Sherrilynne Starkie

JUNE 15, 2018

Paid search continues to account for the largest share of digital (39 per cent). So it’s clear that paid media is playing an increasingly important role in brand communications. Yet many corporate campaign strategies are still overly reliant on traditional PR methods and struggle to achieve objectives and demonstrate ROI.

Paid Search 139

Paid Search Mobile ROI Advertising 139

yMarketingMatters

OCTOBER 12, 2019

You can use paid advertising to increase your reach, on an ongoing basis, or when you need an influx of reliable traffic for something specific: To build a critical mass on the launch of a new campaign. What strategies do you use for your content distribution? To target potential leads when hosting an event.

Content 147

Content Paid Search Digg SEO 147

yMarketingMatters

OCTOBER 12, 2019

You can use paid advertising to increase your reach, on an ongoing basis, or when you need an influx of reliable traffic for something specific: To build a critical mass on the launch of a new campaign. What strategies do you use for your content distribution? To target potential leads when hosting an event.

Content 130

Content Paid Search Digg SEO 130

Socialmedia.biz

MAY 11, 2016

New strategy provides proven effectiveness in reaching target audiences & increasing engagement. T he days of classic marketing strategies are far behind us. In fact, many brands are changing their marketing strategies all-together to focus on other advertising methods. Photo Courtesy of Buzzoole.

Influencer 68

Influencer Strategy Brands Marketing 68

Firebelly

FEBRUARY 17, 2010

Find him on Facebook | Twitter | LinkedIn Posted | Permalink Reblog (0) | | Digg This | Save to del.icio.us | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Toyotas "Sienna Family" YouTube Campaign : Comments The commercial I saw had the youtube url at the end. View an alternate.

YouTube 129

YouTube Campaign URL Paid Search 129

Sprout Social

DECEMBER 7, 2020

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. How to measure your social media marketing strategy. In order to improve your strategy, you need to know what’s working. Hashtag analytics 101: Using the best hashtags for your social strategy.

Analytics 121

Analytics Report Social Media Metrics 121

Social Media Marketing

FEBRUARY 16, 2018

Paid search campaigns are surely the best way of improving your online visibility and increasing engagement on your website. Mobile PPC poses its own challenges and it is for marketers to create the right balance running ad campaigns for mobile as well as desktop users.

Trends 93

Trends Paid Search Campaign Mobile 93

Jason Yormark

MAY 19, 2016

To succeed at building small business marketing strategies , you have to find a reliable way to bring in low-cost leads. As an SMB, your budgets are tight, your time is limited, and ROI is a matter of life or death when it comes to modern marketing campaigns. The content and opinions expressed below are that of Jason Yormark.

Small Business 100

Small Business Adwords Paid Search Cost 100

Sprout Social

FEBRUARY 11, 2021

They create strategies with a deep understanding of their clients’ business objectives, build in flexibility and agility needed to be able to quickly shift tactics to ensure they’re driving value and form deep partnerships with clients. Agency Campaign of the Year. The winner of this year’s Agency Campaign of the Year is Acronym.

Campaign 108

Campaign Groups Groups Communities 108

Social Media Marketing

AUGUST 9, 2016

They will develop different strategies and campaigns according to your project requirements; and you have to follow them accordingly. It helps them plot a unique custom plan for your campaign, budgeting and researching accordingly. When you hire a reselling partner, your involvement matters a lot.

SEO 60

SEO Strategy Price Paid Search 60

Sprout Social

MAY 24, 2022

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media.

Sentiment 97

Sentiment Metrics Hashtag Review 97

Bill Hartzer

AUGUST 21, 2012

This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. This is a hands-on position requiring a strong understanding of implementing, overseeing and growing a large and complex paid search program for the company.

Engineering 109

Engineering Paid Search CPA CPM 109

Firebelly

JULY 23, 2010

7 Steps For a Successful Social Media Strategy Here’s a practical approach to developing a social media strategy for your business. Heres a simple primer, a list of do-nots that will help you to avoid some of social medias most perilous pitfalls. Have a great weekend! Chad Richards is the Social Program Manager at Firebelly Marketing.

News 176

News Social Media Paid Search SMS 176

Bill Hartzer

FEBRUARY 15, 2012

A Dallas interactive agency is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo! Search Marketing.

Engineering 112

Engineering Paid Search Adwords SEO 112

Small Business Mavericks

JUNE 2, 2014

If It Looks Like Spam… In Larry Kim’s article, “ebay Just Lost 80% of its Organic Rankings” , it’s clear that eBay implemented a strategy that was destined to crater their search rankings from the start. eBay created a major AdWords campaign that was by all accounts completely spammy.

Adwords 93

Adwords Paid Search Small Business Google 93

Bill Hartzer

FEBRUARY 14, 2012

Standing Dog, an Interactive Agency located in the Dallas, Texas area, is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo!

