Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

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Tools Adwords Marketing Class 247

Waxing UnLyrical

NOVEMBER 7, 2014

As I was going through my notes, and organizing tasks and to-dos in Asana , I realized sharing how we go about blueprinting – our process of researching and developing – a strategy might be helpful to you. These are three key areas of research we undertake as we kick off an engagement. So here we go. Why were you hired?

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Strategy Consultant Research Organization 243

Waxing UnLyrical

MAY 23, 2019

This is the start of building a real community. Of course, you will be communicating on social media. Develop a sense of community. Of course, the real sense of community is built off-line. At the YMCA, we are strengthening our community — in mind, body and spirit — and it is our cause. And it’s easy today.

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Ensembli Training Eventful Communities 149

Waxing UnLyrical

JULY 11, 2019

That’s why I strongly recommend starting your visual branding journey with some in-depth industry research. These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. or @EcomPlatformsio for even more news and views on marketing as an ecommerce brand.

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Waxing UnLyrical

JUNE 15, 2016

Utilizing an integrated marketing communications approach, or IMC for short, is a principle that I follow closely. That may sound a little outdated with all of the other marketing jargon out there, but it’s not. These are just a few questions every good PR person, marketer or social media professional should ask.

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Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” It’s complicated. His findings are pretty illuminating.

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Content Study Flickr Advertising 256

Waxing UnLyrical

AUGUST 10, 2016

Did you know 44% of customers research a product online before they purchase in-store? Candid photos from your community or brand influencers resonate more with consumers than glossy, photoshopped ads because they feel real. You don’t need fancy camera equipment or a lot of experience to build a successful visual marketing program.

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Waxing UnLyrical

NOVEMBER 21, 2016

Research this. In December, #measurePR gets into the holiday spirit with a chat focused on and around measuring community. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. PESO measurement!

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Waxing UnLyrical

MAY 10, 2018

Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios. snack bar market is estimated to be valued at 6.8 So, it’s safe to say that communications based on flavor and ingredients alone isn’t going to cut the mustard.

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Brands Apparel Creative Commons Consultant 183

Waxing UnLyrical

JULY 12, 2018

Research will clearly help you identify brand messages that engage audiences. I believe that it’s as important to listen to what feels right as it is to do research. They are the sum of all the leaves on a tree, and all the communications or touchpoints between the company and its audiences. But it has its limitations.

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Waxing UnLyrical

MAY 15, 2018

The role of communicators – whether it implicitly states it in our job descriptions or not – is to keep on top of societal and industry trends so we can ensure our organizations keep pace with or stay ahead of the competition. Marketing efforts are being automated, increasing the volume of messages and content being pushed out.

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Survey Industry Newsletter Press Release 185

Waxing UnLyrical

JUNE 5, 2018

On basic tech skills PR pros need to be competitive: A4: Learn how to do pre-release and post-release research. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Digital and visual storytelling. Let your data explain the need!

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Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

JANUARY 24, 2013

It is surely becoming part of your daily PR research function. How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. So, what is big data ?

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Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. Integrated Marketing Communications Case Study: City of Hope . On Think Thanks TV: The Century Foundation – Integrated Communications Strategy.

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Waxing UnLyrical

JUNE 10, 2015

This alone can give you an advantage; according to Altimeter, 70% of marketers have not yet developed a consistent content strategy. For instance, a pet grooming website might define their market as “pet owners.” Then, conduct research on this target market. Image: damedeeso/ThinkStock. The Bottom Line.

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Waxing UnLyrical

MAY 13, 2013

Why: Shelly Kramer Breaks down the key focus areas including knowing your audience, keyword research, headlines, and marketing your post. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Blogging Best Practices: How to Get More Blog Readers.

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Waxing UnLyrical

JUNE 20, 2016

SMS Marketing: a Grossly Underrated Marketing Tactic. Integrated Communications: Sink or Swim. Why: “Oftentimes companies operate in silos, each department communicating different messages at different times. How do you make integrated communications a priority in your campaigns?

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Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. The social aspect of it allows us as marketers to build a truly personal experience for anyone who we want to care about our brand. Introduce yourself – who are you and what do you do?

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Delicious Banking Campaign Course 163

Waxing UnLyrical

AUGUST 15, 2016

ABX is a syndicated advertising effectiveness research firm that measures all ads for clients and their competitive sets across all media types (including social), and provides results in 24 hours. I oversee all ABX marketing, public relations, social media and sales. Hubspot is the tool we use for all marketing and PR outreach.

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Hubspot Syndication URL Training 100

Waxing UnLyrical

APRIL 2, 2013

On how to undertake research that doesn’t break the bank, whereupon Sandra said something really smart, and important, about metrics in general: @ gleenyc Most important metrics don’t come frm the platforms – it’s not tweets, likes or follows that matter. Techalone can’t solve the measurement issue.

