Waxing UnLyrical

APRIL 29, 2013

And one of the most important, in my opinion, is research. As I said in my post, With the advent of social media and digital platforms, I’ve seen far too many practitioners—and, frankly, companies too, some of them quite large ones—get extremely excited over the SNTs (shiny new toys). Wouldn''t you like to be in her kitchen?

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Waxing UnLyrical

FEBRUARY 7, 2019

Back when I started in SEO there was a company that would hand out free t-shirts by the hundreds at every conference and event. I know lots of companies do this but they were doing this before anyone else was. Most took pictures in their shirts and blogged about their company. Give Away Swag. Go on Podcasts. Conclusion.

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Waxing UnLyrical

MAY 2, 2013

Interestingly enough, there is one thing that has never changed – not one lick over the previous 14 years – and that is keyword research. I’m not going to try to convince you why doing keyword research is important. Take every question your company gets asked and consider writing a blog post to answer it. Google’s Keyword Tool.

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Waxing UnLyrical

MAY 10, 2017

Howard noted that audience reach is important: @shonali A5 – audience research is so important. Howard recommends finding companies that are doing things right, and learn from them: @shonali A7 – Learn from companies that get it right. Follow and research who does what best. MeasurePR [link].

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Waxing UnLyrical

JUNE 12, 2018

Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword research to recovering from Google Algorithm updates and changes. She writes for the nationally recognized SEO Company HigherVisibility that offers online marketing services to a wide range of companies across the country.

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Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. A/B testing can benefit a company immensely from even a simple neural network. Feature #4: Contact management.

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Waxing UnLyrical

APRIL 5, 2018

Fink, founder and chief executive of the investment firm BlackRock, states in a New York Times article , “Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society.”.

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Waxing UnLyrical

MAY 10, 2018

These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. Since we’ve worked up an appetite, let’s consider nutrition companies. Lärabar, a snack bar company, has successfully positioned itself as a lifestyle brand. Before and after. These messages are tired and far from creative.

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Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. Responsibly-designed research.

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Waxing UnLyrical

NOVEMBER 1, 2012

monkey, one will be given to someone with cancer (model to go into action the minute the company can financially sustain it). Create social change: By giving to those impacted by cancer, you will also be contributing to advances in cancer research and programs (model to go into action the minute the company can financially sustain it).

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Waxing UnLyrical

APRIL 5, 2012

Bernays , arguably the “father of Public Relations” and someone I am known to cite a lot, saw the profession as very much a science, reflecting his own upbringing in the company of his “household name” uncle, Sigmund Freud. We carefully analyze, using sophisticated research techniques, the environment in which our activities must take place.

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Waxing UnLyrical

JUNE 6, 2016

Why: “We like to look not just at, ‘how are we going to get this research report in front of the right people?’ 3 Ways a B2B Software Company Improved Its Integrated Communications. Airbnb’s Successfully Charming PR Stunt.

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Waxing UnLyrical

MARCH 28, 2017

A1: I’m a recovering PR agency owner trapped in a #PRsoftware company. Ongoing program research plus ad hoc campaign research. And Suzanne, the research unit head we had when I worked at Hewitt. I did my first #measurePR there and got a promotion during a recession. Angela Sinickas (@sinickasa) March 9, 2017.

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Waxing UnLyrical

AUGUST 26, 2015

At one company, we discovered that most of our content was U.S.-centric One of the company’s goals was to be seen as an international firm, not merely a U.S. Ideally, you’ll start with #3 – the research – but you don’t have to. Measure what you are covering internally. What is the subject matter in your channels?

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Waxing UnLyrical

AUGUST 10, 2016

Did you know 44% of customers research a product online before they purchase in-store? For food and beverage companies, people will likely want to see what they’re consuming before they buy. For eCommerce companies, consumers will want to get a better idea of the quality and sizing of the product. And those details matter.

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Waxing UnLyrical

FEBRUARY 20, 2013

” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.

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Waxing UnLyrical

APRIL 17, 2012

The first test prep company to teach students how to beat standardized tests was Kaplan Inc. The company was able to create a strong brand in the test prep industry, eventually growing in popularity and rivaling Kaplan Inc., So what can you do if your company is in Princeton Review’s position? All of a sudden, POOF!

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Waxing UnLyrical

JUNE 20, 2016

Why: “Oftentimes companies operate in silos, each department communicating different messages at different times. This lacks strategy, misses overlap opportunities and may not tie back to the overarching goals of your company,” writes Greg Rokisky (one of my Social PR Virtuosos !). .” 4.

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Waxing UnLyrical

DECEMBER 5, 2016

Ladies & Gents, I give you the latest entrant into the Social PR Spotlight: Amanda Roe, Global Public Relations and Research Manager for Biamp Systems! I’m Amanda Roe, and I’m the Global Public Relations and Research Manager for Biamp Systems. Take it away, Amanda. Introduce yourself – who are you and what do you do?

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Waxing UnLyrical

FEBRUARY 20, 2015

And I love it when companies do it right. What happened to research? This was sent to me by another consulting outfit, so I’m not likely to be a strong prospect, i.e. someone who would hire this company. ” they say. “Yes, let’s get a newsletter out!” ” they say. “Join the conversation!”

