Sprout Social

MARCH 15, 2022

Your brand’s online reputation may speak for itself, but that doesn’t mean the narrative is out of your control. With the right data, you can continuously refine your company’s public perception. Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world.

Reputation 124

Reputation Brands How To Review 124

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors.

Brands 114

Brands Klout Reputation Digg 114

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. Here’s to a better tomorrow ??

Survey 93

Survey Brands Sentiment Template 93

Sprout Social

DECEMBER 5, 2022

But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience. Social media is an always-on focus group. Start your free Sprout trial.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Social Media Network Marketing

OCTOBER 15, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products.

Social Media 101

Social Media Social CRM Repository Wiki 101

Convince & Convert

APRIL 7, 2015

Jay’s key message is that by providing help and value to customers (for free), companies will be able to cut through the incredible amount of content clutter that exists online and be top of mind when those customers are ready to buy a product or solution. Organizational reputation. Facilitate focus groups or interviews with employees.

How To 60

How To Yammer Metrics Statistics 60

Convince & Convert

NOVEMBER 17, 2016

What if your company could insert itself into this routine? Considering 54 percent of those surveyed don’t have ample guidance to use social media to advocate for their company, Gear followed up by hosting informal social media 101 classes for Instagram, Facebook, and Twitter. Your employees each have a morning ritual.

Survey 60

Survey Education How To Hotels 60

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. But raw data points without context don’t tell the full story. What is social media data? How does analyzing social media data work?

Data 133

Data Social Media Metrics Analytics 133

Convince & Convert

DECEMBER 7, 2023

It’s about time to recognize and cater to your varied audiences for a positive reputation , increased customer loyalty, and more conversions. Let’s dive into the 7 benefits of marketing diversity to amplify your brand’s trustworthiness and reputation. The answer lies in marketing diversity.

Campaign 137

Campaign Marketing Authentication Loyalty 137

Social Media Network Marketing

MAY 31, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products. Unported License.

Social Media 62

Social Media Social CRM Reputation Widget 62

Social Media Network Marketing

AUGUST 14, 2010

Also, for those with bigger pockets, don't forget there are plenty of Social Media Monitoring software companies out there who will help show that you can measure everything you do. August 16, 2010 10:15 PM Bulletin-board Focus Groups said. Thank you Bulletin-board Focus Groups for dropping in here. Nice blog.

Social Media 93

Social Media How To ROI Reputation 93

Buffer Social

JULY 25, 2019

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Instead, you think of: Data scientists. Regardless, teams with social media managers are sitting on a goldmine of data and information.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Sprout Social

AUGUST 21, 2023

Especially when a single negative review can bulldoze your reputation , sales and everything you’ve worked so hard to build. By responding to negative reviews promptly — and graciously — you’re able to build credibility and improve your social media reputation. The more feedback you get, the more data you have to analyze and use.

Review 85

Review Google Brands Sentiment 85

Webbiquity SMM

MARCH 29, 2022

Using the right Quora marketing strategies, marketers can get good results for their clients or companies in the coming years. This is much more effective than trying to guess what people want, and far less expensive than running focus groups. Getting called out for errors can damage your reputation on the platform.

Brands 204

Brands NoFollow Marketing How To 204

Sprout Social

MARCH 16, 2023

On the other hand, you might still be furious at the furniture company that delivered the wrong items to your home and refused to refund you. Many of us know firsthand that poor social customer service has consequences, and the data agrees. Even after five years, nothing can persuade you to end your boycott of the brand.

Metrics 102

Metrics Social Media Sentiment Airlines 102

Diva Marketing Blog

FEBRUARY 22, 2009

Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. Can it skew the data? First, I would use it for continuous monitoring to spot corporate reputation issues, customer care problems, emerging social trends, and new vocabulary.

Research 40

Research Social Media Nielsen Microsoft 40

Sprout Social

JANUARY 20, 2021

Market research helps companies to: Understand and build B2B buyer personas. Keyword research tools, social media listening data and review sites are goldmines for market research that are oftentimes overlooked. Where there are searches, there’s valuable data. This is why B2B market research is critical. Refine their offerings.

B2B 114

B2B Research Sentiment Marketing 114

Firebelly

JANUARY 23, 2012

By Jeremiah Owyang It’s the third annual Community Manager Appreciation Day (every fourth Monday of Jan) and I’d like to salute the folks working on the front lines at companies big and small leading the charge. And this year we have gathered even more data from twice as many community managers. Community Manager Appreciation Day 2012.

Communities 176

Communities Press Release Focus Group Survey 176

Writtent Blog

OCTOBER 1, 2013

Simply put, it makes viewers passionate about Apple’s product, and defines the brand’s position as a company that caters to creative rule-breakers. We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign.

Advertising 96

Advertising Content Marketing Press Release 96

Sprout Social

FEBRUARY 8, 2023

It’s a center point of consumers’ daily lives and the brands integrating social data beyond their marketing efforts are reaping major benefits. With the right tools, omnichannel strategies create a data feedback loop that helps you refine brand messaging and target consumers in a personalized and relevant way.

Strategy 84

Strategy Marketing Loyalty Collaboration 84

Keyhole.co

MARCH 16, 2023

Fashion company Topshop, for example, is a good brand to learn social listening from. So, when looking for brands to learn your social listening strategy from, companies like Topshop are good examples to learn from. Taxi companies weren’t happy about this, and so they all went down the JFK airport and stopped pickups from working.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Webbiquity SMM

FEBRUARY 23, 2012

Google Explores Re-Ranking Search Results Using +1 Button Data by Wired Magazine. Facebook will likely never let Google anywhere near its data stream, which meant that Google had to build in its own social network. But therein lies the rub. ” How to Implement Google +1 Button for Social Sharing by Search Engine People.

Google 195

Google Tips Hubspot Adwords 195

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?

Social CRM 147

Social CRM Twitter B2B CoTweet 147