Will Facebook Ads CPM Costs Increase This Holiday Season?
Jon Loomer
NOVEMBER 15, 2022
In particular, will Facebook ads CPM costs increase? There is good reason to hope, based on current trends, that any seasonal cost increases may be subtle. CPM (Cost Per 1,000 Impressions) is essentially the cost to show your ads. The cost of advertising is clearly falling, and that drop is increasing with each quarter.
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