Trending Sources

How to Apply Youtility to Internal Communication

Convince & Convert

Jay’s key message is that by providing help and value to customers (for free), companies will be able to cut through the incredible amount of content clutter that exists online and be top of mind when those customers are ready to buy a product or solution. breakdown in information flow can get in the way of this, even in the most well-intentioned companies. Organizational reputation.

Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. If you’re looking for a way to find out what people really think of your company, MutualMind , has all the tools you need to do just that. How Much Does Online Reputation Management Cost?

Community Manager Appreciation Day: 5 Must-Reads

Firebelly

By Jeremiah Owyang It’s the third annual Community Manager Appreciation Day (every fourth Monday of Jan) and I’d like to salute the folks working on the front lines at companies big and small leading the charge. These folks are critical in the change as companies have moved from the static website to the dynamic human focused social business we’re seeing across every agency.

How Your Brand Can Win Over Online Customers One Skeptic at a Time

Convince & Convert

Companies  think  they know who they are and how they stand in consumers’ minds, but often, the message they’re sending is completely different. Here are six ways to keep your brand in check and portray your company authentically: 1. Get Inside Customers’ Heads You know who you are as a company, but do your customers? TOMS Shoes is one company that does this well.

Social Media Is CRM

Social Media Network Marketing

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products. Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Social CRM also allows a company to track - and interact with - those who are vocal in their displeasure with a given product, service or brand.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

Getting Your Small Business Ready for Google+ by Blue Focus Marketing. Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook.  ”).

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Why Do Customers Tattoo Themselves with the Brands They Love?

Bill Hartzer

Why do these raving fans, or Brand Lovers, scorch their bodies with a company’s mark? There are many psychological reasons customers brand themselves with tattoos of the companies they love: 1. Membership into Social Groups: Brand tattoos help customers bond with others in the same social group who share special interests and common values. By BJ Bueno , guest author.

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. surveys, focus groups, test marketing) often spend millions to locate their target markets. It introduces your brand Is your company new? What are your goals?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Try to return something to your own company. excellent points that a company can (should!)

10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

Simply put, it makes viewers passionate about Apple’s product, and defines the brand’s position as a company that caters to creative rule-breakers. We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. Headlines Matter. Know Your Audience.

Strategy Lessons: The Water Book

Geoff Livingston

This book primarily focuses on the The Five Attitudes and Approaches to strategy; Upper, Middle, Lower, Right Side and Left Side. This is no different than focus groups in advertising or public relations, market research studies prior to product marketing, or competitive research in all fields. Apple masters this approach better than any company or nonprofit in the marketplace.

How To Measure Your Social Media Efforts

Social Media Network Marketing

There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. One group profess that Social Media has not as yet reached the stage of measurement and the other group states that Social Media can be measured. August 16, 2010 10:15 PM Bulletin-board Focus Groups said.

How Size Matters in the Social Media ROI Debate

Convince & Convert

Let’s look at how companies of various sizes and budgetary realities look at this quandary. It simply won’t happen, especially in a tight economic landscape where backs are to the wall, reputations hang by a thread, and experimentation is regarded with the same relish we’d have for a root canal. Mid-Sized Companies: The Squeeze is On. You are the CMO.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Nobody forced companies to get involved with their customers in this way. Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. The company can’t ignore me then!&# We just did it voluntarily. And for what? link].

Social Media a CRM perspective

Social Media Network Marketing

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products. Online Reputation Management comprises of various elements. Unported License. Social Media Ne. Become a billionai.

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! platform should have an extensibility model, a content management model, a user profiling/membership model, a rating/reputation system (for content and authors), and registration system, etc, etc, etc…you get the idea. reputation. © 2008 Community Group Therapy.

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives. Thankfully, more companies are realizing the need for this “slow burn.&#

Social Media Research: Interview with Joel Rubinson of ARF - Part 2

Diva Marketing Blog

Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens.  Joel Rubinson :  We have formed a Research Transformation Super-Council of the top leaders in our industry which started on July 15, 2008 with a small group of industry leaders.  First, I would use it for continuous monitoring to spot corporate reputation issues, customer care problems, emerging social trends, and new vocabulary.  Some of which will come from companies you haven’t heard of and some from the big guys. 

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. 3. Remember, the most important customer of EVERY company is Google. 5. Companies often get so close to their own knitting that they cannot see the knots, and that brand of myopia is especially difficult to overcome in social media. link] jaybaer The agency's role should be helping the company find ways those two groups can work together closely.

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? Wouldn't you say that many companies feel that doing any social media is better than none at all? Talk about an ad that’s chock full of truth and authenticity.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

They focus on fostering customer behaviors that lead to profitability. In return, it gets access to intimate needs-focused information on the customer or prospect him/herself. It’s balanced, and always gives your company the opportunity to foster more behaviors. They didn’t employ a secret formula or best practice from outside the company. Rather to organize yourself… your department… and/or your company in a way that makes this part of the daily routine. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. It is uni-directional, as static as a physical newspaper, and it assumes the company seeking quality answers is asking the right questions. Compared to before, this company is holding the reigns – albeit loosely and in new ways. Before crowdsourcing there were focus groups, which never really worked too well.