & Convert

SEPTEMBER 2, 2010

The second is the humanity that companies are able to bring using social media. Especially the small businesses. That’s why social media is so powerful. I love seeing a tiny store I never thought to go in mentioned in the news with some heart warming story attached, or something hilarious.

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Social Media Strategy Consultant Social CRM 155