Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. Data from research tools like these are particularly flawed. We think we’ve got the best possible answer to the problem.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Scraping the web, surveys, competitive research, all give us loads of data, but is it the right data, and how do we parse that data for the truth?

Strategy 111

Strategy Focus Group Sentiment Survey 111

Sherrilynne Starkie

OCTOBER 17, 2018

I guess Coke has never heard of the concept of using focus groups to test marketing. This new version includes data for more than 55,000 products and 45,000 brands—significantly increasing coverage over the previous version—as well as nearly 5,000 categories. — SS. Snapchat launches 12 daily scripted shows. — SS.

YouTube 199

YouTube Focus Group Google Newsletter 199

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business. What is intelligent automation (IA)?

Strategy 105

Strategy Sentiment Patterns Marketing 105

Convince & Convert

APRIL 9, 2015

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”. Understanding Data Starts with Understanding How It Can Empower You.

Data 60

Data Analysis Banking Analytics 60

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Focus Groups: Conduct focus group discussions with a representative sample of your target audience.

Marketing 62

Marketing Survey Skills How To 62

Koka Sexton

JANUARY 5, 2023

By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively. These metrics will provide you with the necessary data to determine which leads are most likely to convert into customers. Data Analysis and Interpretation.

Metrics 140

Metrics B2B ROI Advertising 140

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Yet, raw data points or lengthy, stat-stuffed reports alone don’t tell a compelling story, which leads to data being underutilized.

Social Media 79

Social Media Sentiment Metrics Data 79

Idaconcpts

OCTOBER 18, 2014

The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. Focus Groups. In-Depth Interviews.

Research 149

Research Focus Group Marketing Survey 149

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 95

Social Media Focus Group Aggregator Research 95

Net-Savvy Executive

JUNE 8, 2012

Before you can analyze, you need data. In thinking of what you can do with social media data, I find it helpful to think about three buckets of social media data : content, activity, and people data. What is Content Data? Analyzing Content Data Remember consumer-generated media? Let's talk about content.

Data 82

Data Social Media Content Analysis 82

Audiense

FEBRUARY 8, 2017

After a career filled with major writing credits (Cheers, The Jon Stewart Show, Late Night with David Letterman), and over four years as Twitter’s global head of TV, he’s now turned his focus back to script writing and combined it with his interest in technology. It dawned on me, why not use this data in the creation of the show too?

Data 60

Data Focus Group Compete Twitter 60

Buzz Marketing for Technology

MAY 23, 2012

When interpreted via a sensible methodology, data becomes intelligence. In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Million-dollar decisions should be based on real-time and authentic data, not “spaghetti on the wall.”.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media market research is the practice of gathering historical and real-time data from social media channels to better understand your brand’s target market.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier. Cast a wider net.

Social Media 116

Social Media Sentiment Survey Marketing 116

Sprout Social

APRIL 25, 2024

This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. When implemented strategically, it can help you synthesize data, automate processes and scale your operations. Download the template 2. Get the template 21.

Template 79

Template Templates Social Media RFP 79

Koka Sexton

DECEMBER 26, 2022

Autopilot technologies such as AI and machine-learning are used to collect data and develop more accurate predictive models. Leverage autopilot technologies such as AI and machine-learning to collect data and improve predictive models. Understand customer preferences through customer surveys, focus groups, and A/B testing.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. Source: SparkToro/Really Good Data How much of your traffic is coming from dark social? Your direct traffic in Google Analytics is a good estimate.

HootSuite 120

HootSuite URL Analytics Forums 120

Mindjumpers

AUGUST 23, 2018

Traditionally market research has been built on claimed data. This could be surveys, interviews or focus groups. Seth Stephens-Davidowitz book “Everybody Lies” is built on the disparity between claimed and observed data. Davidowitz refers to search data as a “truth serum”. Social data is fundamentally curated.

Focus Group 100

Focus Group Curation Data Survey 100

The Realtime Report

JUNE 15, 2021

It allows you to analyze data generated from your customized dashboard to identify strengths and weaknesses in customer support. You can tailor the survey questions to better match the data you gather. Gather Customer Experience Insights. The simplest way to conduct a survey is to post a link on social media.

