Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. In addition, brands often spread efforts across multiple platforms for each of their campaigns. Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. FedEx is a great example of an enterprise using this strategy. Here’s an example of this strategy from Keap.

B2B 259

B2B Examples Company Instagram 259

Webbiquity SMM

JUNE 7, 2018

Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. Build a Robust Content Marketing Strategy for Your Company. Apply a Diverse Content Marketing Strategy. Content Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

JANUARY 31, 2019

Both your top performing posts and your worst posts, in-depth, in order to help you adjust strategies for the future. The alignment between your social media campaign and your brand / company goals and stated values. The Information to Develop a Clear Strategy. There shouldn’t be dissonance here.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

JANUARY 30, 2020

Here are five actionable strategies that can help you boost your brand’s value using social media amplification. This may include your brand’s name and other campaign-specific hashtags. Another popular strategy to boost your brand’s engagement on social media is to partner with influencers. Be Consistent. Image via Instagram.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

JULY 2, 2019

Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. B2B marketing can be tough, especially when so many campaigns look the same. If you’re using social media as part of your B2B or account-based marketing strategy (and who isn’t these days?), Cats Grab Our Attention.

B2B 170

B2B Meme Marketing Authentication 170

Webbiquity SMM

NOVEMBER 8, 2022

Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. Social proof should be an integral part of overall marketing strategy, as it promotes trust, authenticity, and authority for any brand. For example, buyers may choose a product with a 4.7 with only a handful.

comScore 299

comScore Marketing Case Study Review 299

Webbiquity SMM

MARCH 7, 2019

No matter the size of the event, encouraging and simplifying social media sharing is a low-cost, high-return strategy for maximizing exposure and increasing attendance. There are several social media campaign builder tools available that can help you design and run quizzes and contests. Build Hype for your Event.

Eventful 145

Eventful Social Media Badge Hashtag 145

Webbiquity SMM

JANUARY 21, 2021

Through most of the Internet era, marketing strategy has been based on specific consumer actions, such as how they found a company’s website, how many pages they viewed, and how long they spent on the site. The objective of behavioral marketing strategies is to promote to the right consumer the exact product he or she is looking for.

Campaign 254

Campaign Social Media Loyalty Marketing 254

Webbiquity SMM

NOVEMBER 30, 2017

Lesson: Say yes to automation that backs your marketing campaigns in line with your buyer personas. Also, as part of a large campaign, OREO automated retweets for tweets that contained a targeted hashtag. However, the campaign encountered problems when accounts with explicit and adult handles were retweeted. Final thoughts.

Marketing 180

Marketing Hashtag Campaign HootSuite 180

Webbiquity SMM

OCTOBER 13, 2015

But do you know how to appropriately use it in a business context, and more importantly, what are you doing to apply it to your marketing strategy? Talk to your customers, collect feedback, and develop strategies to better identify with them to meet their needs and demands. How can you apply this in your marketing strategy?

B2B 100

B2B Marketing Exercises How To 100

Webbiquity SMM

SEPTEMBER 1, 2016

Campaigns and content that works for one market often doesn’t resonate with another. This strategy delivers incremental traffic to a brand’s translated global site, which is a key to its success. A targeted, in-language social media ad campaign also helped. Marketers can face challenges during such expansions, however.

Marketing 100

Marketing Metadata Retail Airlines 100

Webbiquity SMM

AUGUST 2, 2018

You don’t need flashy social media campaigns, dynamic branding, or an overly ambitious mission statement to ascend to the top of your industry. However, if you have reasonable expectations, a manageable budget, and a solid strategy, there’s no reason not to maintain multiple social media accounts. What do you think?

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

JULY 15, 2014

We know how important data is to any marketing campaign, online or otherwise: without it, you cannot optimize the processes you have in place and improve the overall performance of your business. Fun and Experience will be the Cornerstones of Most Marketing Strategies. Data Tracking becomes a Strong Online Marketing Asset.

Yahoo 195

Yahoo Marketing Apple Analytics 195

Webbiquity SMM

MAY 3, 2012

First, they should recognize the benefits of creating a mobile strategy that their best customers will respond to. What Can A Mobile Strategy Do For Me? Once upon a time (like a year ago), having a mobile strategy was an option, and revamping your company website for mobile was very progressive.

Mobile 180

Mobile iPhone iPad Training 180

Webbiquity SMM

MAY 6, 2014

Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.”

Conference 155

Conference Eventful Social Media Nielsen 155

Webbiquity SMM

MAY 10, 2016

These tools help Facebook marketers evaluate and improve page performance, run sweepstakes and contests, determine what type of content works best, monitor competitors, optimize Facebook advertising campaigns and more. Sample review: “Are you randomly posting to your Facebook Page with no clear strategy? Pricing: free.

Tools 100

Tools Sample Samples Facebook 100

Webbiquity SMM

DECEMBER 16, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li” Evans has provided the definitive handbook for social media marketers. Despite it’s ambitious title, The Perfection of Marketing is a surprisingly accessible and fast-paced read.

