Sprout Social

APRIL 29, 2021

We hosted a digital event knowing our customers needed community and a network of support. When you have hundreds, thousands or millions of customers, one of the only ways to capture customer insights and actionable feedback at scale is through social—the largest real-time focus group.

Marketing 139

Marketing Social Media Management Team Campaign 139

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Social media is an always-on focus group. Cook County's CDC #COVID Community Level: Medium.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. They provide insights that can inform an entire business strategy.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Janet Fouts

DECEMBER 12, 2014

Ogilvy reported earlier this year that pages with over 500,000 likes are seeing engagement rates plummet to just 2% and that rate is falling by.5% But you can’t tell us it’s all about community and engagement and then stick it to us on organic reach! A virtual focus group for product development? 5% per month.

Engagement 143

Engagement Brands Facebook Journal 143

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Find opportunities for authentic engagement.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Webbiquity SMM

DECEMBER 21, 2010

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Twitter, Facebook and LinkedIn groups, community sites (e.g.

Social Media 191

Social Media Research ROI Technorati 191

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data.

Research 265

Research Social Media Marketing Retail 265

The Marketing Blog

MARCH 8, 2010

Quotes from the Money Life article Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts.

Study 180

Study Company Web 2.0 Twitter 180

Proactive Report

DECEMBER 2, 2009

You can do online focus groups. Communispace is one way to build an online community for focus groups. Now that the customer has a voice and a publishing platform customer service issues become PR issues. You can use new media platforms to do traditional PR activities – like surveys.

Focus Group 49

Focus Group Survey Influencer Issues 49

Convince & Convert

APRIL 7, 2015

Internal Communicators face a similar information challenge inside of an organization. The 2014-2018 Email Statistics Report by The Radicati Group reveals the average employee receives 121 emails each day, and this number will only grow. Facilitate focus groups or interviews with employees.

How To 60

How To Yammer Metrics Statistics 60

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Landing Pages – sending clients to unique landing pages depending on source. Exclusive Products – offering exclusive products to a particular channel.

ROI 114

ROI Social Media SEO Tips 114

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. With Hootsuite Insights, you can even schedule recurring reports that compile your fave key metrics into cool, easy-to-understand infographics.

Research 123

Research Social Media HootSuite Marketing 123

Buzz Marketing for Technology

JUNE 28, 2008

Lewis has found similar problems in focus groups he?s says Lewis, who wrote the introduction to a similar 1996 Reuters report. The media have gleefully pitched the Internet as the ultimate information tool, and it does unlock potential for global community, says psychologist Sherry Turkle, PhD, author of ?Life

Data 100

Data Journal Survey Study 100

Techipedia: Tamar Weinberg

MARCH 12, 2009

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. I just think that the *active* cruise community is definitely a bit disappointed.

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. By using a platform like Sprout Social, you can fully leverage all the data available on social and swiftly prepare presentation-ready reports.

Data 133

Data Social Media Metrics Analytics 133

Firebelly

JANUARY 23, 2012

Today is the 3rd annual Community Manager Appreciation Day ! A Worldwide Salute to Community Managers. By Jeremiah Owyang It’s the third annual Community Manager Appreciation Day (every fourth Monday of Jan) and I’d like to salute the folks working on the front lines at companies big and small leading the charge. By David B.

Communities 176

Communities Press Release Focus Group Survey 176

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. So, I peeked at YouTube. link] Jan_B @jaybaer is on a roll this week!

Social Media 120

Social Media Content Analysis Sports 120

Sherrilynne Starkie

JANUARY 8, 2018

Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Project plans, timelines, resources and budgets, activity reports, program evaluation. Community Management. HTML, CSS and JavaScript. Research Skills. Strategy Development. Digital Advertising.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sprout Social

MARCH 15, 2022

Social media is the world’s largest focus group. Once you’ve nailed the basics of competitor reporting, you can use your social listening tool to strengthen your analysis with share of voice data. This process isn’t as straightforward as other reporting processes. Listening data. Step 2: Loop in stakeholders.