Tips 103

Tips Survey FAQ Knowledge Base 103

Waxing UnLyrical

MARCH 22, 2011

Steve said, “Primary research is the collection of data that does not already exist. On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. And finally, can you use Twitter as a focus group?

Research 172

Research Focus Group Survey Statistics 172

Sprout Social

APRIL 29, 2021

We immediately dug into social listening data to answer questions like, “How can we most effectively serve our customers in a time of such uncertainty? The social data we found changed everything. We offered customers a free COVID-19 listening topic so they could benefit from the same data that we used to guide our pivots.

Marketing 139

Marketing Social Media Management Team Campaign 139

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. This data is also in real time, providing you with the most accurate findings for timely action. Inform your content strategy.

Social Media 104

Social Media Sentiment Marketing Analysis 104

Sprout Social

SEPTEMBER 15, 2021

Turn over a new leaf with social data and consumer feedback. With social, the world’s largest and most open focus group, brands can see innovation differently. With social, the world’s largest and most open focus group, brands can see innovation differently. Need help finding inspiration?

Apple 126

Apple Marketing Meme Sentiment 126

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. When every business has the data they need to improve, we all benefit.”. Analyzing and interpreting the data is as intuitive as one would expect from Sprout. Get to your “aha!”

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Buzz Marketing for Technology

JUNE 28, 2008

Data smog: newest culprit in brain drain. Lewis has found similar problems in focus groups he?s When inundated with data, they make more mistakes, misunderstand others and snap at co-workers and customers. Data Smog: Surviving the Information Glut,? VOLUME 29, NUMBER 3 - March 1998. overload is having on our lives.

Data 100

Data Journal Survey Study 100

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. You just need social listening data. . At least, that’s what our data suggests. Looking to prove a long-held belief about your audience? Consumer social media usage is on the rise.

Questions 119

Questions Sentiment Meme Trends 119

Audiense

JUNE 13, 2017

In this regard, the enormous amount of public data available is a great source of strategic knowledge on audiences and target audiences for brands and agencies. A few years ago, companies spent months researching their target audiences (with market surveys, focus groups, etc).

Sports 126

Sports Focus Group Eventful Influencer 126

Buzz Marketing for Technology

MAY 18, 2011

Today you can use the world’s largest focus group (ie all the social data from the last 2+ years) to find your audience online and model them to predict how effective your media purchases would be. I remember buying media on the Golf Channel because that’s what the CEO told me his friends’ watch.

Focus Group 254

Focus Group Buy Price Advertising 254

Ignite Social Media

APRIL 30, 2020

Facebook is using their data for good by assisting with the public health response. Another potential use case would be to setup a video room for a focus groups with some of your top fans. Live Video. Facebook Live video isn’t new, but it is getting some updates.

Facebook 141

Facebook Video Small Business Applications 141

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Tools like Sprout Social save time by crawling listening data for you. What power!

Tools 94

Tools Sentiment How To Team 94

The Realtime Report

OCTOBER 1, 2012

The data comes from interviews with 1,088 U.S. adults aged 25-54, conducted by Sterling Brands and SmithGeiger in Q3 2012; plus 40 consumers’ mobile journals and a 32-consumer focus group ( AdWeek ).

Mobile 186

Mobile Sites Focus Group Journal 186

Convince & Convert

OCTOBER 22, 2021

Leverage this highly engaged focus group for feedback. Keep a close eye on your efforts, and continue to use the data and anecdotal feedback you receive to revise and refresh your program. So, first identify and then educate existing internal advocates to help you implement a more effective employee advocacy program.

Survey 123

Survey How To Education Hotels 123

Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. Audience discovery is the use of social data to segment those who talk about your brand into their affinities.

Brands 275

Brands Repository Analysis Sentiment 275

Convince & Convert

OCTOBER 2, 2015

Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Forget Focus Groups. Are sales dropping? Find out why.

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Likeable

JULY 29, 2020

With traditional marketing, one might conduct a focus group or study, where researchers show audience members ads and ask for their opinion/sentiment. If your brand has run ads in the past, historical data is the best benchmark. There may only BE so many grandmas in Iowa with pet lizards who click on ad links often. .

Social Media 107

Social Media Class Sample Samples 107