Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Scraping the web, surveys, competitive research, all give us loads of data, but is it the right data, and how do we parse that data for the truth?

Strategy 111

Strategy Focus Group Sentiment Survey 111

Convince & Convert

APRIL 9, 2015

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”. We are in a new phase, partly thanks to our own innovation.

Data 60

Data Analysis Banking Analytics 60

Idaconcpts

OCTOBER 18, 2014

The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. Focus Groups. In-Depth Interviews.

Research 149

Research Focus Group Marketing Survey 149

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Focus Groups: Conduct focus group discussions with a representative sample of your target audience.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Take the classic example of a large CPG food company, like Kraft , that is considering an expansion into a new vertical.

Social Media 95

Social Media Focus Group Aggregator Research 95

Buzz Marketing for Technology

MAY 23, 2012

When interpreted via a sensible methodology, data becomes intelligence. In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Million-dollar decisions should be based on real-time and authentic data, not “spaghetti on the wall.”.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

The Realtime Report

JUNE 15, 2021

In this article, you’ll find tips to improve or enhance the efficiency of your company’s customer support. While it may seem that it’s normal for companies to receive customer complaints now and then, there are ways to prevent a problem from happening at all. Listen to what customers are saying online about the company.

Tips 103

Tips Survey FAQ Knowledge Base 103

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier.

Social Media 116

Social Media Sentiment Survey Marketing 116

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media market research is the practice of gathering historical and real-time data from social media channels to better understand your brand’s target market.

Research 144

Research Social Media Airlines Marketing 144

Net-Savvy Executive

JUNE 8, 2012

Before you can analyze, you need data. In thinking of what you can do with social media data, I find it helpful to think about three buckets of social media data : content, activity, and people data. What is Content Data? Analyzing Content Data Remember consumer-generated media? Let's talk about content.

Data 82

Data Social Media Content Analysis 82

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. Source: SparkToro/Really Good Data How much of your traffic is coming from dark social? Your direct traffic in Google Analytics is a good estimate.

HootSuite 120

HootSuite URL Analytics Forums 120

Koka Sexton

DECEMBER 26, 2022

Autopilot technologies such as AI and machine-learning are used to collect data and develop more accurate predictive models. Leverage autopilot technologies such as AI and machine-learning to collect data and improve predictive models. Understand customer preferences through customer surveys, focus groups, and A/B testing.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Mindjumpers

AUGUST 23, 2018

Traditionally market research has been built on claimed data. This could be surveys, interviews or focus groups. Seth Stephens-Davidowitz book “Everybody Lies” is built on the disparity between claimed and observed data. Davidowitz refers to search data as a “truth serum”. Social data is fundamentally curated.

Focus Group 100

Focus Group Curation Data Survey 100

Convince & Convert

OCTOBER 22, 2021

What if your company could become a part of employees’ daily routines? ” The best way to do this is by not only communicating but also demonstrating the benefits of sharing company content on social. . Leverage this highly engaged focus group for feedback. Your employees each have a morning ritual.

Survey 125

Survey How To Education Hotels 125

Audiense

FEBRUARY 8, 2017

After a career filled with major writing credits (Cheers, The Jon Stewart Show, Late Night with David Letterman), and over four years as Twitter’s global head of TV, he’s now turned his focus back to script writing and combined it with his interest in technology. It dawned on me, why not use this data in the creation of the show too?

Data 60

Data Focus Group Compete Twitter 60

Sprout Social

MARCH 26, 2019

In it, we’ll review how you can use social media listening for your company or organization, as well as proving its value to the C-suite. These advantages span the entire company, from product development to customer service. This data is also in real time, providing you with the most accurate findings for timely action.

Social Media 104

Social Media Sentiment Marketing Analysis 104

Sprout Social

JULY 28, 2021

For a software company, that means when they’re not using your product. Like any structure, your brand “home” needs a strong foundation to build upon—one clear, easily understood phrase that anyone in your company can use to make sure the decisions they make or the work they execute is “on brand.” The honest answer was “not really.”.

Brands 126

Brands Team Industry Research 126

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Tools like Sprout Social save time by crawling listening data for you. What power!

Tools 94

Tools Sentiment How To Team 94

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. You just need social listening data. . From established brands to startups, an unusual amount of companies have launched branded merch lines. At least, that’s what our data suggests.

