article thumbnail

What is brand monitoring and why is it important?

Sprout Social

There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand. What is brand monitoring? Brand monitoring vs. social monitoring.

article thumbnail

14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Spot competitor campaigns as they launch. Has the competition launched a marketing campaign you need to counter? Hootsuite Advanced Analytics Request free demo Hootsuite Advanced Analytics is primarily a tool for tracking the ROI of your social marketing strategy and the business impact of your social media posts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

New Social Media Advertising Strategies for 2023

Webbiquity SMM

While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year. Here’s a preview of five social media advertising strategies to look forward to in 2023. social listening”).

article thumbnail

Ultimate Brand Monitoring Guide For Tracking Online Reputation?

Keyhole.co

Well, all your worries point to one solution— brand monitoring! What is brand monitoring? Brand monitoring is when businesses keep an eye on what people say about them online, especially on social media. Manage your online reputation with Keyhole Why is brand monitoring important for you?

article thumbnail

Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. How are goals and strategies for content marketing changing? Social listening and responding to comments are among the easier tasks, making all the more surprising that nearly 40% of brands fail at brand monitoring.

Research 257
article thumbnail

How to Use Social Listening to Retain More Customers

Webbiquity SMM

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Customer-centric strategies. But when customer preferences change daily, how do you ensure your retention strategies drive desired results?

Sentiment 142
article thumbnail

3 Ways to Incorporate Social Listening into Your Influencer Marketing Strategy

Ignite Social Media

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations. Measuring Your Influencer Campaigns.