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Airlines Metrics Banking Consultant 217

Waxing UnLyrical

JUNE 27, 2016

Why: “Make sure you research what the other department’s role is in the project and some of their challenges and opportunities.” Integrated Marketing Communications is More than a Fad. This week’s roundup is how to avoid your ICs looking as if they should be decorating a wheat field in Nebraska.

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Public Domain Banking Organization Consultant 105

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.)

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Google Class Creative Commons Yahoo 254

Waxing UnLyrical

OCTOBER 24, 2010

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

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Cause marketing Postrank Tourism Flickr 198

Waxing UnLyrical

APRIL 18, 2019

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. How is your video content serving your community? I am just like anyone else – a normal person.

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Communities Influencer Brands Class 174

Waxing UnLyrical

OCTOBER 12, 2016

So I began to research new trends in marketing and discovered that I could pair a topic I was speaking on more frequently, starting a consulting business, with an emerging platform, online courses. She founded ep communications in 2014 after seven years of working for trade associations and think tanks.

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Products How To Delicious Consultant 100

Waxing UnLyrical

FEBRUARY 20, 2013

For example, content marketing is as much about reputation as anything else ; after all, we (organizations, or clients, or simply human beings) want people to think well of us, and to come to us for the right reasons… right? In fact, even those who don’t think they do it, probably do. This, again, is not a surprise. (I’ve

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Reputation Consultant News Flickr 273

Waxing UnLyrical

MAY 27, 2011

I have a client – a gourmet dessert brand – that considers me its Director of Marketing. We were looking for someone who could get the client placed in national publications as well as local press outlets like newspapers, to-do papers, community outlets, etc. Tip: You had better research your potential client.

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Brands Vocus Blogosphere B2B 177

Waxing UnLyrical

FEBRUARY 1, 2011

. “PR outcomes usually refer to any end results of the communication campaign. Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. He then said, “The second way to measure offline business outcomes is to use primary research. Wanna Subscribe?

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Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

JULY 15, 2011

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. It’s not easy to market a show if people don’t experience it.

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Vocus Foursquare Campaign Influencer 198

Waxing UnLyrical

OCTOBER 27, 2011

Focus on building community. ” Or that my business is nothing like a Disney or Burger King. You want to open new doors to your service or product? Approach the people you’re pitching as if they’re human beings. Because, shock and awe, they are. Be patient.

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How To Skills Flickr Fashion 225

Waxing UnLyrical

MARCH 11, 2019

I stored all of this research in a spreadsheet and continually monitored it for themes and ideas. I learned how strong our target market was and at the same time learned to stay away from anything that even hinted at the idea of needing help because of failure. Start Somewhere. Image: S O C I A L. C U T via Unsplash, CC0.

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Communities Statistics Consultant Resources 114

Waxing UnLyrical

AUGUST 3, 2011

Not just because I’m interested in what he’ll cover (so clearly he did his research, but I won’t get on that soapbox today), but because he asked first. So I DM’d him to thank him for not automatically adding me. And, when I got this lovely email, you know what I did? I signed up.

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List Yahoo Flickr Organization 230

Waxing UnLyrical

APRIL 30, 2013

I love the collaborative energy, thoughts and community. And, upon receiving information that a photo was used incorrectly, don’t we have an obligation to research and remove the photo if someone was indeed valid in their request? Guest post by Jenelle Conner. I am a social media advocate. It’s where I work.

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Social Media Meme Reddit Public Domain 279

Waxing UnLyrical

JANUARY 13, 2011

Our community was now creating the bulk of our content. But, they might find us if they are searching for information about climate change, cancer research, computer science, etc. But, I’d be just as happy if they made education and research an election priority. Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0

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Project How To Class Posterous 170

Waxing UnLyrical

APRIL 14, 2011

CommAMMO There surely are good reasons to build a FB community, even if only marketing-related. But Marketing and PR are not the same! mikedonatello: In fact, PR is an element of marketing, not a separate animal. Is marketing about selling stuff, or is that sales? measurepr -12:20 PM Apr 12th, 2011.

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ROI Metrics Tourism Reputation 173

Waxing UnLyrical

FEBRUARY 24, 2016

SproutSocial: Snapchat Marketing Guide. Waxing UnLyrical: How to Measure PR and Marketing Outcomes on Snapchat. Karen Freberg is an assistant professor in Strategic Communications at the University of Louisville. Cision: 5 things you need to know about Snapchat. Edelman PR: 5 reasons why you need to pay attention to Snapchat.

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Collaboration Platform Class Proposal 100

Waxing UnLyrical

SEPTEMBER 5, 2010

link] These well researched tips help you move through your days in a positive way. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Mark as read Approve comment Hello, May I add the following to your list?!

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