Questions 119

Questions Sentiment Meme Trends 119

Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Fans may “like” the page, but what good is it really doing the company or its customers? Audience discovery is the use of social data to segment those who talk about your brand into their affinities.

Brands 275

Brands Repository Analysis Sentiment 275

Buzz Marketing for Technology

MAY 18, 2011

It takes a certain size company to be able to take one individual and let them control all forms of media. If your company is too big then you get owners of each media and the silos they create – minimizing your chance to optimize across them all. Talk about gut level media planning! But today is a different day.

Focus Group 254

Focus Group Buy Price Advertising 254

Sprout Social

APRIL 29, 2021

We immediately dug into social listening data to answer questions like, “How can we most effectively serve our customers in a time of such uncertainty? The social data we found changed everything. We offered customers a free COVID-19 listening topic so they could benefit from the same data that we used to guide our pivots.

Marketing 139

Marketing Social Media Management Team Campaign 139

The Realtime Report

OCTOBER 1, 2012

76% want to be able to find a company’s location or operating hours. 61% want to click a button to call a company. 54% want the ability to send an email to the company. The data comes from interviews with 1,088 U.S. What are consumers looking for on mobile sites?

Mobile 186

Mobile Sites Focus Group Journal 186

Sprout Social

OCTOBER 8, 2020

The topics are meant to be relevant to your company in the hopes of being part of your content marketing strategy. Somewhere along the product development process, there was a point where the company checked if the product would solve their current or target customers’ issues. For fresh ideas, go no further than your own company.

Content 144

Content Meeting Process Sentiment 144

Audiense

JUNE 13, 2017

In this regard, the enormous amount of public data available is a great source of strategic knowledge on audiences and target audiences for brands and agencies. A few years ago, companies spent months researching their target audiences (with market surveys, focus groups, etc).

Sports 126

Sports Focus Group Eventful Influencer 126

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. Companies such as Netflix have even set up a dedicated Twitter account to provide support.

Twitter 141

Twitter Survey Trends Hashtag 141

The Realtime Report

APRIL 26, 2018

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Companies like Further , implementing technology and know-how, can be enlisted to help facilitate this. Use Online Market Research.

How To 114

How To Survey Content management systems Patterns 114

Buzz Marketing for Technology

JUNE 28, 2008

Data smog: newest culprit in brain drain. Lewis has found similar problems in focus groups he?s When inundated with data, they make more mistakes, misunderstand others and snap at co-workers and customers. The result can be flawed conclusions and foolish decisions, causing potentially great financial loss to companies.

Data 100

Data Journal Survey Study 100

Sprout Social

MAY 18, 2021

TV still reigns supreme when it comes to raising brand awareness, with 58% of consumers learning about brands and companies through TV advertising. Data reveals 55% of consumers learn about brands through social, a figure that jumps to 78% for Generation Z and 61% for Millennials.

Social Media 111

Social Media Team Focus Group Loyalty 111

Ignite Social Media

APRIL 30, 2020

Facebook is using their data for good by assisting with the public health response. Another potential use case would be to setup a video room for a focus groups with some of your top fans. Live Video. Facebook Live video isn’t new, but it is getting some updates.

Facebook 141

Facebook Video Small Business Applications 141

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Buffer Social

AUGUST 4, 2023

The Card Sorting exercise is a way to invite others (customers, employees at your company, a focus group, etc.) I’m currently in the middle of sorting through the data that came in from our 11 participants. to lend advice on how to organize your website, shop, or in this case, Help Center.

Exercises 63

Exercises Project Groups Groups 63

Convince & Convert

OCTOBER 2, 2015

Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Forget Focus Groups. Are sales dropping? Find out why.

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Kikolani

JUNE 27, 2013

This is Youtility , and, quite simply, companies that practice it are followed, subscribed to, bookmarked, and kept on the home screen of mobile devices. Companies that don’t… aren’t. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Youtility is marketing upside down.

Tools 141

Tools Patterns Adwords Advertising 141

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Behavioural Statistics is THE job of the future and of Big Data.

Research 107

Research Nielsen Sentiment Facebook 107

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. Think about it: Every day, people turn to social to rant and rave about the companies they love (and the ones they wish would do better).

Survey 93

Survey Brands Sentiment Template 93

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. But raw data points without context don’t tell the full story. What is social media data? How does analyzing social media data work?

Data 133

Data Social Media Metrics Analytics 133