Durex #1Share1Condom Campaign Helps Fight AIDS
The Realtime Report
DECEMBER 3, 2012
In support of World AIDS Day, Durex created the #1Share1Condom Twitter hashtag campaign to help fight the spread of HIV. Based on AdAge’s calculations, that equals over $600,000 worth of condoms at retail prices, or $0.24 Stop the misunderstanding – RT to spread the word about HIV & AIDS and we’ll donate a Durex condom.
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