Adwords 94

Adwords Paid Search Yahoo Microsoft 94

Keyhole.co

OCTOBER 24, 2023

A YouTube channel audit is a great way to assess how your videos and channel are performing and helps you identify opportunities to enhance your strategy. If many people watch a movie out of curiosity they developed after watching the teaser or first look poster, it indicates how compelling the promotional campaign is.

YouTube 52

YouTube How To Posterous Upcoming 52

Firebelly

AUGUST 6, 2010

Learn how to become uber popular on Twitter, generate a social media strategy with the click of a button and much much more. WHAT THE F*CK IS MY SOCIAL MEDIA "STRATEGY"? A funny social media strategy generator. How To Build A Rabid Following on Twitter The title of this video explains it all. Having trouble reading this image?

Social Media 163

Social Media Paid Search SMS Syndication 163

Firebelly

APRIL 11, 2011

By Paul Cook Now that TagMan has been tracking all the activity of some very big clients for a substantial period of time, we can provide some pretty definitive answers about how different campaigns appear in, and contribute to, the path to conversion. Using Tools & APIs To Track Your Social Media Strategy.

Social Media 181

Social Media API Paid Search Metrics 181

Bill Hartzer

MARCH 5, 2013

Responsibilities: – Design, develop, and manage PPC campaigns; including account structure, keyword research, bid strategies and management, ad copy writing and other core PPC capabilities. – Partner with account managers to define successful KPIs, and produce and deliver successful campaign performance reports.

Adwords 126

Adwords Real Estate Microsoft Yahoo 126

Firebelly

JUNE 10, 2010

  Firebelly helped United Way of Central Indiana develop and maintain the social marketing efforts for the LIVE UNITED GIVE UNITED campaign featured in the article. Chad Richards is the Social Program Manager at Firebelly Marketing. This prevents automated programs from posting comments. Having trouble reading this image?

Social Media 156

Social Media Paid Search SMS Syndication 156

Firebelly

AUGUST 11, 2010

The 400 page book, written with Doug Karr , will help you discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. It walks you through preparing a corporate blog - establishing a strategy, promoting that blog, and measuring its success.

Paid Search 159

Paid Search SMS Syndication Social Bookmarking 159

Firebelly

AUGUST 3, 2010

That is why it is so important for businesses to develop both proactive and reactive response strategies for their social assets. I bet this isnt the kind of conversation Ball Memorial was hoping to have when it created its Facebook page, but it happens. If/when a problem arises, they are more prepared to deal with it. View an alternate.

Facebook 216

Facebook Paid Search SMS Syndication 216

Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. We look forward to seeing you in Dallas! This prevents automated programs from posting comments.

Social Media 190

Social Media Paid Search Reputation SMS 190

Firebelly

DECEMBER 14, 2009

What is your overall marketing strategy?  What metrics are appropriate for your campaign and what do they tell you? How  Below are there suggestions: 1. . Below  Below are there suggestions: 1. What are your marketing/business goals for your social media marketing? How will you measure? What

Social Media 133

Social Media Marketing Paid Search SMS 133

Firebelly

JUNE 22, 2010

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YouTube 170

YouTube Social Media Paid Search SMS 170

Firebelly

DECEMBER 17, 2009

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Paid Search 145

Paid Search SMS Syndication YouTube 145

Firebelly

AUGUST 18, 2010

Saturday, August 21 10:15 AM Facebook for Business Chad Richards Develop a strategy and establish success metrics for your business Facebook Page. This session will help you put a social media strategy to get the right online reputation leading to greater visibility, buzz, and results. Having trouble reading this image?

Paid Search 135

Paid Search Reputation SMS Conference 135

Firebelly

JULY 9, 2010

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Twitter 172

Twitter Paid Search SMS Syndication 172

Firebelly

JULY 30, 2010

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Social Media 173

Social Media Paid Search SMS Syndication 173

Firebelly

JULY 27, 2010

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Social Networking 172

Social Networking YouTube Film Paid Search 172

Firebelly

MAY 27, 2010

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Sentiment 161

Sentiment Facebook Paid Search SMS 161

Firebelly

JUNE 8, 2010

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YouTube 154

YouTube Paid Search SMS Flickr 154

Firebelly

JUNE 30, 2010

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Social Media 150

Social Media Paid Search SMS Syndication 150

Firebelly

JULY 13, 2010

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Social Networking 141

Social Networking Sites MySpace Paid Search 141

Firebelly

JUNE 2, 2010

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Facebook 160

Facebook Paid Search SMS Syndication 160

Firebelly

MARCH 19, 2010

Some days it can all seem like "madness," but a sound strategy with defined goals, objectives and success metrics will really help make sense of it all. I would generally post a weekly blog roundup today for you, our readers, but I honestly have not had the time to read many posts - let alone compile my favorites this week. View an alternate.

Social Media 100

Social Media Hubspot Marketing Paid Search 100