Sprout Social

AUGUST 9, 2023

Yet, raw data points or lengthy, stat-stuffed reports alone don’t tell a compelling story, which leads to data being underutilized. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. Typically, this data is reported as positive, negative or neutral.

Social Media 78

Social Media Sentiment Metrics Data 78

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey.

Social Media 103

Social Media Sentiment Marketing Analysis 103

The Realtime Report

OCTOBER 1, 2012

Despite this clear expectation by consumers, nearly all of those surveyed (96%) have come across a site that wasn’t mobile-friendly, AdWeek reports. adults aged 25-54, conducted by Sterling Brands and SmithGeiger in Q3 2012; plus 40 consumers’ mobile journals and a 32-consumer focus group ( AdWeek ).

Mobile 186

Mobile Sites Focus Group Journal 186

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. Hey thanks for reporting this to us and sorry for the delayed response. What do people think about a certain topic or trend?

Twitter 140

Twitter Survey Trends Hashtag 140

agora pulse

DECEMBER 28, 2017

You might have ever been asked by a client or boss to compile a social listening report or set up some conversation monitoring. Think of social media like one giant focus group. An example of these principles in action was a social listening report I ran for a well known canned tuna brand from Australia.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Mindjumpers

AUGUST 23, 2018

This could be surveys, interviews or focus groups. Some examples from a recent study in a university being, 90% of professors saying they work harder than average and 44% of students reporting they had donated to the university in the past year when in reality it was 28%. Davidowitz refers to search data as a “truth serum”.

Focus Group 100

Focus Group Curation Data Survey 100

Sprout Social

MARCH 7, 2022

Twice a year, you go on the brand health reporting equivalent of an excellent date. Think of it as a real-time focus group that provides honest, unfiltered feedback. This report will help you visualize your brand’s share of voice compared to competitors’. Inbound Message Tagging and Tag Reports.

Survey 91

Survey Brands Sentiment Template 91

The Realtime Report

APRIL 26, 2018

You may have conducted offline focus groups or non-structured interviews as a business, so you will most likely be aware that they are used to gather opinions and responses to stimuli. The post How To Use Customer Insight To Power Your Business appeared first on The Realtime Report. Use Online Market Research.

How To 114

How To Survey Content management systems Patterns 114

The Realtime Report

JUNE 18, 2018

You can also conduct interviews or focus group discussions just like you do with your customers. The post How to Leverage Your Customers to Improve Your Marketing Strategy appeared first on The Realtime Report. This will give you an idea of why they were chosen and what you can do to be chosen as well.

Strategy 70

Strategy How To Marketing Survey 70

Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. Tips to conduct focus groups on little or not budget. How to tap into industry reports for customer research. Today I am not holding back.

Research 78

Research Template Templates Training 78

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Build trust and satisfaction with customer service and support.

Tools 92

Tools Sentiment How To Team 92

Sprout Social

APRIL 29, 2021

When you have hundreds, thousands or millions of customers, one of the only ways to capture customer insights and actionable feedback at scale is through social—the largest real-time focus group. Overwhelmingly, 91% of executives report that over the next three years, their company’s social media marketing budget will increase.

Marketing 138

Marketing Social Media Management Team Campaign 138

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. According to our most recent Brands Get Real report, 76% of respondents expressed that they are more likely to buy from a brand they feel connected to than a competitor.

Authentication 101

Authentication Analysis Sentiment Tumblr 101

Janet Fouts

DECEMBER 12, 2014

Ogilvy reported earlier this year that pages with over 500,000 likes are seeing engagement rates plummet to just 2% and that rate is falling by.5% But when you read numerous reports of click-farm fraud you might want to think again. A virtual focus group for product development? 5% per month. The Wall St. Word of mouth?

Engagement 143

Engagement Brands Facebook Journal 143

Socialized

JANUARY 21, 2010

Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Sprout Social

DECEMBER 9, 2020

In The Agency Pricing and Packaging Report , we examine how agencies think about their service offerings and how they are packaging and pricing client proposals. Offering new services, like social listening, can help agencies uncover actionable insights for their clients previously available through costly focus groups and lengthy surveys.

Proposal 102

Proposal Price Project Education 102

The Realtime Report

JUNE 15, 2021

Create focus groups and panel studies to get a more complete picture of what your customers are thinking about your brand and how satisfied they are with your service. You can tailor the survey questions to better match the data you gather. The simplest way to conduct a survey is to post a link on social media.

