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How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

How do you know your campaign is ticking all the right boxes? The following article addresses the best practices for measuring and monitoring your marketing campaign in these three areas, and provides an easy to digest guide to some of the best tools for the job. A great tool to collect this kind of data is a site called Klout.

Strategy 213
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How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. All listening platforms collect data from numerous online sources — news sites, blogs, and other Web sites. Share it on StumbleUpon. Tweet This! Share this on Facebook.

B2B 225
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Closed Loop Marketing – still a long way to go

Buzz Marketing for Technology

How about your partner community and the leads you have given over to them. Add in webinars and in person events, calling plans, telesales, SEO, PPC campaigns, promos, price incentives, spifs for the sales force and you have a recipe for leakage in the system that is hard to account for. Share it on StumbleUpon. Probably not.

Marketing 197
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How You Can Benefit from Real Time Search » Techipedia | Tamar.

Techipedia: Tamar Weinberg

All of this data that is posted is changing everyday – so most of today’s updates won’t be relevant tomorrow. A real time search engine allows you to scour all of this data to see what’s being said right now about any given topic. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

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Best Social Media Monitoring Tools

Bill Hartzer

The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. Share it on StumbleUpon.

Cymfony 152
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How to Get Insanely Productive with Social Media Updates to Scale Your Referral Traffic

Kikolani

I have set up several dashboards there to monitor all sorts of data (hashtags, Twitter chats, etc): Friday is also my day to catch up with my other social media accounts when I am not as active yet (hey, I only have 24 hours a day!) Morning is my time to read all the emails and go through my favorite communities and blogs.

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6 Things Parenthood Taught Me About Social Media Marketing

Techipedia: Tamar Weinberg

One-off campaigns can help drive viral success, but social media is not a “set it and forget it&# type of initiative. Then, when you’re joining a community for the first time, you’ll need to study the users and slowly build relationships with them. Your Facebook Fan page will have 0 fans.