yMarketingMatters

OCTOBER 2, 2017

This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile devices than on any other device category. Up to 60% of searches come from mobile devices (Source: Hitwise ). And if we don’t optimize for mobile? MicKinsey & Company ).

Mobile 140

Mobile SMS Hitwise Marketing 140

Sprout Social

FEBRUARY 16, 2022

In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. According to the paper, the user’s watch history, search history and video completion history – all contributed to producing recommendations that were more personalized than ever. 2015-2016: Satisfaction & personalization.

YouTube 124

YouTube Notification Video Trends 124

Keyhole.co

AUGUST 2, 2023

Maybe you’re trying to unlock the power of YouTube, but you’re struggling to find tactics that work and tools to help you streamline and optimize your growth. Create high-quality content This might sound like old news, but you’ll be surprised how many individuals and companies post poor-quality content and hope it goes viral.

YouTube 52

YouTube Tips Collaboration Training 52

Harp Interactive

DECEMBER 8, 2009

Whether it is lead generation, brand awareness, reputation management, search engine optimization or any of the other many benefits you can enjoy with Twitter, one fact remains, you need followers. Bonus tip: infuse your bio with keywords and key phrases…it’s indexed by search engines!

Tips 302

Tips Twitter Directory Avatar 302

Sprout Social

NOVEMBER 10, 2022

Your profile bio is prime real estate for building credibility and optimizing your searchability across platforms. Make your brand easier to find (via search). Keywords that help people find your brand via search. Additional Information: Tell your brand story or company history. Template 1: Detail your company history.

Social Media 93

Social Media Engagement Brands Template 93

Hootsuite

SEPTEMBER 7, 2022

Lastly, social media bios are SEO-optimized (for most social media platforms). That means the keywords you add to your bio can help your account get discovered through in-app searches and general web search engines. Your category (for business) or interests (for personal brands). Companies and organizations.

Template 145

Template Templates Social Media UGC 145

Firebelly

SEPTEMBER 3, 2010

Here are 5 articles to help you understand social searchs relevancy to your business. Social Search Optimization A search engines ultimate mission is to serve the most relevant information it can. But from a search perspective, the emergence of social media has essentially expanded whats relevant.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Later

JULY 29, 2020

The fact is that many of the techniques you use to optimize your SEO on the web can be applied to improve your content and profile’s discovery on Instagram! . Instagram SEO #1: Optimize Your Instagram Profile for Search . As part of the Explore page , Instagram Search is the directory to every Instagram account on the app. .

SEO 132

SEO Instagram Hashtag UGC 132

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. You can read all about that here , here , and here.

News 274

News Google SEO Postrank 274

Bill Hartzer

AUGUST 21, 2012

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company.

Engineering 109

Engineering Paid Search CPA CPM 109

Bill Hartzer

DECEMBER 12, 2014

Google has removed the Google Carousel from the search results. A search for keyword phrases such as Dallas Hotels, Chicago Hotels, and New York Hotels, popular searches that previously showed the Google Carousel, now shows a different type of search result, which is similar to the traditional map pack. A branded search.

Google 119

Google Hotels Engineering Travel 119

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

Onsite optimization of websites is the most important factor in ranking better in search engine results. You can build all the links you want, but if your website isn’t optimized, Googlebot won’t be able to crawl the site properly. Content Optimization. This is a guest post by Harrison Jones. Scary, isn’t it?

NoFollow 198

NoFollow How To SEO Engineering 198

Firebelly

SEPTEMBER 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Facebook Places for Business Articles | Main | 5 Helpful Social Search Articles » September 02, 2010 Firebelly at Brainstorming & Social Media Optimization Summits Brainstorming and Social Media Optimization Summits run simultaneously in Dallas, TX from September 15-17.

Social Media 190

Social Media Paid Search Reputation SMS 190

Keyhole.co

JANUARY 28, 2023

But the truth is, most companies and brands simply post videos on YouTube, share them on social networks, and then never return to track their performance. YouTube is the second largest search engine in the world , where people look for how-to videos, product reviews, explainer videos, and more. YouTube is growing in a big way.

Metrics 98

Metrics Analytics YouTube Price 98

Convince & Convert

AUGUST 9, 2011

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. From a search engine’s perspective, backlinks from another site pointing to yours is a meaningful vote of confidence. You just need to find them.

Hubpages 167

Hubpages Digg Foursquare Repository 167

Adam Sherk

SEPTEMBER 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics.

Survey 140

Survey Social Networking Engineering Research 140

The Marketing Blog

APRIL 7, 2010

50 am Search Engine Statistics:: Google’s share dips Jump to Comments Although, Google continues to dominate the search market in U.S. In other words, what it means is that for the month of March 2010, around 69.97% of US searches were conducted on Google.com. Search saw gains in the Automotive category.

Engineering 149

Engineering Hitwise Statistics Google 149

The Realtime Report

NOVEMBER 5, 2019

Considering the huge amount of data that companies handle these days, spreadsheet and database management skills are unsurprisingly topping the list. Many companies and enterprises will have their own enterprise solutions, such as PeopleSoft, which is used to manage their data and operations. Spreadsheets and Databases.

Skills 128

Skills Microsoft Software Content management systems 128

Adam Sherk

DECEMBER 2, 2009

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. That’s certainly important but it’s just one tactic; there are a lot more opportunities to explore.

Vocus 166

Vocus SEO Social Media Press Release 166

Webbiquity SMM

JANUARY 30, 2012

What are some techniques, beyond the obvious, for search-optimizing WordPress content? Rob Cubbon details 10 best practices for optimizing WordPress content, from ideal use of keywords and plugins to sitemaps, redirects and image optimization. How did WordPress emerge as the leading blog platform?

