The Realtime Report

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Durex #1Share1Condom Campaign Helps Fight AIDS

The Realtime Report

In support of World AIDS Day, Durex created the #1Share1Condom Twitter hashtag campaign to help fight the spread of HIV. Based on AdAge’s calculations, that equals over $600,000 worth of condoms at retail prices, or $0.24 Stop the misunderstanding – RT to spread the word about HIV & AIDS and we’ll donate a Durex condom.

Campaign 142
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A Strategic Approach to Boosting Email Marketing Success with Online Catalogs 

The Realtime Report

Consider a scenario where an online fashion retailer sends out customized emails. They guide you in tailoring future campaigns to align with your audience’s preferences, ensuring more effective and targeted outreach. These metrics are invaluable for continuously refining your email marketing tactics.

Fashion 91
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Mobile Shopping App Shopkick Adds CVS/pharmacy To Its Lineup Of Retail Partners

The Realtime Report

Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus. Mashable ).

Retail 178
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New Report: E-Cigarettes in Kid-Friendly Flavors Remain Widely Available Three Months After Deadline for FDA Action

The Realtime Report

Food and Drug Administration to decide what e-cigarette products can stay on the market, FDA delays have left e-cigarettes in kid-friendly flavors widely across the country, according to a new report released by the Campaign for Tobacco-Free Kids. The best-selling e-cigarette brands are still available for sale online and in stores.

Report 172
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Tweet, Pay, Love: The Modern-Day Social Media Pop-up

The Realtime Report

This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). Related Stories Adidas Teams With Champs Sports To Create Instagram Mini Series 2014 World Cup: Social Media Campaign Round-Up Bubblews: The Social Network That Pays Users To Post.

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Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

The Realtime Report

The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social). Instagram has a selection of campaign images.

Campaign 189
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Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media

The Realtime Report

The new ad campaign begins a month before the brand’s new high-end collection – called StudioLux Noir – reaches stores, and is “the culmination of three years of development and research.” The campaign will also include more traditional commercial spots on E!, VH1 and Nickelodeon.

Campaign 180