Tips 103

Tips Survey FAQ Knowledge Base 103

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. To understand more about what consumers are looking for in a brand, visit our most recent Sprout Social Index report. Another way of sourcing pain points is to just ask.

Content 144

Content Meeting Process Sentiment 144

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. This social listening tool includes sentiment analysis and visual reporting. You can create and save filters to make it easier to find what you’re looking for.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Hootsuite

JUNE 28, 2023

Source: Hootsuite’s Digital Trends report 2. But dbrand also proves it doesn’t need to be complicated: Source: r/dbrand Your own dark social community is like having a focus group ready to go 24/7. Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic.

HootSuite 120

HootSuite URL Analytics Forums 120

Convince & Convert

JANUARY 8, 2016

Take a few minutes to write your most effective email copy expressing one of the Value Focuses that would resonate with donors of our nonprofit partner, Consumer Reports. Choose a Value Focus for Consumer Reports from below (or create your own) that you would like to test. How to Enter. What resonates with them?

Report 60

Report Sample Samples Research 60

Webbiquity SMM

DECEMBER 21, 2010

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Provide customer support.

Social Media 191

Social Media Research ROI Technorati 191

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media?

Research 265

Research Social Media Marketing Retail 265

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges. Sentiment may even out in short order. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can. We like Visible a lot.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Convince & Convert

APRIL 9, 2015

We have pioneered fast and efficient reporting, customizing dashboards for clients that can be applied across teams and delivered by email. In the globalized village, social media is Earth’s biggest focus group. That’s how we provide the framework in which our clients can depend and act on the intelligence we provide.

Data 60

Data Analysis Banking Analytics 60

Webbiquity SMM

JUNE 20, 2011

Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking. It’s no longer necessary (or at least not as necessary as it once was) to spend thousands of dollars on analyst research reports to find out what your competitors are up to.

Social Media 205

Social Media ROI Social Networking Foursquare 205

The Marketing Blog

MARCH 8, 2010

Quotes from the Money Life article Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts.

Study 180

Study Company Web 2.0 Twitter 180

Sprout Social

DECEMBER 5, 2022

Social media is an always-on focus group. In 2021, social media was the most profitable way for scammers to reach people—so much so that from 2017 to 2021, reports of fraud on social soared 1,800%. Ability to crowdsource. Limit the third-party sources you give access to. Scams are prevalent.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges. Sentiment may even out in short order. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can. We like Visible a lot.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Net-Savvy Executive

MARCH 30, 2011

Looking back to my report on social media analysis platforms for workgroups (March 2010), six of the 21 companies have been bought in the last year. If your needs are more specific—you want an analyst team or a virtual focus group capability, for example—the list gets longer quickly.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Proactive Report

DECEMBER 2, 2009

You can do online focus groups. Communispace is one way to build an online community for focus groups. Now that the customer has a voice and a publishing platform customer service issues become PR issues. You can use new media platforms to do traditional PR activities – like surveys. These are managed conversations.

Focus Group 49

Focus Group Survey Influencer Issues 49

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Landing Pages – sending clients to unique landing pages depending on source. Exclusive Products – offering exclusive products to a particular channel.

ROI 114

ROI SEO Social Media Tips 114

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. With Hootsuite Insights, you can even schedule recurring reports that compile your fave key metrics into cool, easy-to-understand infographics.

Research 123

Research Social Media HootSuite Marketing 123

Convince & Convert

APRIL 7, 2015

The 2014-2018 Email Statistics Report by The Radicati Group reveals the average employee receives 121 emails each day, and this number will only grow. Facilitate focus groups or interviews with employees. Internal Communicators face a similar information challenge inside of an organization.

How To 60

How To Yammer Metrics Statistics 60

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. By using a platform like Sprout Social, you can fully leverage all the data available on social and swiftly prepare presentation-ready reports.

Data 132

Data Social Media Metrics Analytics 132

Proactive Report

DECEMBER 2, 2009

How to execute quick, smart surveys and focus groups that will improve your PR. The trainer is Sam Ford Director of Customer Insights, Peppercom and he will cover: How to listen to your stakeholders – the must-do’s. When to respond to the chatter online and when to just listen.

Conference 40

Conference News How To Focus Group 40

Buzz Marketing for Technology

JUNE 28, 2008

Lewis has found similar problems in focus groups he?s says Lewis, who wrote the introduction to a similar 1996 Reuters report. polled 1,000 business managers around the globe about their perceptions of technology-generated information. More than 60 percent said the information surfeit has made them stressed and tense.

Data 100

Data Journal Survey Study 100