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How to supercharge your marketing strategy with AI automation

Sprout Social

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. By integrating the cognitive capabilities of AI with understanding big data, intelligent automation helps with predicting outcomes so companies can proactively improve processes.

Strategy 105
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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. They also seek reviews of your offerings and company from impartial sources.

comScore 299
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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Enter AI analytics. What is AI analytics?

Analytics 114
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The role of artificial intelligence in business in 2024

Sprout Social

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 121
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8 Influencer Marketing Metrics To Pay Attention To In 2024

Keyhole.co

67% of companies increased their influencer marketing budgets from 2022 to 2023. Cost per post Cost per post (CPP) will remain a key influencer marketing metric in 2024. Measuring CPP is simple: divide the total campaign cost (including fees and production) by the number of posts published. Ready to track your ROI?

Metrics 52
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How to Measure Social Media ROI for B2B Brands

Oktopost

For organic social media, it might be: Costs of your social media management platform/tools. Any content creation or design costs (whether in-house or outsourced). For paid social, you might also include the amount of your ad spend to the above costs, as well as anything else you’re paying for (ad visuals, ad copy, etc.).

ROI 174
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Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more. Research engine for agile product teams.