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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined! But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. Share it on StumbleUpon.

Data 100
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How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

How do you know your campaign is ticking all the right boxes? The following article addresses the best practices for measuring and monitoring your marketing campaign in these three areas, and provides an easy to digest guide to some of the best tools for the job. A great tool to collect this kind of data is a site called Klout.

Strategy 213
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Closed Loop Marketing – still a long way to go

Buzz Marketing for Technology

Add in webinars and in person events, calling plans, telesales, SEO, PPC campaigns, promos, price incentives, spifs for the sales force and you have a recipe for leakage in the system that is hard to account for. Seeing and getting data in real time, with a closed loop return on marketing dollars invested system. Probably not.

Marketing 197
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How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

All listening platforms collect data from numerous online sources — news sites, blogs, and other Web sites. Share it on StumbleUpon. On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. Tweet This! Share this on Facebook.

B2B 225
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1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

Think about it – its totally possible to take some public attributes from someone’s Facebook profile and create a Facebook ad campaign (shameless plug – I am in the middle of writing my 3rd book – Facebook Advertising for Dummies – due out this fall by Wiley – which is why this is so exciting to me!). Share it on StumbleUpon.

B2B 273
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Three Words That Should Never Be Used With Social Media

Webbiquity SMM

A political campaign starts when a candidate announces that he or she is running for a specific office, and ends with the election. In marketing, advertising campaigns utilize a defined set of creative elements over a specified time period. Share it on StumbleUpon. That can’t be automated. Stumble upon something good?

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Search Engine Optimization Job Opening: Ecommerce SEO

Bill Hartzer

. – Monitor site performance day to day, and drive assignment of proper URLs, title tags and meta data; troubleshoot where needed. – Define, monitor, and analyze SEO key performance indicators (KPI’s) to continually improve campaigns. – SEM campaign experience; understanding of customer lifetime value.

SEO 136