Reputation 124

Reputation Brands How To Review 124

Diva Marketing Blog

FEBRUARY 22, 2009

Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. Third, I would create an on-going “enthusiast” community for innovation and dialogue in the brand backyard such as Dell Idea Storm or Starbucks.

Research 40

Research Social Media Nielsen Microsoft 40

Sprout Social

AUGUST 21, 2023

Gain valuable insights You know what’s better than surveys and focus groups? The more good reviews you get, the higher your business listing shows up in local search results, such as on Google Maps. This encourages more local customers to connect with your business and check you out in person.

Review 85

Review Google Brands Sentiment 85

Buffer Social

JULY 25, 2019

” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. Report on your area and show what the data says. A sample social media report from Buffer Analyze. People don’t know what they want until you show it to them.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Sprout Social

JANUARY 20, 2021

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. In a recent survey of B2B buyers and/or buying influencers, 82% of respondents reported using online review sites to support buying decisions. Empower your sales teams with research reports and customer fact sheets.

B2B 114

B2B Research Sentiment Marketing 114

Bill Hartzer

APRIL 27, 2010

Membership into Social Groups: Brand tattoos help customers bond with others in the same social group who share special interests and common values. Brand tattoos send a message that they belong to a unique, personally meaningful community. You only “get the message” if you’re part of that group. Tweet This!

Brands 157

Brands Loyalty Badge Apple 157

Hootsuite

APRIL 11, 2022

Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. What used to take formalized market research surveys and focus groups now happens in real-time by analyzing what your customers are saying on social media.

Retail 97

Retail FAQ How To Survey 97

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Internal search reports. If you have a search engine on your website, look at a report that shows what people type into that box. Try to return something to your own company.

Social Media 150

Social Media Strategy Consultant B2B 150

Buffer Social

OCTOBER 9, 2023

Agencies Rethink Meta's Platforms Digiday reports a decline in agency investments in Meta due to diminishing returns. Evolving Consumption Shifts Meta’s report highlights consumption shifts crucial for marketers. ByteDance Financial Performance ByteDance, TikTok's parent company, reports Q1 2023 profit of $6.8

News 72

News Social Media Marketing Facebook 72

Audiense

DECEMBER 19, 2016

If you’re going to grow something, it’s potentially worth using the power of the aggregate, reaching out to smaller and more engaged communities rather than a large volume of people.”. Why pay thousands on market research focus groups when many of the answers are already out there for you to glean from open data sources online? “As

Trends 60

Trends Marketing Forums Microsoft 60

Viper Chill

DECEMBER 2, 2012

His daughter Doris Hurley reported in the PBS documentary An Ice Cream Show that her father sat at the kitchen table for hours saying nonsensical words until he came up with a combination he liked. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that.

Reddit 80

Reddit Wikipedia Aggregator Cost 80

Hootsuite

OCTOBER 1, 2019

Maybe even more, since some creators are reporting that followers are hitting that heart button less, now that likes are hidden. (In According to one survey of Canadian Instagram influencers, when asked what the worst thing about the change was, 41% reported that it has resulted in lower engagement. Do they still matter?

Instagram 111

Instagram Geotagging How To Tourism 111

Sprout Social

FEBRUARY 8, 2023

Align to company goals Monthly performance reports keep marketing goals top of mind, but what about sales and service goals? These sources might include surveys, questionnaires, analytics tools, focus groups, CRM data. However, it’s difficult to tailor broad advice to the complex needs of an individual organization.

Strategy 84

Strategy Marketing Loyalty Collaboration 84

Convince & Convert

SEPTEMBER 20, 2010

link] Joseph Manna I saw that report last week; very cool of ExactTarget to compile all the trends in an easily-digestible format. Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike. Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike. Interesting read.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

JUNE 16, 2010

Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), Customers reported using light diffraction glasses used to teach kids about light properties… at WEDDINGS as novelty items. This week we are being treated to another breathtakingly ignorant “research&# report.

Social Media 120

Social Media Strategy Mobile Consultant 120