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| Page 1 of 6 | Previous | Next | WEB METRICS GURU MAY 8, 2012 Sentiment Analysis Symposium & NY Data Stories Meetup 5-8-12 – Web Journal I was at the Sentiment Analysis Symposium most of the day (missed the first 3 sessions), and it was really good conference and was packed; as soon as I arrived I spent an hour speaking with Seth McGuire (Business Development) and Fred Funke (Director of Sales) for over an hour about their “Social Cocktail” and GNIP’s capabilities, along with various ways we could work together. The conversation continued to focus on how companies use GNIP data, which is why they attended and sponsored #SAS12. 59th Street. long and excellent day, over all. | BUZZ MARKETING FOR TECHNOLOGY MAY 4, 2011  Why Semantic Analysis trumps Sentiment Analysis For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis. | | | | | |
| SOCIAL MEDIA CITIZENS MARCH 10, 2010  Jim Sterne on social media metrics: reach, influence, sentiment. Then, there’s the question of sentiment – something we may never be able to monitor technically – to help us get a handle on and track brand attitude. Sentiment is indeed hard to measure. And what’s the impact when you see that one ad you so despise on your attitude and sentiment towards that brand? What can be measured and what can’t? … ? ????? ?????… | TWITIP AUGUST 9, 2010  Measuring Twitter Sentiment – UpprDwnr Measuring Twitter Sentiment – UpprDwnr 7 Over the past few months, the outcry for ways to measure public sentiment online has grown exponentially. As more and more companies scramble to take the reins, we realize that these products are not only incredibly expensive, but they are also very inaccurate. Louis. even sent a short message to my twitter followers about it. | DIRECT MARKETING OBSERVATIONS JANUARY 20, 2010 The sea change in Twitter sentiment All of these posts and reports and what have you, alluded to something that may be occuring before our very eyes and that’s this: Conversations on Twitter have deteriorated into flat out unadulterated pimping of one’s wares, or the company they work for. As new marketers and companies flock to Twitter, their predisposed notions of how to use Twitter have been fueled not only by us subconsciously, but also by other marketers and individuals who “think&# that the best way to use Twitter is as a one to many broadcast mechanism. The interuptive interaction? | BUZZ MARKETING FOR TECHNOLOGY AUGUST 10, 2011  Is It Time To Reconsider Sentiment Scoring? From the blog comments, it’s clear that the companies in this space are doing their best to obfuscate the truth. To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. The Here is a good example. In | | | | | | | |
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BRASS TACK THINKING | TUESDAY, JULY 6, 2010  How Fast Company Confused Ego with Influence
Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives How Fast Company Confused Ego with Influence July 6, 2010 | by Amber Naslund View Comments I’m a Fast Company fan. Seriously, Fast Company? UPDATE: Thanks to Molly Block for pointing out this PDF that was a creative brief/pitch from Mekanism (the agency behind the experiment) to Fast Company. Tagged With: fast company , Influence , influencer project [link] The Influence Project? Or even reach. Thanks. MORE >> -
MINDJUMPERS | FRIDAY, JANUARY 25, 2013  Four Metrics for Measuring Social ROI
But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? Additionally, analyzing real-time social media sentiment, by using social media management systems to track down all mentions of the brand’s name, will provide insights on the brand’s reputation and how its name is being perceived. Another very important metric of social media ROI is the percentage of cut costs from companies’ R&D (Research and Development) and Innovation activities due to crowdsourcing. Brand Awareness. MORE >> -
CONVINCE & CONVERT | MONDAY, JANUARY 9, 2012  6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment
Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Results can vary wildly based on company and intensity of feeling. Based on the volume and sentiment of tweets, could Frito-Lay have determined that the initial spot was better received (and it was, according to the tweets), and then decided to run it again as a result? Sentiment scoring remains an inexact science. don’t. MORE >> -
WEBBIQUITY SMM | WEDNESDAY, OCTOBER 13, 2010 What’s the Best Social Media Monitoring Tool? It Depends
Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. If all of those things are true and your company is social media savvy, there’s a good chance you’re already using it. No more. Alterian SM2 Freemium. MORE >> -
WEB METRICS GURU | SATURDAY, MAY 15, 2010 Is there any point to doing Sentiment Analysis?
Noticed a blog post by Content Analytics on Why analytics companies should stop focusing on “accuracy” in automated sentiment analysis saying we can’t really measure sentiment in text – we can only evaluate how someone is reacting – and their emotional state is affected by what was seen / read / experienced just before writing, and that can rarely be measured. Discussions on automated sentiment analysis “accuracy” are starting to border on the bizarre. Automated sentiment analysis will never be accurate. Just a thought on a sunny Saturday. MORE >> -
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- Listen to the Voice of the Customer or Stop Doing Business CONVERSIONATION | FRIDAY, NOVEMBER 25, 2011
- Making Money From Social Prostitution THE RELATIONSHIP ECONOMY | TUESDAY, OCTOBER 23, 2012
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- Companies Going further to new products launches: Strategies You Need to Know SOCIALNOMICS | THURSDAY, FEBRUARY 9, 2012
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- How to serve the sale through social media (Part 1) SOCIAL MEDIA CITIZENS | FRIDAY, APRIL 30, 2010
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- Monitoring vs Analytics [Infographic] BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 9, 2011
- Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 27, 2010
- B-to-B Marketers: How Many Calls Does it Take to Make a Sale? TRADESMEN INSIGHTS | THURSDAY, MARCH 4, 2010
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- Measuring the Immeasurable PAUL GILLIN | THURSDAY, SEPTEMBER 15, 2011
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- The True Value of Social Media Data KYLE LACY | WEDNESDAY, MARCH 28, 2012
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- Best Social Media Monitoring Tools BILL HARTZER | WEDNESDAY, MAY 26, 2010
- Why Your B2B Social Media is Failing (And What to Do About It) PWB MARKETING BLOG | THURSDAY, OCTOBER 13, 2011
- How's that 'feel-good-ometer' working for you this morning? EXTANZ | TUESDAY, APRIL 13, 2010
- The 7 Things Nestlé Should’ve Done SCOTT GOULD | MONDAY, MARCH 22, 2010
- Social media monitoring review 2010 – Test 1 results FRESHNETWORKS | FRIDAY, APRIL 9, 2010
- Social Media Monitoring Tools: An Overview PAMORAMA | THURSDAY, JANUARY 7, 2010
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- 5 Ways to Use Foursquare for Business KYLE LACY | WEDNESDAY, JANUARY 27, 2010
- Social Media Is CRM SOCIAL MEDIA NETWORK MARKETING | FRIDAY, OCTOBER 15, 2010
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- Why Your Social Media Strategy Sucks DANNY BROWN | FRIDAY, JANUARY 7, 2011
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