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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Guest post by Chris Tweten. Uncertainty. Similarity.

comScore 299
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Embrace Change

Jon Loomer

The first custom audience was for your email list. Just a single column of email addresses. Remember Partner Categories? Facebook partnered with data mining companies Acxiom, Epsilon, and Datalogix so that we could target people based on buying histories and lifestyles. Remember when custom audiences became a thing?

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22 Best Places for Finding Content to Share on Social Media

Social Media Strategies Summit

Consistent content is a challenge for many social media marketers. Should your content marketing efforts focus on creating original content, or can you mix in curated content? Some say Buzzsumo is a social media marketer’s best friend, and when it comes to looking for information to share with your audience, that’s true.

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The Sales AI Takeover: 5 Use Cases To Test Today

Convince & Convert

No one wants even more robots sending slightly-better cold emails to them every day. To test what works for you and best integrates into your sales and marketing strategies. Conversational Marketing Conversational toolsets are set up perfectly for AI augmentation. However, email is still the workhorse of most sales teams.

Hubspot 129
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4 Tips for Amplifying Your Digital Content

Social Media Strategies Summit

Content for social media, websites, e-marketing, CRM campaigns, and more needs to be fresh and relatable to support marketing strategies and business goals. According to the B2B Content Marketing Trends Report , “Customer testimonials and case studies are considered the most effective content marketing tactics.”

Tips 262
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What We’ve Learned Launching a New Product as an 11-Year-Old Company

Buffer Social

We love reading stories about a start-up candle company growing revenue by 5x on social , and a brand that gained 400,000 followers in its first four years. Each and every request is read by our product team and all are grouped into categories so we can look for trends. Focus is vital when bringing a product to market.

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Foundations for integrated digital marketing

Sherrilynne Starkie

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. I always push back on this.

Marketing 284