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Top Five: social networks push new shopping features

Sherrilynne Starkie

Top Five: social networks push new shopping features. This week's top five must-know social media news come from LinkedIn, Instagram, Facebook, Google and Pinterest. Pinterest is opening up shopping ads to more retailers following a successful pilot program. Sherrilynne Starkie. followers . Listly by Sherrilynne Starkie.

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70% Of Users Visit Pinterest For Inspiration On What To Buy

The Realtime Report

And within these categories, the gap between the two social networks is quite large. 67% of of Pinterest users visit the site to keep up with the latest trends; only 22% of Facebook users visit the social networking giant to do the same. . Which site has a greater percentage of users engaging with brands?

Buy 194
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The Pinterest Buy Button Might Rock Your Ecommerce

Convince & Convert

Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. According to reporter Jason Del Rey, merchants could be able to start limited testing in as little as three months. What Can You Do Now? Add a call to action for an 80% increase in engagement.

Buy 60
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How to analyze customer reviews for brand insights

Sprout Social

This gives you rich, holistic brand insights across key performance indicators (KPIs) to fortify your social strategy, as Benefits Cosmetics found when analyzing this data to learn more about their audience. Boost sales conversions Social proof is everything.

Review 127
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Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. ” The result?

Mobile 149
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The Only Consumer That Matters

Twist Image

Most retailers struggle to retain customers because of digital technology. It''s easy for a potential customer to walk through a physical retail environment, and then use their smartphone to either find a better price, become more informed about their purchase or ask their social network their thoughts on the pending purchase.

Retail 91
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8 ways customers interact and engage with your brand on social

Sprout Social

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. The report found that, as a result of positive social media interactions with a brand, consumers are more willing to: Buy from a brand (78%).