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Waxing UnLyrical

MARCH 16, 2016

While many companies do provide their employees with opportunities to learn, grow and succeed, I firmly believe that each of us is responsible for our own learning that leads to growth and success. Many companies offer free webinars – and sometimes a dose of selling – to anyone who provides an email address. Sign up for webinars.

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Waxing UnLyrical

JANUARY 24, 2013

It is surely becoming part of your daily PR research function. As COO Marketwire, Jim Delaney steers the day-to-day operations of the company, including all client-facing aspects of Marketwire ’s business: sales, marketing, media relations, business solutions, editorial and international divisions. So, what is big data ?

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Waxing UnLyrical

OCTOBER 27, 2011

This is a real email I received a couple of days ago: Hi Shonali, I came across your company Shonali Burke Consulting and wanted to connect with you with regards to how you handle your issue/topic tracking in the media. So please don’t. ” Or that my business is nothing like a Disney or Burger King.

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Waxing UnLyrical

MAY 17, 2019

In light of the major data leaks of the prior that affected millions of online users, the development and organizations adapting Data Ethics into their company protocols are bound to be a major digital customer experience trend of 2019. Data Ethics Accompany Data Sciences. Image by rawpixel.com via Pexels.

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Trends Survey Template Templates 175

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Perhaps more importantly, the measurements I use directly align with the business goals of my company. And how do I know that? Ummm … Why?

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Waxing UnLyrical

AUGUST 26, 2011

She even had the KGB watching her when on assignment in Russia, when she was a social scientist, doing international media research with the US Information Agency (which existed from 1953 until 1999). Donna’s done some pretty amazing things: not only does she have a Ph.D. in Communication (how many of us have that?!), she’s.

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Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Dan Beltramo is the CEO of AirPR, a data science company for communications and PR. Enter the era of Growth PR. Marketing and Communications are converging as PR is poised to evolve radically over the next decade.

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Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

OCTOBER 17, 2012

Maybe you’d like to illustrate a couple key points from new research for an audience that won’t wade through a 30-page report. At this point, further brainstorming with your internal team or even bringing in a video production company or a producer to help you evaluate your options might be time well spent. Use what you’ve got.

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Waxing UnLyrical

OCTOBER 6, 2011

In fact, a lot of audiences aren’t on Twitter: based on a November 2010 study, the Pew Research Center estimates 8 percent of Americans use Twitter. A while back, my dad asked me if he should be on Twitter for his business, which involves liquidating furniture. I flat out told him no. Not every audience is on Twitter.

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Waxing UnLyrical

MARCH 30, 2015

Why: “Companies should look for the ‘sweet spot,’ where an image or issue generates enough heat to elicit interest but stops short of raising qualms.” When Controversy Sparks Buzz—and When It Doesn’t. If not, don’t worry; James Timpson fills you in via this post on Jeff Bullas’ blog.

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Waxing UnLyrical

MARCH 31, 2019

Tech companies are developing AI programs specifically to perform these tasks. He has won awards from the Society of New Communications Research, the American Marketing Association, the International Association of Business Communicators, MarketingProfs, and an Axiom Award. Your work is repetitive, rote and/or data intense.

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Analytics Influencer Issues Metrics 164

Waxing UnLyrical

APRIL 15, 2013

I’ve recently noticed…and this definitely is informal research…an uptick in the desire of my students to actually be with their friends, enjoying their company and sharing real-time observations and experiences. Communicators today must understand the dynamics of interpersonal relationships.

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Banking Flickr Organization LinkedIn 240

Waxing UnLyrical

MARCH 15, 2011

Turns out (when you research, beyond your first Google result) that “electronics recycling” (or ecycling , for short), isn’t as socially friendly as you’d believe. We had our team research key influencers in the media and in the DC community, and conducted outreach directly through our channel. Have contacts at large companies?

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Social Media Project Flickr Eventful 195

Waxing UnLyrical

APRIL 12, 2012

One of the primary aims of my position is to increase the company’s brand recognition and presence. One of the ways I’m doing that is through press releases about new products, changes to existing products, or developments at the company itself. I first researched potential contacts. It’s common courtesy and decency.

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Waxing UnLyrical

JANUARY 26, 2020

For most of my career, I have worked with financial services companies and anti-fraud companies. For a few years one of the most shorted companies in America was my client. Show the data and research from Edelman and others. Politics are the least of our worries. What do I mean?

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News Banking Flickr Cost 58

Waxing UnLyrical

JULY 10, 2012

Lee is the CEO of a huge company, and has much, much more money than I do, so she clearly knows a lot that I don’t… and I imagine she said what she did based on years of experience, market research, etc. So maybe “everyone” really is her competition.

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Flickr Statistics News Questions 209

Waxing UnLyrical

JANUARY 15, 2014

Personal time spent researching, learning new skills, and keeping your social media profiles up to date. In today’s plugged-in society, telecommuting is becoming the norm for many people, with some companies comprised completely of remote workers. Believe me, I used to be that person. What is your take on telecommuting?

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