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How to craft an effective AI use policy for marketing

Sprout Social

Most companies were uncertain of the groundbreaking tech—concerned about data security and compliance requirements. Whenever a company says they have an AI feature, you must ask them—How are you powering that? When you put something into ChatGPT, you’re sending the data outside the company.

Policies 109
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What does it take to start a career in professional blogging?

SocMed Sean

In affiliate sales or marketing, you include banners or links to a company on your blog. When a visitor to your blog clicks on a link to the company’s site and makes a purchase, the company pays you a portion of the sale. The downside is that the commissions paid by big company affiliate programs can be relatively small.

Blogger 130
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Influencer Marketing Guide: How to Work With Social Media Influencers

Hootsuite

The FTC takes disclosure very seriously. Make sure you build disclosure guidelines into your agreements with influencers. Or they might do so in such a subtle way that the disclosure is effectively hidden or incomprehensible. ad and #sponsored are great hashtags to use for disclosure. However, they do not always do so.

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6 Parts of Your Company That Should be Listening to Social Conversations

Convince & Convert

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. Listening helps make sure that the language you’re using as a company is the same language being used by the people you’re hoping to hook. Research and Development.

Company 140
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Eight Tips for Scaling Social Customer Support

Dave Fleet

Online customer support is one of the key trends confronting companies as they embrace social business and look to interact with their consumers online. As social support grows in reach and popularity, companies are facing the conundrum of how to successfully scale. Here are eight pointers for scaling your customer support: 1.

Tips 353
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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. In the interest of full disclosure, do not read too much into the specific screen shot about the decline of search engine optimization. Google search.

Adwords 278
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5 Ways to Find Keywords That Deliver Superior Web Marketing Results

Convince & Convert

The best content is both likely to rank highly in the search engines, and to motivate your visitors to become new customers for your business. You can also use a tool like SEMRush to view the top keywords a competitor ranks for in the search engines. Disclosure – I am a co-founder of this company. Google Trends.

Microsoft 159