Remove recommended-books-to-read
article thumbnail

6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report

Convince & Convert

Of course, this isn’t a blanket recommendation to gate everything. This year’s analysis draws from an impressive 6.2 million first-party content registrations and offers a map for marketers in search of treasure (aka new business). Here’s a closer exploration of six profound insights that promise to redefine our navigational charts.

B2B 143
article thumbnail

10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

She wrote the book Digital Leadership in Higher Education: Purposeful Social Media in a Connected World , which was listed as an Amazon #1 new release for college and university student life. Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Where Can You Find Them?

Marketing 240
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Book Review: Social Marketing to the Business Customer

Dave Fleet

Despite all of the books out there about social media, most of them are pretty generic or focus on end-user 101s. The bottom line: I’ve already recommended this book to several colleagues looking to learn more about social media from a B2B perspective. For me, three key things stand out about this book: 1.

Review 369
article thumbnail

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement.

Review 142
article thumbnail

Book Review: Delivering Happiness, by Tony Hsieh

Dave Fleet

When I think of examples of companies known for successful adoption of social media tools, a few names always come to mind – Dell, Radian6, Freshbooks… and Zappos. (On On a related note, all of those companies have gained a reputation for good service via social media – a topic for a future post, perhaps…).

Review 296
article thumbnail

Book Review: The Social Media Strategist

Dave Fleet

” Not words you usually expect to associate with a social media book. For anyone who is looking for a solid primer on social media within corporations, though, those two words perfectly describe Christopher Barger’s book The Social Media Strategist: Build a Successful Program from the Inside Out. “Page turner.”

article thumbnail

What’s Does the Daily Routine of a Social Media Manager Look Like?

agora pulse

So many responsibilities! So much to do! How can a social media manager do it all? By maintaining a well-balanced schedule. Here’s a look at the daily routine of a social media manager. Whether you’re new to the role or you really need to streamline your daily routine, a list of typical tasks can help you get organized and get better results.