Social Media 188

Social Media Marketing Handbook Engineering 188

Webbiquity SMM

MAY 31, 2022

This post takes a deep dive into eight tactics you can integrate with your LinkedIn marketing strategy and set yourself up for success to post content and generate leads. Here’s a follow up email template you can use: At this stage, your outreach campaign turns into a guide dropping educational breadcrumbs for prospects to follow along.

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

JUNE 15, 2010

At its core, social media marketing is still marketing: it requires a strategy, planning, objectives, measurement, and utilization of key messages. A political campaign starts when a candidate announces that he or she is running for a specific office, and ends with the election. That can’t be automated.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Guest post by Gary Dek.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

FEBRUARY 4, 2013

But in Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech) , authors Gini Dietrich and Geoff Livingston provide a roadmap to developing strategy, planning tactics, determining and executing the best approach, and finally measuring and refining a unified marketing effort.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

AUGUST 23, 2010

20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Compelling piece except for his use of the phrase social media campaign (argh). She reports on the revenue achieved, social media strategies used and measurement systems employed for tracking. Social Media Monitoring Techniques by WebFadds.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

AUGUST 26, 2014

Because of their campaign, thousands of users signed up for Myspace, and Anderson and DeWolfe began focusing exclusively on growing the social network. While the original Myspace had an element of music sharing, the current strategy clearly is a re-visioning of the company. This incentivized quantity over quality.

B2B 190

B2B MySpace Startup Social Networking 190

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. “Diving into social media without a strategy in place is the best way to set your company’s efforts up for failure.&#.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

DECEMBER 26, 2012

” 10 Simple Strategies To Boost Your B2B PR Campaign by Marx Communications. He ends with a discussion of PR values of new media, including Twitter, where “you are able to listen and to respond to what people are saying about your brand in the market place within seconds with worldwide reach.”

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

MAY 23, 2017

Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. The campaign scored high on relevance and impact as it creatively captured the attention of the audience in a cluttered marketing environment for security software. Dig right in!

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

JUNE 6, 2019

Not only are all those accounts feasible direct targets for your B2B marketing campaigns , they are also scores upon scores of possible traffic to drive to all your other online assets. To call those numbers large is an understatement.

B2B 149

B2B Instagram How To URL 149

Webbiquity SMM

JANUARY 9, 2013

Find the answers to those Big Questions and more here in nine expert marketing strategy guides from the past year. How can your organization utilize social networking principals and tools to improve operations across departments? What is the secret to success (really!)? Contending that “P.O.E.M.,

Strategy 190

Strategy Marketing B2B Exercises 190

Webbiquity SMM

JANUARY 2, 2013

e-Strategy Trends ). e-Strategy Trends ). The financial services (75%), insurance (50%) and software (50%) industries are the most advanced when it comes to having separate content marketing strategies for each channel through which they distribute content. e-Strategy Trends ). e-Strategy Trends ). MediaPost ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

SEPTEMBER 1, 2010

Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies.

Press Release 200

Press Release Tips HootSuite Alltop 200

Webbiquity SMM

OCTOBER 10, 2023

Maximizing the business benefits of social media requires a cohesive strategy, social listening and brand monitoring , and adapting to the latest trends. Posts featuring GIFs consistently achieve higher engagement rates than text or static images, highlighting the value of integrating GIFs into social media marketing strategies.

Social Media 220

Social Media Marketing B2B ROI 220

Webbiquity SMM

AUGUST 5, 2014

Use these these five helpful Twitter tools and strategies to build upon what you have already established. For example, to promote their “Share A Coke” campaign, Coca-Cola created the hashtag #shareacoke. But that strategy may overestimate the attention span of the users of the most hyperactive social network on the Internet.

Tools 195

Tools Twitter Strategy Brands 195

Webbiquity SMM

JULY 24, 2018

Other common features include: competitive benchmarking; ability to identify top influencers and brand advocates; follower growth tracking; content / campaign performance measurement; and. Social Media Campaign Builders and Ad Monitoring Tools. All of these tools monitor updates on multiple social media sites in real time.

Tools 170

Tools Social Media Netvibes Lithium 170

Webbiquity SMM

MARCH 29, 2022

Both inbound and outbound marketing strategies have evolved significantly. Using the right Quora marketing strategies, marketers can get good results for their clients or companies in the coming years. That’s no longer a secret, which is why marketers are heavily investing in Quora marketing campaigns.

Brands 204

Brands NoFollow Marketing How To 204

Webbiquity SMM

DECEMBER 17, 2013

Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). ” 5 Reasons to Consider Flipboard for Your Content Strategy by iMediaConnection. So it is with Content Marketing Week.

Tips 203

Tips Flipboard Content Screencast 203

Webbiquity SMM

MARCH 7, 2017

Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Ad monitoring tools, meanwhile, help you keep tabs on where and how your competitors are running online campaigns. Social Media Campaign Builders.

Campaign 200

Campaign Tools Social Media Sample 200