Sprout Social

MARCH 30, 2021

Social listening is a social media superpower. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. Sprout’s own Chris Long, a social listening pro, decided to investigate.

Questions 122

Questions Data Focus Group Analysis 122

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. In the analysis stage, we’ll look at commonalities within the collected data.

Data 122

Data Survey How To Review 122

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Lizz Kannenberg Senior Creative Director, Sprout Social. In short: Be scrappier, and see innovation differently.

Social Media 93

Social Media Focus Group Aggregator Research 93

Sprout Social

MARCH 26, 2019

You’ve heard the talk about social media listening but now you want to know how to put it to use. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here. Advantages of social media listening. Create a brand analysis.

Social Media 102

Social Media Sentiment Marketing Analysis 102

Likeable

JULY 29, 2020

Today we’re going to break it down at the most fundamental level, explore what it means for social media, and talk about how your brand can use it to improve performance. . This goes for traditional marketing and social media alike. Here are some of the most common variations to consider testing on social media: .

Social Media 107

Social Media Class Sample Samples 107

Sprout Social

MAY 18, 2021

For years, people pitted “traditional” and social media against one another. Some harbor the misconception that as social budgets increase, traditional media budgets have to decrease to balance the books. But the conversation shouldn’t be about social media vs. traditional media.

Social Media 111

Social Media Team Focus Group Loyalty 111

Sherrilynne Starkie

OCTOBER 17, 2018

This week’s must-know social media news includes the YouTube outage, a religious stance on women and social media, Coke’s misstep in New Zealand, Snapchat’s new original programming and Google’s shopping insights. Should women take a 10-day social media fast? The world survived.

YouTube 199

YouTube Focus Group Google Newsletter 199

Net-Savvy Executive

JUNE 8, 2012

Before you can analyze, you need data. In thinking of what you can do with social media data, I find it helpful to think about three buckets of social media data : content, activity, and people data. If you look at social media from one angle, that's what it is: lots of content.

Data 82

Data Social Media Content Analysis 82

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Enter creator Christina Najarr, better known as Tinx on social media.

Products 89

Products Team Focus Group Collaboration 89

Koka Sexton

JANUARY 9, 2023

Research & Analyze Data: In order to gain an understanding of your target audience, you must first research and analyze data. Gather data on the target audience to gain a deeper understanding of their behaviors, preferences, and lifestyle. Examples of data to collect for Marketing.

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Patterns Marketing Focus Group Survey 98

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Scraping the web, surveys, competitive research, all give us loads of data, but is it the right data, and how do we parse that data for the truth?

Strategy 111

Strategy Focus Group Sentiment Survey 111

Waxing UnLyrical

MAY 29, 2012

And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. If you are not garnering this data, which is free and public via a listening program, why not? You don’t need to create a focus group; you have one already. Now get out there.

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Case Study Study Social Media Flickr 200

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business. What is intelligent automation (IA)?

Strategy 102

Strategy Sentiment Patterns Marketing 102

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Focus Groups: Conduct focus group discussions with a representative sample of your target audience.

Marketing 62

Marketing Survey Skills How To 62

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Let’s start by clarifying exactly what we mean when we talk about social listening.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. 1 Social Media Tool Create.

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HootSuite URL Analytics Forums 120

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

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Research Social Media Marketing Retail 265

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. How to conduct a/b tests using social media.

Campaign 60

Campaign Social Media Content How To 60

Webbiquity SMM

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 191

Social Media Research ROI Technorati 191

Convince & Convert

APRIL 9, 2015

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”. A good starting point is found in simplicity.

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Data Analysis Banking Analytics 60

Koka Sexton

JANUARY 5, 2023

By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively. These metrics will provide you with the necessary data to determine which leads are most likely to convert into customers. Data Analysis and Interpretation.

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Metrics B2B ROI Advertising 140

Sprout Social

APRIL 29, 2021

For 55% of consumers , that experience starts on social media. With the power of social media, marketing teams are now also the eyes, ears and heart of an organization. As we look to the future of marketing, it will be contingent on our ability to understand, leverage and, in many ways, start with social.

Marketing 138

Marketing Social Media Management Team Campaign 138

Convince & Convert

OCTOBER 22, 2021

According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

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Survey How To Education Hotels 123

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

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Social Media ROI Social Networking Foursquare 205

The Realtime Report

JUNE 15, 2021

The content should be easily found on your website, company blog, and social media. It allows you to analyze data generated from your customized dashboard to identify strengths and weaknesses in customer support. You can tailor the survey questions to better match the data you gather. Automate Customer Support.

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Tips Survey FAQ Knowledge Base 103

Social Media Network Marketing

OCTOBER 15, 2010

Social Media lends itself to Customer Relation Management. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand.

Social Media 101

Social Media Social CRM Repository Wiki 101

Ignite Social Media

APRIL 30, 2020

Facebook is using their data for good by assisting with the public health response. Another potential use case would be to setup a video room for a focus groups with some of your top fans. Live Video. Facebook Live video isn’t new, but it is getting some updates. Those are the F8 updates for now.

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Facebook Video Small Business Applications 141

Audiense

FEBRUARY 8, 2017

After a career filled with major writing credits (Cheers, The Jon Stewart Show, Late Night with David Letterman), and over four years as Twitter’s global head of TV, he’s now turned his focus back to script writing and combined it with his interest in technology. It dawned on me, why not use this data in the creation of the show too?

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Data Focus Group Compete Twitter 60

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Social listening tools contribute to sales and customer success.

Tools 91

Tools Sentiment How To Team 91

Buzz Marketing for Technology

MAY 23, 2012

When interpreted via a sensible methodology, data becomes intelligence. Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online.

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Focus Group Survey Authentication Sentiment 216

Waxing UnLyrical

MARCH 22, 2011

Steve said, “Primary research is the collection of data that does not already exist. On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. And finally, can you use Twitter as a focus group?

Research 172

Research Focus Group Survey Statistics 172

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. But raw data points without context don’t tell the full story. What is social media data?

Data 131

Data Social Media Metrics Analytics 131

Sprout Social

SEPTEMBER 15, 2021

Tune into conversations on social media early and often to understand what your customers are looking forward to, what they want to see from your brand, which markers of fall they enjoy and other insights to back your strategy. Turn over a new leaf with social data and consumer feedback. Need help finding inspiration?

Apple 123

Apple Marketing Meme Sentiment 123

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. You just need social listening data. . Consumer social media usage is on the rise. People turn to social to make connections, share ideas or simply speak their minds.

Questions 116

Questions Sentiment Meme Trends 116

Sprout Social

DECEMBER 9, 2020

Recent data shows that many of the online habits picked up during quarantine are here to stay, key among them consumers’ increased use of social media. Sprout research that examined social media activity from November 1-23 in 2019 compared to 2020 revealed a staggering 1301.7% YoY increase in comments.

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Proposal Price Project Education 102

Sprout Social

JULY 28, 2021

If you’re anything like we were, you might not have the time or budget for traditional qualitative research with focus groups. All of this anecdotal data helped us answer several key questions: What are the functional reasons our customers choose Sprout? For us, it was our sales and success teams.

Brands 124

Brands Team Industry Research 124

Keyhole.co

SEPTEMBER 28, 2023

Importance of timing for Instagram Reel posts Ultimately, the objective when using Instagram, like on other social media platforms, is to appease the algorithm. Why not run a focus group and talk to followers directly? Data will be key for finding the best time to post your Instagram Reels.

Instagram 52

Instagram Hashtag Patterns Analytics 52