WordPress 184

WordPress Movable Type Review AJAX 184

Adam Sherk

DECEMBER 22, 2009

Last week Twitter gave us their Top Twitter Trends of 2009 for categories like news events, people, movies, etc. And throughout December we’ve gotten top 2009 searches lists from Google , Yahoo , Bing and Ask. What were your top referrers/trends in Web search, news search, image search, blog search and video search?

Trends 167

Trends How To Digg Press Release 167

Josh S Peters

JANUARY 24, 2013

When it comes to the convergence of search and social your content needs to follow 2 basic rules. At the moment search and social is very heavily content focused. Content is what search engines read and rank. The Convergence of Search and Social Part 1. The Convergence of Search and Social Part 2 – Social Media.

Content 163

Content Analysis SEO Types 163

Hootsuite

SEPTEMBER 9, 2020

Learn how to optimize your channel, grow subscriptions, and expand your reach with YouTube ads and influencer partnerships. If your audience skews younger, it might be worth noting that Gen Z viewers are most likely to search for short-form content. Or see what channels appear in searches on YouTube for the same keywords.

YouTube 145

YouTube HootSuite Marketing Video 145

Kikolani

MAY 15, 2012

Is your Pinterest profile optimized so you’re found and followed by other users, repinned as much as possible, and sending tons of traffic back to your site? you’re pinning something and decide to create a new board rather than pinning to an existing board), no category is associated with that board.

Discount 167

Discount Blogger Sites eBook 167

Bill Hartzer

SEPTEMBER 15, 2010

The Web Marketing Association has named the Best Web Sites in 96 different categories. I took a look at the top award winning web sites and the web sites of those who produced them: and am horrified to see a lack of basic search engine optimization techniques being applied. The awards are out today.

Engineering 136

Engineering Sites Marketing SEO 136

Sprout Social

SEPTEMBER 30, 2020

Measure, learn and optimize to drive more impact. In this article we’ll expand on those steps and demonstrate how Sprout can help you optimize your strategies, determine what content to invest in and measure ROI. First things first; make sure your LinkedIn Page is complete with accurate, relevant and up-to-date company information.

Organization 104

Organization LinkedIn Strategy Social Media 104

Writtent Blog

JULY 2, 2014

Websites that follow technical best practices make it easy for search bots to find, read, and rank their content. However, search engine optimization keeps evolving, and tracking the changes is both smart and necessary. However, if they appear abundantly, they could attract ‘over optimization’ penalties.

SEO 97

SEO Engineering NoFollow Sites 97

Firebelly

AUGUST 3, 2010

This situation serves as a fantastic call to action for companies who have yet to develop a social media disaster plan. Given the topic, I'm left to wonder if any response would have doused the fire? Posted by: JamesBurnes | August 04, 2010 at 11:43 AM James thank you so much for your comment.

Facebook 216

Facebook Paid Search SMS Syndication 216

Webbiquity SMM

DECEMBER 12, 2012

Though he calls Google+ a “half-baked invention,” Daniel Flamberg nevertheless advises that “savvy marketers should use Google+ these five ways,” including experimenting with hangouts, expanding social assets and audiences, and optimizing branded search: “Link owned digital assets to Google+.

Google 216

Google Tips Bookmarklet SEO 216

Later

JULY 22, 2020

But as a search-orientated platform, it can be hard to build an engaged following without a strong strategy on Pinterest. . How to Get More Followers on Pinterest #2: Optimize for Discovery . The most effective way to drive more people to your Pinterest profile is by optimizing your content so it surfaces in relevant search results. .

How To 58

How To Communities Collaboration Platform 58

Proactive Report

JUNE 2, 2014

About 10 days ago Google started the roll out of Panda 4.0 – a major update to their search algorithm. The goal of this update is to remove what Google calls “thin content” from the search rankings. Whether your news content ranks in search is important. Why is this of interest to the PR profession?

Press Release 98

Press Release SEO News Google 98

Firebelly

FEBRUARY 24, 2010

35% (173) of the Fortune 500 have active Twitter accounts (a post within the past thirty days); and nearly 50% of the top 100 companies (47) have a Twitter account. The number one ranked company, Exxon Mobil, does not have a Twitter account. This represents a six percent increase over the 2008 study.

Social Media 165

Social Media Twitter Paid Search Study 165

Bill Hartzer

JUNE 15, 2010

Conductor, a SEO ( Search Engine Optimization ) technology company, has launched Conductor Searchlight , a full-featured search engine optimization (SEO) operating system. This, in effect, helps them improve the Siemens’ search rankings across hundreds or thousands of keyword phrases.

Engineering 102

Engineering System Vimeo SEO 102

Firebelly

DECEMBER 17, 2009

Digitalia | Indianapolis Social Media Marketing « Social Search Statistics from SES Chicago | Main | Firebellys Top 9 Blog Posts of 2009 » December 17, 2009 5 Ways to Fan the Viral Flame In the Igniting Viral Campaigns session at SES Chicago last week, Tessa Wegert, Interactive Media Strategist at Enlighten; Greg Finn, Director of Internet (..)

Paid Search 145

Paid Search SMS Syndication YouTube 145

Adam Sherk

JANUARY 11, 2010

So companies can increase the likelihood of their press releases being used by bloggers and local news sources by giving them a more news-like tone and dialing down the marketing hype. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Study 147

Study News Press Release Report 147

Adam Sherk

DECEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

Social Media 123

Social Media Marketing Press Release Survey 123

Adam Sherk

FEBRUARY 19, 2010

Unfortunately The Huffington Post’s success with search engine visibility has created a “HuffPo effect” in which other news organizations try to copy their blog formula. Back in the day making the most of Technorati tags was a blog optimization best practice because it helped to increase visibility on that site.

Sites 112

Sites News Press Release SEO 112