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Social Media is not a campaign it’s a commitment!

Buzz Marketing for Technology

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word β€œcampaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Share it on StumbleUpon. Tweet This! Share this on Facebook. Share this on Linkedin.

Campaign 213
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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Fortunately, we have social media communities to inspire us.

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Closed Loop Marketing – still a long way to go

Buzz Marketing for Technology

How about your partner community and the leads you have given over to them. Add in webinars and in person events, calling plans, telesales, SEO, PPC campaigns, promos, price incentives, spifs for the sales force and you have a recipe for leakage in the system that is hard to account for. Share it on StumbleUpon. Probably not.

Marketing 197
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Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media

SocMed Sean

Share it on StumbleUpon. Share this on LinkedIn Share this on Tumblr Share this on del.icio.us Email this to a friend? Share this on Reddit Stumble upon something good?

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How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. But some specialize in social media sources like Twitter, review sites, and even communities; others have the ability to cover offline media such as print, television, and radio.

B2B 225
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How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

How do you know your campaign is ticking all the right boxes? The following article addresses the best practices for measuring and monitoring your marketing campaign in these three areas, and provides an easy to digest guide to some of the best tools for the job. Broad Social Media Monitoring. Like this post?

Strategy 213
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The Secret Formula To Social Media Success (shhh…don’t tell)

SocMed Sean

They should also be passionate about social media, as well, since the role of a social media community manager can be a tough one. C = Commitment – Social media is not a short-term campaign. Share it on StumbleUpon. S = Strategy – Note: S DOES NOT EQUAL Sales (more on that later). Email this to a friend?