Sprout Social

JANUARY 12, 2023

With a mission to “eliminate clothing waste in order to benefit people and the planet,” it should come as no surprise their values similarly focus on sustainability and community. We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. Gather feedback.

Brands 130

Brands How To Authentication Exercises 130

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Pam Moore

JULY 11, 2018

Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. Focus on compelling, relevant value and content that inspires, enriches their life and makes them better. Choose colors, textures, words and engagement based on such. Then narrow it down to three words.

Apple 139

Apple Brands Tips Consultant 139

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Twitter, Facebook and LinkedIn groups, community sites (e.g. Provide customer support. For example, DirecTV is good at this; JustHost is not.)

Social Media 191

Social Media Research ROI Technorati 191

Pam Moore

APRIL 1, 2020

Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. Focus on compelling, relevant value and content that inspires, enriches their life and makes them better. Choose colors, textures, words and engagement based on such. Then narrow it down to three words.

Apple 78

Apple Brands Tips Consultant 78

Proactive Report

DECEMBER 2, 2009

Now that the customer has a voice and a publishing platform customer service issues become PR issues. You can do online focus groups. Communispace is one way to build an online community for focus groups. You can use new media platforms to do traditional PR activities – like surveys.

Focus Group 49

Focus Group Survey Influencer Issues 49

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. What are their issues? Through social media, you can find out what online communities your existing customers belong to. And don’t forget that your customers can spread the word for you to these communities.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Convince & Convert

APRIL 7, 2015

Drivers of employee engagement vary from company to company, survey to survey, but typically include issues like: Trust and belief in leadership. Facilitate focus groups or interviews with employees. Recent statistics illustrate why: Although the percentage of U.S. workers engaged in their jobs is on the rise (average 31.7%

How To 60

How To Yammer Metrics Statistics 60

Buzz Marketing for Technology

JUNE 28, 2008

Lewis has found similar problems in focus groups he?s The media have gleefully pitched the Internet as the ultimate information tool, and it does unlock potential for global community, says psychologist Sherry Turkle, PhD, author of ?Life Cover Page for this Issue. Life on the Screen: Identity in the Age of the Internet?

Data 100

Data Journal Survey Study 100

Writtent Blog

JULY 17, 2013

Major companies may leverage focus groups to determine consumer reactions to their marketing messages, and spend significant time and budget compiling demographic insights. Great marketers rely on demographics and consumer insights to target their marketing. Are your ideal customers environmentally-conscious activists?

Sample 99

Sample Samples Research Company 99

Techipedia: Tamar Weinberg

MARCH 12, 2009

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. I feel that perhaps the big issue here is that 50 people were chosen. mentality there.

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Sherrilynne Starkie

JANUARY 8, 2018

Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Community Management. Social sharing, Live and real-time updates, customer support, reputation and issues management, partnerships. HTML, CSS and JavaScript. Research Skills. Digital Advertising.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sprout Social

AUGUST 21, 2023

Gain valuable insights You know what’s better than surveys and focus groups? This helps you measure overall customer satisfaction, identify issues with your business and develop tailored strategies to meet and exceed customer expectations. Raw, unfiltered feedback from existing customers — AKA reviews.

Review 85

Review Google Brands Sentiment 85

Sprout Social

MARCH 15, 2022

Because of this, companies of all sizes need brand reputation management strategies designed to address issues big and small. Social media is the world’s largest focus group. A response plan that makes use of all available communication channels (social, email, etc.) The 3 pillars of brand reputation management.

Reputation 124

Reputation Brands How To Review 124

Diva Marketing Blog

FEBRUARY 22, 2009

Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. First, I would use it for continuous monitoring to spot corporate reputation issues, customer care problems, emerging social trends, and new vocabulary.

Research 40

Research Social Media Nielsen Microsoft 40

Sprout Social

JUNE 26, 2023

Conducting interviews with individual users or focus groups Analyze customer support tickets and online reviews to get insight into satisfaction levels. This can help prevent any issues or delays down the line. When customers encounter an issue, like a bug, make it easy to resolve by providing user-friendly support channels.

Loyalty 122

Loyalty Retail Data Strategy 122

Convince & Convert

APRIL 20, 2011

According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). That would be the equivalent of 230 interviews or roughly 78 focus groups. This is just to prove a general point. Quantitative interviews = $80.

Research 136

Research ROI Focus Group Apple 136

Hootsuite

APRIL 11, 2022

What used to take formalized market research surveys and focus groups now happens in real-time by analyzing what your customers are saying on social media. Many retailers’ phone support systems don’t support, or lend themselves easily, to TTY calls, a text-to-speech service used by the Deaf community to make phone calls.

Retail 97

Retail FAQ How To Survey 97

Buffer Social

JULY 25, 2019

” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them. ”. People don’t know what they want until you show it to them.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Buzz Marketing for Technology

JUNE 27, 2008

It’s not necessarily an issue of laziness, perhaps, but one of exposure to a set of research practices and a mindset that encourages critical thinking about competing online sources. ” In the workshops I do through the Blended Librarians Community, we hear of these frustrating situations again and again.

Education 179

Education Research News Google 179

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Audiense

DECEMBER 19, 2016

If you’re going to grow something, it’s potentially worth using the power of the aggregate, reaching out to smaller and more engaged communities rather than a large volume of people.”. Why pay thousands on market research focus groups when many of the answers are already out there for you to glean from open data sources online? “As

Trends 60

Trends Marketing Forums Microsoft 60

Hootsuite

OCTOBER 1, 2019

Five months after the typhoon, although many businesses and services were functioning again, electricity and housing continued to be the main issues. A group of men relax and drink Tuba (coconut wine) on a table off the beach in Tacloban, Leyte, Philippines, on 20 April 2014. ?????? Post consistently. View this post on Instagram.

Instagram 111

Instagram Geotagging How To Tourism 111

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Techipedia: Tamar Weinberg

JANUARY 24, 2008

The initial sentiment was highly negative , and most concluded that the algorithm will penalize users who care much about the community and use it regularly. Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future. Then the community “won.&#

Digg 100

Digg StumbleUpon Communities Upcoming 100

Convince & Convert

SEPTEMBER 20, 2010

Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues. Finally, I see Twitter being a terrific communication tool for brands to use to update their audience on events. Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

JUNE 16, 2010

Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), So, sorry… you touched a hot-button issue for me, personally. I just want to chime in on the attribution issue. So, sorry… you touched a hot-button issue for me, personally. There’s hope!

Social Media 120

Social Media Strategy Mobile Consultant 120