This Facebook campaign tool is one of very few companies world-wide that has access to Facebook’s API directly. This get activity on the page and people feel that there is a real company behind the page. Business & Marketing cost-efficient facebook marketing faceboo marketing small businesses facebook ads optimizer facebook marketing facebook marketing experiment facebook marketing small businessA key element to making when it comes to any sort of business is marketing. Let’s have a look at some tips on a tool that can help you. The tool is called Qwaya. MORE >>

This is especially true, given the low-cost entry to monitoring your brand and effectively responding to both criticism as well as praise. And yet companies still have a fear factor around social media – so how can they overcome that? Cost of Involvement versus Cost of Silence. This is probably one of the biggest reasons companies got scared to start with – talk about a statement to put the fear of God in you! Consolidating to Keep Cost and Time Investment Down. Not just financial, but time investment too. Yet it doesn’t need to be. image: ohmlabmusic. MORE >>

The Facebook Advertising team has done a great job of working with company engineers to build a self-service, easy-to-use product that makes Google AdWords look quaint by comparison. Flowtown created this infographic to show data the company collected about who is marketing on Facebook. Some other interesting statistics: The cost-per-click (CPC) of Healthcare advertising is the most expensive at at $1.27, while E-commerce costs the least at $0.31. It costs more than $320,000 to get 300,000 likes on your Facebook page. MORE >>

While planning a budget for 2011, most of the companies dedicated a big share of the pie to social media. ECG group conducted a survey in October 2010 (when most companies planned their budget for 2011) and asked companies: “What will you be including in your 2011 marketing plan that was not a big part of your 2010 plan?”. The results were as follows: So clearly, more and more companies are leaning towards internet and per say social media marketing to reach out to their customers. Evolving budget allocation. Survey by ECG group. The Impact of Social Media. MORE >>

Men respond better to ads on Facebook and are less costly to reach, according to new research from Kenshoo Social and Resolution Media. On average, ads targeting men also cost less. The cost-per-thousand impressions were $0.16  for men vs. $0.20 for women, and cost-per-click spending was $0.51 Does your company use Facebook advertising? Social Media Statistics ad targeting cost per click Facebook advertising gender Kenshoo Social Resolution Media social advertisingHow big is the gap? male vs. $0.68 female. The conclusion? Men MORE >>